Best Practices in Online Fundraising: Maximizing your Springtime Event
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Transcript of Best Practices in Online Fundraising: Maximizing your Springtime Event
Online fundraising made easy
Welcome to Firstgiving’s Webinar
• The webinar will begin shortly
• Please be sure you are able to hear audio– Call: (605) 772-3434– Access code: 237-954-175
Online fundraising made easy
Presented by: Kurt Steiner, Firstgiving Liz Dorsett, Scleroderma Foundation
Best Practices in Online Fundraising:
Maximizing your Springtime Event
Online fundraising made easy
Agenda
• Person-to-person online fundraising
• Scleroderma case study
• Firstgiving and spring events
• Demonstration
• Firstgiving Account types
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About Firstgiving
• Who we are- A leading provider of online
fundraising tools
• Some history- Established in 1999 in London and
expanded to the US in 2003
• Our mission- Make possible for anyone,
anywhere, to raise money for important causes
Since 1999, we have raised over $300 million for over 5,000 nonprofits worldwide!
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What is Person-to-Person Fundraising?
Your Nonprofit
Supporters/ Fundraisers Donors
Donors
- People making personalized appeals for causes that are important to them
- Giving your supporters the ability to leverage their social network to make a difference
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Example Fundraising Page
• They work to put a face to your organization• They eliminate the “fear of asking” for people
who don’t like asking for money in person.• Gives donors a convenient option to give by
using their credit card• Automatically generates donation receipt,
which may be used for tax purposes.
Progress thermometer
Personal appeal
Donations and comments
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Donors Give to Their Friends and Leave a Comment
“Good luck with your recovery, I admire you more than you know!!!”
“Glad to help! H.S. classmate of your dad.”
“I am so proud of you!”
“Better late than never”
“I Gave More Than Martha, Thus I Care More....”
“You are an inspiration”
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Best Practice 1: Appeal to Your Whole Community
Family and close friends
Other friends and coworkers
Acquaintancesfrom the past or far away
Online community
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Please Welcome Guest Speaker, Liz Dorsett
Communications Manager,
Scleroderma Foundation
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$0$100,000
$200,000
$300,000$400,000
$500,000$600,000
$700,000
$800,000$900,000
Before After
Before Firstgiving• Walks raised $521,419
After Firstgiving• Following year $819,600
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0
20
40
60
80
100
120
Year 2 Year 3
In year 2, 58 fundraisers raised an average of $445 online
In year 3, 109 fundraisers averaged $689 online
Case Study : Tri State Chapter
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Best Practice 2:
Put information about Firstgiving everywhere:
• “Save the date” card
• Email newsletter
• All walk materials
• Your website
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Best Practice 3:
• Show thought leaders (board members, dev. director) how to make fundraising pages
• Lead by example and set up your own fundraising page
• Encourage walk committee and staff members to follow suit
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Why Firstgiving?– Cost effective– Easy-to-use for employees, fundraisers and donors– Efficient online registration process– Fundraisers love personalizing fundraising pages and
say it makes raising money much easier!– Easy team integration to help motivate fundraisers to
increase their fundraising efforts– Friendly and knowledgeable Firstgiving support team– MORE MONEY RAISED!
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Fewer admin headaches and greater donor reach means MORE MONEY RAISED!
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More Best Practices:
Thank you, Liz!
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Best Practice 4: Use Social Media
Blogs and social networking sites (MySpace, Facebook): With over 100 million
MySpace accounts and over 62 million Facebook accounts, Social Media
presents an easy and popular way to reach people all over the world.
• People tap into a wider range of relationships
– 33% of Firstgiving donations are from out-of-state
• Tip: Remind your supporters to use Social Media sites as another way to collect more donations to their fundraising pages
– Oftentimes, fundraisers collect donations without even having to ask!
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Firstgiving on Facebook
Your users place their fundraising efforts directly on their profile, thus tapping into
a vast online community.
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Fundraisers may add a You Tube video and personal Flickr pictures to
their fundraising page.
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Firstgiving and Spring Events:Streamline the process online!
• Reduce mass mailings and pledge forms: simply direct your supporters to your Premium Start Page
– From there, they register for your event and create their own fundraising page
– Participants answer custom questions, such as t-shirt size, or anything else you need to know
• Fundraising pages expire 2 months after the event, which means people can still donate after the event is over.
– In fact, approximately 10% of donations come in the day of the event or in the weeks following—these are often donations you would not have received otherwise!
– Best Practice 4:
Ask your participants to send out an email
after the event to thank those who have donated
and nudge those who haven’t
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Demo: Firstgiving Experience
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Premium Start Page
Organization and/or event description
Total raised online
Easy call to action for
fundraisers
Your banner
Top Teams
Top Fundraisers
Nonprofit Resource
Center
Up to 3 custom Images
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Cost
• Creating a fundraising page and making a donation are free
• We deduct a 7.35% transaction fee from donations
• Credit card processing charges are included in this fee
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Firstgiving Nonprofit Accounts
Nonprofit Account
• Cost: Free• Start Page• Unlimited fundraising
pages• Online reports: fundraiser
and donor contact details
Premium Nonprofit Account
• Cost: $300/annually• Branded Start Page
– Branded fundraising pages with your logos and banner
• Includes:– Event registration– Event reports – Team functionality
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Premium Start Page:www.firstgiving.com/sonh
Start Page:www.firstgiving.com/npo/3179
Example Start Pages
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Interested in learning more?– Visit our website – Sign up for a nonprofit account today
• www.firstgiving.com/signup – Email [email protected]
Thank You For Joining Us