Best Practices for Enterprise Search
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Transcript of Best Practices for Enterprise Search
Enterprise Search Best Practices
Introductions: Jason and Chris
Chris Risner – Chief Strategy OfficerJason Lichon – Chief Solutions Officer
Agenda
The importance of searchHow to know when to investBest Practices with examplesHow to initiate a search project
Project Definition Process DescriptionThe Importance of Site Search
The Importance of Site Search
Users that perform a search convert 5x more often than those that don’t.Forrester Research
5x• Very directed activity• Bottom of the
funnel … maybe
The Importance of Site Search
80% of visitors will abandon sites if search functionality is poorJupiter Media
80%
• Bar is raised• Mobile
impatience
The Importance of Site Search
Content and Keyword Strategy ToolKeyword search analytics can be one of the best ways to formulate content strategy.
Project Definition Process DescriptionHow to Know When to Invest
How to Know When to Invest: You Have No Search
You have no search function …… and you have a lot of content
How to Know When to Invest in Search: Poor Analytics
Lots of “no results” > content issue or search issue?
Search yields poor conversions Search has high abandonment (“search exits”) Users have to paginate or re-search to get
results Search is the initial content finding mechanism*Analytics can take some effort to set up
Indications from analytics
How to Know When to Invest: Mobile Impacts
Your mobile usage is growing … And mobile bounce rate is high And mobile pages views per visit are low And mobile conversion is low
How to Know When to Invest: Out of the Box Engine
You’re still using a standard platform search Via your CMS or e-com platform Limited customization options Platform vendor is focused on other features Search was never tuned, just “turned on”
How to Know When to Invest: Competitive Positioning
Your competitors have a better site search
Project Definition Process DescriptionBest Practices in Site Search
Best Practices
Make it prominent Make it wide
enough Include Instruction Autocomplete /
Guided Follow convention Auto focus
Search Box Include all your content
Faceting / filters Segment content types Content previewing Provide display options Provide sorting options Natural language handling
Results Page
Best Practices – The Search Box: Make it Prominent
Make it prominent Make it wide enough for typical keywords Consider “watermark” guidance Use autocomplete and guided navigation
techniques Don’t ignore convention and place search box
in odd location Auto focus
Search Box Best Practices
Best Practices – The Search Box: Make it ProminentMake it Prominent
Best Practices – The Search Box: Make it ProminentMake it Prominent
Best Practices – The Search Box: Make it ProminentMake it Prominent
Best Practices – The Search Box: Make it ProminentMake it Prominent
Best Practices – The Search Box: Autocomplete and Guiding
Show common keywords that match typing a la Google
Show potential content matches Show potential category matches Segment options by content type Combinations
Search Box – Autocomplete and Guiding
Best Practices – The Search Box: Autocomplete and Guided
Best Practices – The Search Box: Autocomplete and Guided
Best Practices – The Search Box: Autocomplete and Guided
Best Practices – The Search Box: Autocomplete and Guided
Best Practices – The Search Box: Autocomplete and Guided
Best Practices – The Search Box: Autocomplete and Guided
Best Practices – The Search Box: Autocomplete and Guided
Best Practices: The Results Page
Include all your content – federated search Faceting / filters so that users can narrow Segment content types via tabs or panes Content previewing using hover, modal, etc. Provide display options such as list vs. grid Provide sorting options – popularity, date,
price, etc. Language handling – synonyms, plurality,
misspellings
Results Page Best Practices
Best Practices: The Results Page
Searching across multiple data sources … Different portals, brands, forums, cloud
content stores, CRM, ERP, etc. Saves frustration, exposes all your activities
Federated Search
Best Practices: The Results PageFederated Search
Best Practices: The Results Page
Search context Facets Tabs for content
types Content
previewing
Best Practices
Best Practices: The Results Page
Result item template adjusts according to the kind of content
Best Practices
Best Practices: The Results Page
Provide display options to user: calendar grid vs. event list view
Best Practices
Best Practices: The Results Page
Best PracticesProvide display options to user: calendar grid vs. event list view
Best Practices: The Results Page
Best Practices• Searchable
parametric filters• Tabbed content
types• Configurable
columns• Instructional and
contextual info
GREAT FOR TECHNICAL AUDIENCE
Best Practices: The Results Page
Best Practices• Content types are
segmented• Refinement via
tags• Extended filter
options hidden upon initial load
SIMPLE, EASY UI FOR CONSUMERS
Project Definition Process DescriptionHow To Initiate a Search Project
Getting a Better Search: Initiating a Project
Gather analytics data Attempt to quantify the cost of poor search –
should help establish a budget Attempt to quantify benefits of improved
search Identify pain points – missing content, poor
language handling, poor relevancy, slow speed Determine if current engine can be improved
Assessment of Current Search
Getting a Better Search: Initiating a Project
Identify comparable sites and their approach / engine
Determine if there are solutions for your particular platform
Establish requirements that address your pain points
Look for service providers that can help you identify a solution (search engine + implementation)
Explore on premise vs. cloud hosted options
Identify Options for Improvement
Project Definition Process DescriptionOur Solution
+Services Platform
Todays Topic: BravoSquared Enterprise Search
www.bravosquared.com
Enterprise Level Search SolutionCan be plugged into any existing
websiteDramatically improves site search