Best Practicesin Digital

Marketing

What is Digital Marketing?

Marketing through electronic devices toengage with stakeholders.

Digital marketing is most efficient whenintegrated

Content CreationWebsites / AppsEmail Marketing Social MediaOnline Advertising

High quality

Informative

Original

Real time

Sharable

ContentMust Be

"A successful content strategy should beabout producing first-rate content, not

just rehashing or compiling everyoneelse's insights." Huffington Post

Blogs

Infographics

White papers

E-books

Press releases

Videos

ContentTypes

"Content creators are morenecessary than ever." -Forbes

WebsiteMust serve as hub to all branded contentOptimize the Page ContentFresh UpdatesMaintain it ConsistentlySEO Google Analytics

MUST BE MOBILE FRIENDLY

Social MediaTRANSPARENCYCUSTOMER SERVICEENGAGEMENT BRANDING/STORYTELLINGLISTENING

Pinterest

1. Pair everyproduct with agreat image. 2. Add Pinterest

Share button toyour images

Hire a graphicdesigner orphotographer toproduce Pinterest-worthy content

3.

Best Practices

InstagramBest Practices

1.Share Compelling Content

2.Tell Your Story

3.Post Consistently

LinkedInBest Practices1. Complete your profile for

business &/or personal

2. Post Updates

3. Optimize your companypage for SEOwith keywords

FacebookBest Practices

1. Connect with words & pictures

Post Daily & consistently2. 3.Boost Important Posts

4. Target poststo youraudience

TwitterBest Practices

1. Share relevantcontent like photosand behind thescenes content fromyour business

2.Listen to what isbeing saidabout yourcompany online

3.Respond to what yourfollowers are saying.

Social Media

"Brands that succeed at being human will win. Brandswho use social primarily for "pushing" sales will die out."

Huffington Post

is new media not mass media

OnlineAds

Google AdwordsRetargeting Facebook AdsHyper-segmentation &micro targetingContent sponsoredspendingVideo Ads

"Paid Advertising is hereto stay" -Forbes 3/9/15

Email Marketing 

A B Testing Subject Lines Customize messages PersonalizedConnect to social mediaImage Focus 

Digital Media Trends we're watching:

Mobile Optimized WebsitesSnapchat StoriesThe new PodcastingPaid music streaming Pinterest adsWearable Tech (iWatch)Live streaming appsSocial+Physical MarketingConnected CarsInternet of Things (TheSmart Home)

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