Best Practice Upper-Intermediate TOC
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5 Entering new markets 6 The right look 7 Brand strategy 8 The hard sell 1 Leadership 2 Dream teams 3 Independence 4 Are you being served? Contents MODULE 1 PEOPLE pages 4–33 Business Scenario 1 Mediaco Review and Development 1–4 Business Scenario 2 Dua Review and Development 5–8 Best Practice is a business English series designed for both pre-work and in-work students. Its topic-based modules train students in the skills needed to communicate in the professional and personal sides of modern business life. MODULE 2 MARKETS pages 34–63 Presentations: Engaging your audience 1 Presentations: Engaging your audience 2 Interviewing Feedback India Dress Branding nations Global marketing Listening: Different ways of getting into new markets Reading: Joint ventures in India Reading: Zara: The future of fast fashion Reading: Extending a brand Listening: Consumers compare local and global brands Reading: Product placement in films Listening: An interview about reaching the Hispanic market in the US Grammar: Determiners and quantifiers Grammar: The passive Grammar: Making comparisons Grammar: Making predictions Business Inputs Language Work Communication Business across Cultures Profiling your own communication style Active listening Influencing Getting your message across International leadership Understanding the team Motivation at work Organisational cultures Listening: An interview about leadership styles Reading: Top Seven Leadership Mistakes Listening: A conversation about problems within a team Reading: An article about a teambuilding session Listening: Attitudes towards independent working Reading: Would you make a successful freelancer? Listening: An interview about private and public sector services Reading: A report on customer service in the UK Grammar: Modals Expressions: Idioms Grammar: Conditionals Grammar: Relative clauses Business Inputs Language Work Communication Business across Cultures 00654_02_prelims_002-003.qxd 31/7/07 13:02 Page 2
Transcript of Best Practice Upper-Intermediate TOC
5 Entering new markets
6 The right look
7 Brand strategy
8 The hard sell
1 Leadership
2 Dream teams
3 Independence
4 Are you being served?
Contents
MODULE 1 PEOPLE pages 4–33
Business Scenario 1 Mediaco
Review and Development 1–4
Business Scenario 2 Dua
Review and Development 5–8
Best Practice is a business English series designed for both pre-work and in-work
students. Its topic-based modules train students in the skills needed to communicate
in the professional and personal sides of modern business life.
MODULE 2 MARKETS pages 34–63
Presentations: Engagingyour audience 1
Presentations: Engagingyour audience 2
Interviewing
Feedback
India
Dress
Branding nations
Global marketing
Listening: Different ways of getting intonew marketsReading: Joint ventures in India
Reading: Zara: The future of fast fashion
Reading: Extending a brandListening: Consumers compare local andglobal brands
Reading: Product placement in filmsListening: An interview about reachingthe Hispanic market in the US
Grammar: Determiners andquantifiers
Grammar: The passive
Grammar: Makingcomparisons
Grammar: Makingpredictions
Business Inputs Language Work Communication Business across Cultures
Profiling your owncommunication style
Active listening
Influencing
Getting your message across
International leadership
Understanding the team
Motivation at work
Organisational cultures
Listening: An interview about leadershipstylesReading: Top Seven Leadership Mistakes
Listening: A conversation about problemswithin a teamReading: An article about a teambuildingsession
Listening: Attitudes towards independentworkingReading: Would you make a successfulfreelancer?
Listening: An interview about private andpublic sector servicesReading: A report on customer service inthe UK
Grammar: Modals
Expressions: Idioms
Grammar: Conditionals
Grammar: Relative clauses
Business Inputs Language Work Communication Business across Cultures
00654_02_prelims_002-003.qxd 31/7/07 13:02 Page 2
MODULE 3 MONEY pages 64–93
MODULE 4 WRIT ING RESOURCE pages 94–99
13 Developing people
14 Local partners
15 Getting away from it!
Advertisements, Emails
Business reports
Press releases
9 A thriving economy
10 Foreign investment
11 The bottom line
12 Escaping poverty
Business Scenario 3 Katabaro Hotel
Review and Development 9–12
Student B material pages 100–111
Audio script pages 112–125
Answer key pages 126–147
Communication pages 148–150
Business across Cultures pages 151–153
Grammar overview pages 154–165
Glossary pages 166–170
Leading meetings
Participating in meetings
Negotiations 1: Bargaining
Negotiations 2: Handlingconflict
China
Russia
Brazil
Africa
Reading: An article about the privatesector in ChinaListening: The growth of the Chineseeconomy
Reading: Foreign direct investmentListening: An interview with a country-riskanalysis specialist
Reading: Tips on how to beat a recessionListening: Talking about budgets
Reading: Factors associated with povertyListening: An interview aboutmicrofinance
Grammar: Cause and effect
Grammar: Referring andsequencing
Grammar: Prepositions
Grammar: Reported speech
Business Inputs Language Work Communication Business across Cultures
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