3rd Copenhagen Supply Chain Management Summit 2011 - Nomination to Best MSc. in SCM Master Thesis 2011

Best MSc SCM Thesis

Introduction to the selection

process and the

nominations

Frederiksberg, DK

November 9th, 2011

Best MSc SCM

Thesis

Application oriented

Professiona-lism

Value adding for

SCM people

Innovative and risk taking

Global perspec-

tives

SCM powered by

X

11 November 2011 2

Best MSc SCM Thesis 2011 - Criteria relate in particular to application in practice and the ability to communicate

Practical relevance and consideration of benefits and costs/investments for practice.

Excellent communication of problems, case, models, results, etc.

Provides ideas, methods and inspiration to SCM people in their daily life.

New problems identified; new angles to known stuff; combines old stuff into new models and theories. Goes beyond mainstream SCM theory.

Reaches beyond a local phenomenon and has global reach.

The results from the thesis (X) will support companies to achieve increased competitiveness by leveraging their enhanced supply chain capabilities.

Title Author 1 Author 2 Supervisor Global Parts Supply Chain - Pricing of Standard Components at Tetra Pak Technical Service Katarzyna La Cour

Ewa Malgorzata Czapnik Juliana Hsuan Mikkola

Economical Optimal Lot Size Carsten Friis Dam Petter Rodø Michael Møller Mapping and identifying key characteristics of an agile supply chain - Analysis in how commercial service providers can contribute to supply chain efficiency in humanitarian aid logistics Gaute Berge Herbert Kotzab

Knowledge management in collaborative new product development

Ida Marie Habekost Sørensen Kim Sundtoft Hald

11 November 2011 3

And the nominated are…

3rd Copenhagen Supply Chain Management Summit 2011 - Nomination to Best MSc. in SCM Master Thesis 2011

“Global Parts Supply

Chain” - Pricing of Standard

Components at Tetra Pak

Technical Service

By Katarzyna La Cour and

Ewa Malgorzata Czapnik

Supervisor: Juliana Hsuan Mikkola Frederiksberg, DK

November 9th, 2011

Introduction

11 November 2011 2

• Global Parts Supply Chain

Unique Parts & Standard

Components

• Tetra Pak - Protects what's

good - packaging & processing

solutions

• Benchmark with two other

companies, B2B

• Market analysis

- three suppliers: Bosch

Rexroth, Sick, SKF

- on two EU markets: Poland

and Germany

Sorry…

• quotes directly from the

suppliers

• quotes for alternative products

with comparable specifications

• characteristics of HP supply

chain

• elements of Dell's pricing

model

Methodology and key findings

11 November 2011 3

• Representatives from

Central European Cluster

• GPSC Parts Pricing team –

Lund

Two different reactions to our key findings

11 November 2011 4

Netherlands

Belgium

Luxembourg

Germany

Poland

Switzerland

Austria

Hungary

Czech Rep.

Slovakia

Slovenia

Serbia

Macedonia

Montenegro

Albania

Croatia

Bosnia

Danube

Balkans

Netherlands

Belgium

Luxembourg

Germany

Poland

Switzerland

Austria

Hungary

Czech Rep.

Slovakia

Slovenia

Serbia

Macedonia

Montenegro

Albania

Croatia

Bosnia

Danube

Balkans

• Application oriented:

case study with a very specific objective and problem statement

based on a business environment

results were presented both to the representatives of the central Europe

cluster and TPTS

• Professionalism:

results presented in a clear, professional and straightforward way using

detailed visual effects

• Value adding for SCM people:

Positive feedback from the Central Europe cluster

all of the data gathered could be used directly in negotiations of the

contracts with suppliers

11 November 2011 5

Why our thesis should achieve the price for

best MSc. in SCM Master Thesis 2011

• Goes beyond mainstream SCM theory:

presenting supply chain from a little different perspective, working

“backwards”. We have looked at the price and determined what might cause

differences in the configuration of supply chain and suppliers relationships

• Global perspectives and exercise of enhanced supply chain

capabilities :

addressing the issues with EU competition law

introduces the concept of benchmarking as well as multiple supply chain

concepts from the leaders in the field

by conducting similar investigations, other companies can improve the

performance of their supply chain as well

11 November 2011 6

Why our thesis should achieve the price for

best MSc. in SCM Master Thesis 2011

3rd Copenhagen Supply Chain Management Summit 2011 - Nomination to Best MSc. in SCM Master Thesis 2011

