Best Practices for Digital Marketing · Ross Holmes – Director - Online Products, ICEF GmbH....
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Ross Holmes – Director - Online Products, ICEF GmbH David Blackie – Director, International Education Connect Best Practices for Digital Marketing ICEF Berlin 2017 Sunday 29 th October
Transcript of Best Practices for Digital Marketing · Ross Holmes – Director - Online Products, ICEF GmbH....
Ross Holmes – Director - Online Products, ICEF GmbHDavid Blackie – Director, International Education Connect
Best Practices for Digital Marketing
ICEF Berlin 2017 Sunday 29th October
This session will cover:
• Know your Audience – “Millennials”
• What This Means For Your Organisation
• Improving Conversions – CoursePricer
• Tools to help meet Millennial expectations
• Questions from the audience
“Millennials”• Impatient
• Independent
• Do Get Personal
• Rebels With A Cause
• Marketing Resistant
• They’re Everywhere
Digital Marketing – Know Your Audience
It turns out we have more in common than we thought
You’ve changed… (We all have)
Students have more research options, and they are using them
1. Be transparent
2. Show reviews, and reply
3. Work closely with your students
4.Work on all devices
5. Nurture your leads
6. Key info easy to find and understand
What does this mean for me?
Get it right and this is Armchair Recruitment!
CoursePricer – It really is this simple
Put prices at students’ fingertips
CoursePricer – On LILA* school site
Put prices at students’ fingertips
CoursePricer – Agents’
Put prices at students’ fingertips
“Move and Study vous propose les mêmes prix que ses écoles de langue!”
“I nostri servizi sono gratis ed I nostri prezzi sono trasparenti.Non applichiamo sovraprezzi rispetto ai prezzi delle scuole, a volte vifacciamo risparmiare: sono le scuole che ci concedono commissioni, non voiclienti.”
“Wir empfehlen dir, drauf zu achten, dass die Originalpreise derSprachschule ausgewiesen sind. Zudem sollte deine Offerte klar nachLeistungen und Preisen aufgeschlüsselt sein und keine versteckten Kostenbzw.”
“Ofrecemos reservas online al mismo precio que te podrían encontrardirectamente con las escuelas”
CoursePricer – On Agent’s site
Put prices at students’ fingertips
CoursePricer – On Tamwood school site
Put prices at students’ fingertips
CoursePricer – Tamwood on agent site
Put prices at students’ fingertips
CoursePricer – For Agents
Put prices at students’ fingertips
FREE – if your partner school uses CoursePricer
€120 per year - you get control of prices and course names
CoursePricer – For Schools
Put prices at students’ fingertips
FREE – for up to 3 of your agents to use
€240 p.a – for up to 50 agencies to use
€480 p.a – use on your website and up to 50 agencies
• Independent
• Mobile-First
• No Subscription
• Geo-Targeted Reviews
• Verified Reviews
CourseFinders
A “Trip Advisor” for language courses
CourseFinders Review Tool
Get maximum value from each review
• Show your student reviews everywhere
• Help students write reviews
• Automatically updates
• Geo-Targeted Reviews
• Free!
Accurate - working for hundreds of schools
Fully itemized – inc. accommodation and extras
Easily installed – For you and your agents
CoursePricer
Put prices at students’ fingertips
Mobile First - students tap their way to an instant quote
CourseFinders - Pay-as-you-go; min. €300
CourseFinders Review Tool – FREE
CoursePricer - €480 per year / €40 per month
How we can help
Get it right and this is Armchair Recruitment!
Ross Holmes – [email protected] Blackie – [email protected]
For more details, please contact:
For market intelligence and the latest industry updates,
subscribe for free at www.icefmonitor.com
