Best Practices 2014-2015 Contest Year Lights, Camera, Save!
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Best Practices 2014-2015 Contest Year Lights, Camera, Save!
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Transcript of Best Practices 2014-2015 Contest Year Lights, Camera, Save!
Best Practices2014-2015 Contest Year
Lights, Camera, Save!
ABA Staff Point of Contact
Jeni Pastier
Senior Manager,
Financial Education
202-663-5453
“Housekeeping”
• Slides will advance automatically.• Today’s presentation is being
recorded.• Presentation slides and recording will
be posted online.• Submit questions for Q&A segment
any time.
Survey Questions???
A. Yes! This is our first time participating in Lights, Camera, Save!B. No, we have participated once before.C. No, we have participated multiple years.
1. Is this your bank’s first time participating in the Lights, Camera, Save! Contest?
3. Is your bank also participating in Get Smart About Credit this year?
A. Yes! My bank is registering for Get Smart About Credit and Lights, Camera, Save!
B. No, my bank is only registering for Lights, Camera, Save! C. I am not sure.
2. Does your bank hold contests in multiple branches in the same state?
A. Yes! My bank holds contest in at least two branches. B. No, my bank only holds the contest in one branch.
• Lights, Camera, Save! – Brief Overview
• Best Practices
How to’s from Kim Heinrichs and Jody Stroll, Northwest Bank in
Spencer Iowa
• Promote, Promote, Promote Meghan French, ABA’s Public Relations Manager
• Lessons Learned Previous Contest Years
• Lights, Camera, Save! Q & A
Webinar Agenda
Lights, Camera, Save! Basics
A video contest that teaches teens the value of saving and using money wisely.
Benefits: Hands on Activity for Students Peer to Peer Learning Brings Positive Bank Publicity
YouTube Channel – TeachChildrenToSave
Bank Responsibilities• Register: Before September 30, 2014 register your bank’s
participation in the Lights, Camera, Save Contest!
• Market Contest: Let your community know of your bank’s involvement in the contest.
• Local/State Judging: Select a local winner for national competition.
Banks holding contest in multiple states may submit one winner per state.
• Submit State Winner: Deadline December 19, 2014.
Student Requirements• Contest Period: October 1 - December 1, 2014
• Age: Students must be 13-18 years of age as of October 1, 2014• Length: 90 seconds or less• Topic: Must be relevant and support contest theme(s)
1) Saving Money2) Saving and Using Money Wisely3) Saving to Pay for College
• Content: Students original work• Lyrics, music, ideas must be the students• No brand advertisement
• Judging Criteria:• 40% for production value • 30% for creativity • 30% for message
• Submission: DVD or video sharing website
What’s at Stake?• National Prizes provided by the ABA
• Grand Prize: $5,000• 2nd Place: $2,500• 3rd Place: $1,000
• School Prizes funded by ABA• Three National Finalist Schools will receive a
scholarship to 2015 Jump$tart National Educator Conference.
• Local Prizes given at the bank discretion
Contest Dates to Note• September 30- Deadline to register bank’s participation.
• Now – November- Promote your bank’s involvement in the contest.
• October 1- Contest begins; banks begin accepting entries.
• December 1- Contest ends; deadline for contestants to submit their video to the bank.
• December 19- Your bank winner should be notified by this date; postmark deadline to submit winning video to compete nationally.
• February 23-28- America Saves Week, national contest winner announced.
ABA Public Relations Contact
Follow me on Twitter: @MeghanABA
Meghan French
Manager,
Public Relations
202-663-5468
Engage the Media
1. Press release2. Backgrounder3. Email Signature 4. Social Media Guide
Customizable Materials :
Lessons Learned
• Entries: Banks receive an average of 3-10 videos
• Staff Time: Approximately 10-20 hours
• Where to Market: Educators, external, media, organizations, your bank branch(es)
• Go Green: Only accept online entries
• Don’t Get Discouraged: Most entries will be submitted at the end of the contest period
Lessons Learned • Make it Special: Celebrate the contestant
winners and the winning school/organization publically
Award Presentation at San Juan Hills High to our 1st place winners, Alex Colucci and Leo Moneymaker. “This contest made the boys local heroes,” said Mr. Devaney, the video productions teacher.
Next Steps•Register Today (if you haven’t done so already)
As a participating bank you will be included in the official Lights, Camera, Save! List of Participating Banks List that is shared with the public.
•Access Bankers Toolkit Online You’ll find action steps, timelines, judging guidelines &
entry packets, marketing materials, and more.
Survey Questions
A. Yes! Our bank is has registered for this contest year. B. No, our bank still needs to register.
1. Have you registered your bank for this year’s Lights, Camera, Save! Contest?
2. Have you registered your bank to hold contests in multiple states?A. Yes! My bank has registered to hold contests in at least two states. B. No, my bank only holds the contest in one state.C. I have not registered my bank.
Registration
Submit questions using “CHAT” feature on toolbar
Questions after the webinar email: [email protected]
Lights, Camera, Save!