“Mapping and

identifying key

characteristics of an

agile supply chain” - Analysis in how commercial

service providers can contribute

to supply chain efficiency in

humanitarian aid logistics ”

By Gaute Berge

Supervisor: Herbert Kotzab

Frederiksberg, DK

November 9th, 2011

• Purpose:

– A collaboration project between Wilh. Wilhelmsen Group, Everywhere

and BI Norwegian Business School called Contribute

– Intention of the thesis was to make a analysis of of the humanitarian aid

logistics (HAL) segment, where the aim was to address how commercial

service providers can provide value adding services to increase supply

chain performance

11 November 2011 2

Introduction

Thesis Summarized

• Inductive approach

• Analysis of the HAL segment

• Analysis of Wilh. Wilhelmsen’s business area

• Developing key characteristics

• Identifying how Wilh. Wilhelmsen can contribute to HAL by utilizing

their competitive advantage

• Challenges working in the HAL segment

– Humanitarian aid logistics: an agile environment

– High logistical cost and lack of resources

– Coordination issues, problems related to working in unfamiliar areas

and difficulties with immature IT systems

• How can Wilh. Wilhelmsen contribute?

– Extensive supply network at strategic regions worldwide

11 November 2011 4

Main conclusions

• Application Oriented

– Provides the reader with an overarching overview of the HAL segment

and the criteria's of what is needed to succeed

• Professionalism

– Wilh. Wilhelmsen used as a case study

– Key characteristics of HAL is matched towards Wilhelmsen’s business

area

• Value Adding

– Reference for companies that are seeking out information about

emergency relief and the criteria's the HAL segment demands

11 November 2011 5

Why the thesis should achieve the price for

best MSc. in SCM Master Thesis 2011

Why the thesis should achieve the price for

best MSc. in SCM Master Thesis 2011

• Innovative and risk taking

– Inductive approach to develop own conceptual framework

– Martin Christopher’s agile supply chain framework to illustrate the

match/mismatch of different segments

• Global Perspective

– Yes!

• Support for companies in achieving increased competitiveness by

leveraging their enhanced supply chain capabilities

– The thesis illustrates by using known theoretical frameworks how a

company can exploit their competitive advantage to penetrate the HAL

segment

3rd Copenhagen Supply Chain Management Summit 2011 - Nomination to Best MSc. in SCM Master Thesis 2011

“Knowledge

management in

collaborative new

product development” - Insights from three case studies

of early supplier involvement

By Ida Marie Habekost Sørensen

Supervisor: Kim Sundtoft Hald

Frederiksberg, DK

November 9th, 2011

11 November 2011 2

Introduction and Summary

• Background

– Innovation and new product development are knowledge intensive processes

– Knowledge is distributed along the supply chain in collaborative new product development

– Knowledge diffusion may potentially affect companies’ sustainable competitive advantage

• Research Question

How can knowledge management support supplier involvement in new product development and

what are the implications for the buying company’s sustained competitive advantage?

• Method (s)

– Literature review

– Multiple case study of three manufacturing companies in different industries with a declared

focus on innovation and new product development

• Framework

– Knowledge management as an intended strategy to support collaborative new product development

• Case studies

– Knowledge management functions at best as an emergent strategy to manage risk in collaborative new product development and at worst, collaborative new product development is not supported by any knowledge management initiatives with potentially negative implications for the the buying company’s sustained competitive advantage

• Common conclusion

– Gap between the theoretical potential and corporate reality

– Intended vs. emergent strategy

• Implications and perspectives

– Hands-on recommendations for companies to adopt a more strategic and proactive approach to knowledge sourcing

– Knowledge management is a relevant component in SCM to manage the extended enterprise

11 November 2011 3

Main conclusions

• Application oriented:

– Close collaboration with case companies

– Focus on implementation

• Professionalism:

– Own development of illustrations, models and frameworks

• Value adding for SCM people:

– Framework to organize internal collaboration

• Innovative and risk taking:

– Application of organizational theory to a supply chain problem

– Combines known areas of theory in a new framework

– Provoking recommendations ?

• Global perspectives:

– Relevance across industries

• SCM powered by X:

– Mutual benefits from knowledge exchange along the supply chain

11 November 2011 4

Why the thesis should achieve the price for

best MSc. in SCM Master Thesis 2011