Best Practices ED Feb 2019 [Read-Only]...4 Product Development Utility & Infrastructure Planning...
Transcript of Best Practices ED Feb 2019 [Read-Only]...4 Product Development Utility & Infrastructure Planning...
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BEST PRACTICES & OPPORTUNITIES IN TRIAD REGION
FEBRUARY 13, 2019
Where are we going?Communications
Product Development
Business Support
Business Attraction
Some Truths about Economic Development
Resources you can use
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Communications
CommunicationsShare Priorities – from strategic plan‐ top 2‐3 goals
Share milestones and progress toward these goals
Share results of events afterward –recap
Share metrics & milestones
Use Photos to tell your story
Use your website to share your plans
Blog on website or newsletter
Social Media
OpEd – or column in print newspaper
Call the Media!
Use Wayfinding to highlight your priorities & connectivity
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Product Development
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Product DevelopmentUtility & Infrastructure Planning
Development Assistance
Public/Private Partnerships
Incubators
Co‐working space
Downtown redevelopment
Commercial & Industrial Parks
Spec building or rehab
Inventory of available/promising spaces
Downtown Streetscape
Downtown ‘plaza’ or park
Leverage natural & historic assets eg river, vista, train station, theater, homes
Opportunity Zones
Business Support
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Business SupportTargeted Calls on Employers
‘Coffee with the Manager’
Inventory of available space
Referrals to ED allies
Business Showcase Events
Starter Kits for start‐ups
Access to capital
Library resources
Business Attraction
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Business AttractionPartner with Economic Developers◦ County
◦ Region
◦ State
Develop & Market Appropriate Real Estate
Target Graduates & Assist w/Business Planning
Partner w/Business for real estate, infrastructure
Consider appropriate incentive and support programs
Economic Development ClichésEconomic Development is a Team Sport
Economic Development is a process – not an event
Incentives cannot make a bad site good
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Resources You Can UseCouncils of Governments, Professional Associations, NC Organizations◦ NC DOC, EDPNC
◦ Rural Center
◦ Appalachian Regional Commission
Peer City or Town◦ City to City Visit – go see how they handle it
◦ Link proximate towns to share agendas, concerns and build relationships
◦ Connect economic development actors in one town for shared goals, alignment
Thought leaders in the State◦ Rural Center Leadership Programs
◦ Training programs
◦ Emerging Issues Institute
Resources You Can UseHomegrown Tools ‐ http://homegrowntools.unc.edu/
Small Towns, Big Ideas www.sog.unc.edu
Leadership Training Programs, local or https://leadershipnc.org/ or https://www.ncruralcenter.org/
Economic & Demographic Info – https://datausa.io
Development Finance Initiative @ SOG https://www.sog.unc.edu/resources/microsites/development‐finance‐initiative
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Priorities & Takeaways
Get your messages out
Build partnerships, relationships, networks toward your goals
Leverage your assets
Check your ‘inventory’
Take care of your existing customers
Grow and recruit new business that ‘fit’
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Penny Whiteheart, Sr. Consultant
www.creativeedc.comwww.creativesiteassessment.comwww.creativecec.comwww.certifiedindustrialbuilding.com