Best Practices For Testing Ad Copies
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Transcript of Best Practices For Testing Ad Copies
10:45 Session By Sanal John
March 28, 2017
Best Practices For Ad Copy Testing
Testing Ideas
1. Numerical abbreviations vs. full numerical values
Testing Ideas
2. Promotional quantification method
Testing Ideas
3. The first word (verb) in your call to action
Testing Ideas
4. Use your brand name in Headline 2 for your non-brand keywords/campaigns
Testing Ideas
5. Multiple descriptions that use AdWords IF functions
Testing Ideas
6. Headlines that use ad customizers
Your Headlines probably aren’t specific enough to your ad groups, or
They aren’t flexible enough to implement ad copy tests across campaigns/ad groups
Testing Ideas
6. Dynamic keyword insertion (DKI)
Testing Ideas
7. Landing page testing
Branding Success: How to Use PPC to Amplify Your Brand
Testing IdeasEx. 1 : Make Choosing You Easier
Ex 2 : Sitelinks organized according to stage of interest
Testing Ideas
Ex. 3 : Sitelinks organized according to customer’s need
Testing Ideas
Ex. 4 : Give them multiple ways to choose you
THANK YOU
QUESTIONS?