Best Practices for Achieving Return on Investment through Energy Efficient Computing
-
Upload
climate-savers-computing-initiative -
Category
Technology
-
view
855 -
download
1
description
Transcript of Best Practices for Achieving Return on Investment through Energy Efficient Computing
Best Practices for Achieving Return on Investment through Energy Efficient Computing March 2, 2010 CeBIT Green IT Forum
Presented by Dr. Bernd Kosch, Climate Savers Computing, Head of Environmental Technology at Fujitsu
Agenda
• Climate Savers Computing Overview • The Problem: IT Energy Waste • Best Practices for Energy-Efficient Computing
• Power Management • High Efficiency Hardware
• Business Case for Energy-Efficient Computing • Case Studies • Next Steps
Climate Savers Computing Initiative Overview 1Q10
Consumers, businesses and organizations, even market competitors, that have come together to drive energy efficiency, mitigate emissions and save money!
Our Momentum is Creating an Impact: Moving the market towards greater energy savings, reduced waste and lower emissions.
Influence • Global harmonization
Technical Workgroups • Power Management Design Guide
Awareness to action • 2009: 445M impressions
Effective Programs • Power Management Assistance
Objectives • Increase the energy efficiency of new computing equipment • Promote the use of power management to make an impact now • Shift user base to smart computing practices
Desired results • By 2010, improve computing energy efficiency by 50% $5.5B savings
• Reduce global CO2 emissions from computing platforms by 54 million tons per year
Vision: smart computing practices, highest efficiency possible
Energy Waste: Industry Level
This waste adds up quickly. • The global information and
communications technology industry accounts for approximately 2 percent of global CO2 emissions1
• Energy costs will be 50 percent of the average IT budget in just a few years2
• By 2010, about half of the Forbes Global 2000 will spend more on energy than on hardware3
• There are 1 billion+ PCs worldwide, projected to be 2.25 billion by 20154
1 Source: Gartner, May 2007 2 Source: Mark, Roy, House Green Lights EPA Data Centers Study, Internetnews.com (July 13, 2006) 3 Source: Source: Businessweek.com: CEO Guide To Green Computing. From Gartner 4 Source: Forrester Research
LAN & Office Telecoms (7%)
Printers (6%)
Servers, including cooling
(23%)
PCs & Monitors (39%)
Fixed-Line Telecoms (15%)
Mobile Telecoms (9%)
The Problem: IT Energy Waste in Germany
• Every day 156 million employees in the US, the UK and Germany decide whether or not to shut down their PCs
• A German company with 10,000 PCs through not shutting down PCs wastes annually: • 1.5 million kWh • €285,000 • 887 tons CO2 emissions
• 58 percent of German employees feel that their companies should be doing more to reduce power consumption
• Only 2 percent of German employees shut down their PCs at night because they were directed by their company to do so
• 44 percent of those who use a PC at work in the UK and Germany typically choose not to shut down their PC at the end of the day
• 18% of German employees say they power down their computers to reduce their company’s electricity bill.
PC Energy Report 2009 available in Information and Resources section of our web site
The Business Case for PC Power Management
x
=
x
Total assets
Hours of operation
Energy draw per hour (W)
No power mgt. With power mgt.
x
=
x
Annual savings (-) =
1
24
89
1
8
89
x
x
1
16
5
2.13 .79 kWh/day (1,000 W = 1kW)
€0.296 €0.11 €/day (€0.14/kWh)*
1.17 0.43 CO2/day (0.55 kg./kWh)
=
=
=
489 kWh/yr
€67.92/yr
269 Kg CO2/yr
+60% savings!
Energy Demand is Changing the Challenge for Data Center Operators
Increasing energy demand, and increasing server rack power density, are shifting the sources of cost
Increasing Power Density is Shifting the Balance of Cost
28x2U Servers 2kW Heat Load
42x1U Servers 6kW Heat Load
6 BladeCenters 24kW Heat Load
6 BladeCenters 30kW Heat Load
Source: Emerson Network Power/Liebert
Source: IDC
Yearly Cost
Time
2010–2015 IT Equipment Cost
Portfolio of Energy Savings Actions Available to Data Center Operators
73 percent of savings potential comes from IT equipment improvements
73% IT related
27% facility related
Source: Emerson Network Power, “Energy Logic”
Energy Savings by Replacing 4-Year-Old, Inefficient Servers with Fewer New Servers
184 servers with single-
core CPUs. 4 years old
2005 vintage
Annual energy cost
92% estimated reduction
2009 vintage
21 new servers with quad-core
CPUs
Up to
9X Reduction in # of servers required
Source: Intel estimates as of Nov 2008. Performance comparison using SPECjbb2005 bops (business operations per second). Results have been estimated based on internal Intel analysis and are provided for informational purposes only. Any difference in system hardware or software design or configuration may affect actual performance. For detailed calculations, configurations and assumptions refer to the legal information slide in backup.
