Best Practices in Hiring & Recruiting Interns & College Grads
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Transcript of Best Practices in Hiring & Recruiting Interns & College Grads
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7 Intern & College Recruiting
Best Practices
Presented by
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Get HRCI Recert Credits
• Visit http://b4j.com/hrciwebinars & register to get PHR, SPHR & GPHR
cert credits free.
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Our Panelists
Jessica Miller-Merrell@blogging4jobs
Sandra Long@myinterncoach
Nathan Parcells@nathanparcells
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Jessica, @blogging4jobs
Jessica Miller-Merrell, @blogging4jobs
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Young Prof Labor Market
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Just the Facts
Fun Fact: 60% of paid interns got job offers in 2012
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Our Top 7 Recruiting Trends
1. Know Your Audience 2. Communication3. The Recruiting Mix4. Diversity Win5. Technology6. Mobile7. Video
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1. Know Your Audience
• Get Real: real work, real training, real opportunities
• Know who you want and how to find them
• Ask and learn
Fun Fact: 73% of Ball State’s college students use cell phones while 83% of them dislike mobile advertising.
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2. Communication
During Recruiting• How: a.) Partner with College Career Services; b.)
Employee and community based communications and c.) social media
• When: Typically at least a few months in advance of start date. Will vary.
• What to communicate: Position description, responsibilities and objectives; company overview; Qualifications; Logistics (dates, hours, location, housing); Compensation and benefits of program
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2. Communication
After Recruiting• Before First Day Logistics: parking, directions, attire, drug
test, security• First Day Tour, Company overview, introductions, work
process overview & expectations around work and communication methods. Lunch.
• During Supervision, feedback, coaching, mentoring from hiring managers. Also try to have a manager with overall program responsibility.
• End of Program Presentation of projects. Evaluations. Exit survey.
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3. Recruiting Mix
• Employment Branding
• Relationship Recruiting
• Targeted Communications
• Candidate Courting
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3. Recruiting Mix
• Air War vs Ground War
•Winning strategy combines tight knit campus relations, with strategic online branding efforts.
• Uni Relations, Job Boards, Social, and more!
• Leveraging Your Former Interns/Brand Ambassadors
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4. Diversity Win
• Key Categories: Race, Gender, LGBT, and Veterans.
Conferences: Anita Borg, Out 4 Undergrad, etc.
• Industry Challenges Start Early: African-American and Latino students make up 15% of AP physics takers (according to the LFPI)
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4. Diversity Win
• FB Pages offer fan search by language & location
• FB Graph search by interests, keywords
• FB Ads targeted groups
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4. Diversity Win
• Lessons From Career Fairs-Students are incredibly interested in
companies that “Let them bring their whole self to work.”
-University programs help rebuild diversity/ culture from the grown-up
Fun Fact: Paid interns job responsibilities are 42% professional & 25% clerical. NACE 2012 Study
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5. Technology
• Social Media• Laptops• Geolocation• Multi-screen Usage• Career Sites• Talent Communities
Fun Fact: 91% of companies believe students should have 1-2 internships before graduation Millenial Branding Study 2012
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5. Technology
•And even Foursquare & other location based games & tools
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5. Technology
Social Media: Students are becoming more social and companies are taking
advantage to reach new candidates.
-Under Armour Ultimate Intern. Apply on their Facebook page with a 140 characters
-Nestle Purina Facebook Sweepstakes: Dedicated effort to build FB audience.
Re-designed Careers Pages: Square Launches new college hiring page with video, rotating slideshow and more.
Mobile: 53% of students have smart phones, 92% use during school
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6. Mobile
• Includes Cell Phones, Mobile & Tablets
• Text vs. Push Notifications
• Rise of Mobile Search
Fun Fact: The US sends over 187.7 billion text messages each month.
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6. Mobile
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6. Mobile
• 26% of job seekers use mobile for career-related purposes
• 13% of employers have mobile ready career sites
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6. Mobile
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7. Video
• Job Postings with Video have 34% more applications
• Average YouTube Visitor spends 15 min. watching every day
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Questions?
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Get HRCI Recert Credits
• Visit http://b4j.com/hrciwebinars & register to get PHR, SPHR & GPHR
cert credits free.
#hrsolutions #hrsolutions
Learn more about . . .
• Sandra Long at www.linkedin.com/in/longsandra• Nathan Parcells www.linkedin.com
/pub/nathan-parcells/14/203/210• Jessica Miller-Merrell at
www.linkedin.com/in/jmillermerrell
*2012 Graduates & Intern Study: b4j.co/interns2grads, 2013 Mobile Study by Potential Park: b4j.co/mobile-2013, Heineken – The Candidate Video b4j.co/the-candidate