Best Practices for Using Data to Grow Enrollment

Michael TaftRob Spence

Zeolean KinardBecky McIntosh

Who we are…

• 6045 Students

• 7 Campuses

• PEN System

• WEB Classes– 45% as least 1 class

How Do We Grow Enrollment?

• New Students

• Retention

New Students

• AIM Team

• Enrollment Workshops

• Instant Admissions

Enrollment Trends 2008 - 2013

DataData

Data, Data, Everywhere…

• Applicants, monthly, grids, line graphs

• Enrollment Reports – Daily– New, Returning, Type– Major, Bio-Demo– 1 year comparison, 5 year comparison– FAFSA – Yes, No

How Do We Use It?

• Too many reports

• From multiple sources

• Too few people

• Not enough time

Best PracticeDon’t Pop Popcorn!

The number of reports doesn’t necessarily provide the information to answer the question.

The information must be meaningful.

“Popping Popcorn”Teresa Farnum

InformationInformation

DataData

Information

Grow Enrollment?

• Retention

• Keep the students we have

Title III Grant

• Strengthening Opportunities in STEM

• Retention Tracking System!

Impact of Services?

• New Student Orientation

• Career Planning

• Tutoring

• Mentors in Labs

Information Hungry • Program completion rates of developmental students vs. college

ready students

• Success of those who place in developmental vs. those who take developmental

• What are the gatekeeper courses for the college and for each program

• Course withdrawal rates based on – Schedule type– Part of term

Challenges• Many questions

• Transform data into something meaningful

• Limited staff to provide data

What We Did

• Programming staff created tracking reports

• Output required a lot of manipulation

Search for a solution

• Easy access to the information• Empower the end user with Knowledge– Transform data into information • Discovery of meaningful patterns• Analysis of cohorts• Measure effectiveness

Data

Information

Knowledge

While Searching…

• Aspen Finalists

• Achieving the Dream

• Common Denominators?

ZogoTech!

Consider the data sources outside your student information system that may

provide valuable information.

Best Practices

Integrating Outside Sources…

• Clearinghouse

• Tutoring Services

• D2L

ZogoTech!

Objectives of a solution

• Increase enrollment, retention, completion

• Leverage data in Banner

• Integrate data from outside sources

• Evaluate effectiveness of interventions

• Breakdown information silos

ZogoTech

• Research Intelligence

• Executive Intelligence

• Student Navigator– Retention Tracking

• Project Team• Data Quality Team• Workgroups

• Retention Team• Data Standards Team

The PTC Journey Has Begun…

• Data Quality is critical…..

• Maintain data standards

• Implications of business process changes

Best Practices

Building the Foundation

• Course Information

• Student Enrollment

Reminder

• Ease of use, information in the hands of the end user

– Ability to drill down, bring in different variables/dimensions

– Discover patterns

Course Withdrawal Rates

Enrollment Trends

Enrollment Trends

Enrollment Trends – Dual Enrollment

• A shared Data Dictionary

• Take the time to build a strong foundation.

Best Practices

Michael Taft&

Rob Spence

Student Engagement Module

Best Practices

• Proactively Intervene • Advise comprehensively• Link services to retention, graduation• Eliminate data silos• Empower end users

Data

Information

Knowledge

Wisdom

“The Wisdom to Take Action”

Contact Information

Michael TaftCEO, Zogotech

888-221-6372x801mtaft@zogotech.com

Rob SpenceSoftware Engineer, Zogotech

888-221-6372x808rspence@zogotech.com

Zeolean KinardPTC

(864) 941-8485kinard.z@ptc.edu