Best Practices Assignment

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Best Practices

description

Assignment description for the best practices report in J454 PR Campaigns

Transcript of Best Practices Assignment

Page 1: Best Practices Assignment

Best Practices

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How to find best practices

Identify the area(s) of interest: think beyond your industry

Talk to your trade association

Reference communication industry sites such as: Marketing Profs, Marketing Sherpa, PRSA

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First Steps... Where would you look for best practice info?

Industry: building, land development, architecture, urban planning

Geography: cities with similar demographics to Eugene

Professional associations: planning, architecture

Target Audience: Residential, Commercial

Similar Project: Urban village, mixed use project

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Let’s Give it a Try...

http://www.google.com
http://www.google.com
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Your AssignmentIdentify 6 - 8 different best practices: the more variety, the better

Write up your report in the format that works for your team: will be based on your results

Be smart! You can use this information when you’re planning your campaign


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Assignment 1 - Best Practices

Assignment 1 - Best Practices

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