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Best Practices for Enterprise Search - What Leading Practitioners Do
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Transcript of Best Practices for Enterprise Search - What Leading Practitioners Do
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BEST PRACTICES FOR ENTERPRISE SEARCH- what leading practitioners do
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HOW TO FIX YOUR INTRANET SEARCH - and maybe win a prize for
best intranet (search)
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Some stats and what leading enterprise search practitioners do
Organization
Business needs
Users
Information
Features of a good Enterprise Search implementation
Summary
AGENDA
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#intranett2012
@kristiannorling | @!ndwise
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THE ENTERPRISE SEARCH AND FINDABILITY SURVEY/REPORT
sign up & download 2012 report
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nathansnider
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IS IT EASY TO FIND THE RIGHT INFORMATION
WITHIN YOUR ORGANIZATION TODAY?
Source: The Enterprise Search and Findability Report 2012
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MODERATELY OR VERY HARD
77%
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money do you spend
How much time and
information ?on creating
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INFORMATION
that is not found or
not accessed, does it have
any value?
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INFORMATION
that is not found or
not accessed, does it have
any value?
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Reference: Clayton Christensen HBS
What job is search hired to do?
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to give us the right information when we need it!
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best practice
ORGANIZATIONMake someone responsible = manager for search
In the Very Satis!ed (VS) with their current search group, the number of Full
Time Equivalents (FTE) is 1-2 or more.
Roles for a search manager/team?
Set a search strategy which enables the business strategy and is in line with
overall IT-strategy
Set a number of Key Performance Indicators (KPI) and do Surveys!
Do Search Analytics
All of the above = Get funding!
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digging for gold
67% of the Very Satis!ed (VS) with their current search group and
83% (VS) have a person or group that is responsible for analyzing
user behavior and to make sure that search
supports business needs
71% of the mostly satis!ed groups do search analytics and
SEARCH ANALYTICS
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Web Analytics = User Behaviour
Search Analytics = User Intent
digging for goldSEARCH ANALYTICS
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0-results
Top ≈20% of Search Terms
Spend a few hours every month to do this, it is well
invested time.
digging for goldSEARCH ANALYTICS
QUICK WINS
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best practice
BUSINESSCreate the business case:
Task
Process
Decision
Risk
E#ect
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best practice
USERGather user feedback (forms)
Usage testing and surveys
Encourage adaption with instruction videos, information (blog?) and “how to
write for good !ndability”.
Let Users test-drive new features! Beta-releases
84% have feedback functionality in the VS group
50% do user testing regularly in the very satis!ed group
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best practice
INFORMATIONInformation Hygiene crap in - crap out
Teach people how to name !les, write and add metadata (E&Y) example!
Information quality = good copy, freshness (date) and metadata
Metadata + KPI
67% of VS have a taxonomy in place and
83% have a metadata standard.
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best practice
INFORMATIONTaxonomy
Information Lifecycle Management
KPI
Archive, Delete or Keep?
Manage Synonyms and Abbreviations
What Sources to index? Make People Findable!
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best practice
TECHNOLOGY Speed!
Search analytics
Feedback form
Spelling suggestions
Auto-complete
Type a-head
Facets/Filters/Navigators/Re!ners
Key matches/best bets/sponsored links
Live previews of individual search results
Customized search results for speci!c information types
search engine features
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The number of Full Time Equivalents (FTE) is 1-2 or more.
what the Very Satis!ed DO with Enterprise SearchLEADING ORGANIZATIONS
have a taxonomy in place
67%
have metadata standard
83%do usage testing regularly
50%
have feedback functionality
84%
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Make someone responsible for search - Appoint a Search Manager
Set a search strategy which enables the business strategy and is in line
with overall IT-strategy
Make the Business Case
Measure and Monitor Search Queries = Search Analytics
Enable User Feedback
Raise quality of information by adding metadata and doing content
lifecycle management
Educate information creators - simple handouts and sit-downs
Spelling suggestions, key-matches and auto-complete
best practice
SUMMARY
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kristian.norling@!ndwise.com
@kristiannorling
@!ndwise
!ndwise.com
Findability Blog
Intranätverk
Norling & Company
Kristian Norling