Best Practices for Using Data to Grow Enrollment
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Best Practices for Using Data to Grow Enrollment Michael Taft Rob Spence Zeolean Kinard Becky McIntosh
description
Best Practices for Using Data to Grow Enrollment. Michael Taft Rob Spence Zeolean Kinard Becky McIntosh. Who we are…. 6045 Students 7 Campuses PEN System WEB Classes 45% as least 1 class. How Do We Grow Enrollment?. New Students Retention. New Students. AIM Team - PowerPoint PPT Presentation
Transcript of Best Practices for Using Data to Grow Enrollment
Best Practices for Using Data to Grow Enrollment
Michael TaftRob Spence
Zeolean KinardBecky McIntosh
Who we are…
• 6045 Students
• 7 Campuses
• PEN System
• WEB Classes– 45% as least 1 class
How Do We Grow Enrollment?
• New Students
• Retention
New Students
• AIM Team
• Enrollment Workshops
• Instant Admissions
Enrollment Trends 2008 - 2013
DataData
Data, Data, Everywhere…
• Applicants, monthly, grids, line graphs
• Enrollment Reports – Daily– New, Returning, Type– Major, Bio-Demo– 1 year comparison, 5 year comparison– FAFSA – Yes, No
How Do We Use It?
• Too many reports
• From multiple sources
• Too few people
• Not enough time
Best PracticeDon’t Pop Popcorn!
The number of reports doesn’t necessarily provide the information to answer the question.
The information must be meaningful.
“Popping Popcorn”Teresa Farnum
InformationInformation
DataData
Information
Grow Enrollment?
• Retention
• Keep the students we have
Title III Grant
• Strengthening Opportunities in STEM
• Retention Tracking System!
Impact of Services?
• New Student Orientation
• Career Planning
• Tutoring
• Mentors in Labs
Information Hungry • Program completion rates of developmental students vs. college
ready students
• Success of those who place in developmental vs. those who take developmental
• What are the gatekeeper courses for the college and for each program
• Course withdrawal rates based on – Schedule type– Part of term
Challenges• Many questions
• Transform data into something meaningful
• Limited staff to provide data
What We Did
• Programming staff created tracking reports
• Output required a lot of manipulation
Search for a solution
• Easy access to the information• Empower the end user with Knowledge– Transform data into information • Discovery of meaningful patterns• Analysis of cohorts• Measure effectiveness
Data
Information
Knowledge
While Searching…
• Aspen Finalists
• Achieving the Dream
• Common Denominators?
ZogoTech!
Consider the data sources outside your student information system that may
provide valuable information.
Best Practices
Integrating Outside Sources…
• Clearinghouse
• Tutoring Services
• D2L
ZogoTech!
Objectives of a solution
• Increase enrollment, retention, completion
• Leverage data in Banner
• Integrate data from outside sources
• Evaluate effectiveness of interventions
• Breakdown information silos
ZogoTech
• Research Intelligence
• Executive Intelligence
• Student Navigator– Retention Tracking
• Project Team• Data Quality Team• Workgroups
• Retention Team• Data Standards Team
The PTC Journey Has Begun…
• Data Quality is critical…..
• Maintain data standards
• Implications of business process changes
Best Practices
Building the Foundation
• Course Information
• Student Enrollment
Reminder
• Ease of use, information in the hands of the end user
– Ability to drill down, bring in different variables/dimensions
– Discover patterns
Course Withdrawal Rates
Enrollment Trends
Enrollment Trends
Enrollment Trends – Dual Enrollment
• A shared Data Dictionary
• Take the time to build a strong foundation.
Best Practices
Michael Taft&
Rob Spence
Student Engagement Module
Best Practices• Proactively Intervene • Advise comprehensively• Link services to retention, graduation• Eliminate data silos• Empower end users
Data
Information
Knowledge
Wisdom
“The Wisdom to Take Action”
Contact InformationMichael Taft
CEO, Zogotech888-221-6372x801
Rob SpenceSoftware Engineer, Zogotech
Zeolean KinardPTC
(864) [email protected]