By replacing 4-year-old, relatively inefficient
servers with new servers
Estimated Annual Energy Consumption
KW
h C
onsu
med
per
Yea
r (l
ow
er is
bet
ter)
For system configuration details, please see Appendix. Performance tests/ratings are provided assuming specific computer systems and/or components and reflect the approximate performance of Intel products as measured by those tests. Any difference in system hardware or software design or configuration may affect actual performance. This data may vary from other material
generated for specific marketing requests.
Unmanaged Pentium® D Processor 945 with CRT
display
1015
Unmanaged Pentium® D Processor 945 with LCD
display
938
Four-year-old PC, Switch from CRT to LCD Display
Unmanaged Intel® Core™2 Duo Processor E6550 with LCD display
655
Replacing Old Desktop PC with New Desktop PC
New, Power-
Managed Desktop
New, Power-
Managed Laptop
229
38
Managed Intel® Core™2 Duo Processor E6550
with LCD display
Managed Intel® Core™2 Duo Processor T9400 mobile
platform
Energy Savings by Replacing 4-Year-Old, Inefficient PC to New Power-Managed Laptop
UK Case Studies: Significantly reduced energy consumption, less emissions, improved profitability
UK Gov Department for Children, Schools and Families • 53,960 kWhr of electricity and reduction of 35,290 kg of CO2 emissions
ADT • 36,200 KWhr, 23530 kg of CO2 emissions per month .
Cadbury • in process of global rollout: 30% energy savings thus far!
The Eden project • Virtualisation = reduction of 43,905 kg of carbon emissions.
The UK Opportunity • Estimated: 2M Government PCs: 140,000 tonnes CO2 saved per year.
Case Study: Peterborough City Council
The Challenge Peterborough City Council is a unitary council serving a population of 170,000, with 4,500 staff including and it was estimated that 30 percent of PCs were being left on at some point, costing the authority between 45 – 68 € per annum per machine.
The Solution Implemented solution in conjunction with 1E that enabled the automatic, centralized power management of PCs across the ICT infrastructure.
The Benefits • Project delivered a ROI in less than 3 months achieving the IT Power Management “Quick Wins” identified by the Sustainable Procurement Group • A reduction of 1 metric tonne of CO2 emissions per annum helping to save the planet and contribute to the UK’s climate change targets
”I am delighted with the results of this project. We set out to achieve a return on investment in 6 months and achieved our target in less than 3 months. When added to the carbon emission savings and the better delivery to our in-house customers, this has been one of our best investment decisions.”
Nigel Green, Head of ICT Peterborough City Council
Fujitsu Case Study
Case Study: Südwestrundfunk (SWR)
Südwestrundfunk (SWR) is a public broadcasting institution for the regions of Baden-Württemberg and Rhineland-Palatinate. 14.7 million people live in its coverage area. SWR is the second largest public broadcasting institution in Germany.
In order to further optimize energy-efficiency in IT and to contribute to climate protection, SWR has decided to iinstall 3500 FUJITSU ESPRIMO 0-Watt PC-systems over the next 2 years.
FUJITSU estimates that these new systems will generate annual power-savings of approximately 310 MWh, which translates into 46.450 € annual energy-cost savings and a CO2-reduction of 192 t.
Fujitsu High Efficiency Solutions in CSCI Product Catalog
Climate Savers Computing Product Catalog features high energy efficiency solutions
− Search for Products − Browse the Climate Savers Computing
Product Catalog − Select Manufacturer, Product, Region,
CSCI Efficiency Level
Fujitsu High Efficiency Computing Equipment
− Desktop CSCI Bronze, Silver
− Server CSCI Bronze, Silver, Gold
− Mobile
Call to Action: Move to energy efficient computing approach
• Action #1: Evaluate and deploy power management
• Action #2: Show your support by joining Climate Savers Computing
• Action #3: Upgrade to high efficiency solutions from CSCI Product Catalog
• Action #4: Invite colleagues, friends and family to join our effort
www.climatesaverscomputing.org
Thank you.
Contact
Dr. Bernd Kosch Spokesperson for Climate Savers Computing Initiative Head of Environmental Technology, Fujitsu [email protected]