Best practice for online measuring
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Transcript of Best practice for online measuring
General Comments
What was the plan?
• Identify the core traits of the resorts• Distil a message around those core traits• Developed the message to a story• Identify content opportunities within that story• Formulate a content plan around resources, time
and goals• Create the content• Place and promote the content• Monitor• Close the loop
Content opportunities
•Videos
•Memes
•Competitions
• Infographics
Elements
Elements
Elements
Elements
Elements
Elements
Elements
Elements
Results
Statistical InsightsResults
ATKV Resorts
Results
Statistical InsightsResults
