Best Practices and Tools for the

Mobile App Analytics

Around 40 apps installed on the normal person’s

mobile phone and these apps range from social

media, games, retails and media apps.”

– Nielsen Survey

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In a NutshellThe usage of mobile app analytics tool plays a vital role in the

success of any mobile app. The understanding of your Users’

Behavior with your mobile app and the major set of features that

they access frequently is vital to the success of any mobile

application.

For this reason, you need to integrate the app analytics tools to

increase the user traffic through the factors such as finding out

exactly why and how people are getting to your app.

This presentation gives an overview on the need for analytics tools,

how it helps in monetization, various tools available in the market

and the recommended approach.

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Why Mobile App Analytics?

The World has gone MOBILE. Have You?

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✖ Help drive ROI over every aspect of performance: Millions of apps on the app

stores are contesting for visibility and customer attention. It is needless to say that

without proper integrating app analytics into your marketing channels, you are

quite likely to put the bulk of your marketing dollars in the wrong channels

✖ Identifying which opportunities shouldn’t go untapped: With the right mobile app

analytics tools in place, enterprises can easily identify opportunities to optimize

their mobility strategy

✖ Helps to build an efficient mobile marketing strategy: Without analytics to verify

which content and/or functionality customers respond to, marketers have no basis

from which to strategize. Analytics will help quantify a measurable goal

✖ Understanding your customer journey: You can analyze and associate the customer

behavior through your multiple digital channels. Based on these analytical

information, you can improve the experience across the entire customer journey

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Determining Factors of Analytics for Mobile App

There is a difference between successful and unsuccessful app campaign when it comes to market

analysis and analytics

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Monetization andIts Roadmap

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Trending Tools ForMobile Analytics

Pricing – Free

It helps you set and track the goal conversions you want

most

Real-time reporting shows who’s using your app, right

as they use it.

It also gives you A/B testing, screen flow, funnel,

segments and cohort-based retention reports

Behavioral flows allow you to easily identify roadblocks

at specific stages as well as navigation paths that lead to

better conversions.

Google Mobile Analytics

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Pricing – Free for up to 10K monthly active users. Pricing starts from $200 per month.

This is a paid mobile app analytics tool that caters to

businesses such as AT&T, Bonnier, Marvel, National

Geographic, Temple Run and so on

The tool gives you reports on app usage and other

reports by location, device, carrier and app version

It also gives you A/B testing, screen flow, funnel,

segments and cohort-based retention reports

Localytics

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Admob

Pricing – Free

With Admob you have an advantage in measuring user

acquisition especially for Android apps

You get Insights to what happens before the app is

downloaded all the way to in-app purchases

You can see the referral source that is driving users to

the app page and also measure the number of drop offs

You can also measure user engagement and in-app

conversions

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MixPanel

Pricing – Free version is available. Pricing starts from $150 per month.

MixPanel offers real-time data, funnel analysis and in-

depth analysis to track retention

You can watch real-time events happening in your app

and with a point-and-click interface, you can dig

deeper into your mobile analytics data

It has cohort-based analysis, tracks individual users and

allows to dive deep into your data

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Flurry

Pricing – Free

It gives you information on active users, sessions,

session lengths, frequency, retention, audience persona

and demographic

It also gives you information about devices, carriers,

firmware versions and errors

Many top companies such as Skype, AOL, Google, MTV

Networks, Facebook and others use this tool for many

of their apps

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App Annie

Pricing – Completely Free

Automatically gather your app store data

Monitor, visualize and analyze important trends

Safely store your historical data

More than 250,000 apps use their app store analytics

It’s a great tool for when you’re ramping up your download rate

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Conclusion One size never fits all – The need for app analytics toolsvaries across applications and app owners andevaluation of each tools against your specificrequirements would help you in picking the rightoption.

On the darker side, the app may lose its demand andrecognition when it avoids customer feedback, poor orno tracking, no bug fixing and no updates. Thus properanalytical techniques and continuous appmaintenance via required updates and response to userfeedback provides best mobile app.

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Thanks!Any questions?

You can reach me at:

rahul@e-intellisense.com

+91 93310 39862 / +44 20 3239 9521