Best Face Forward
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19-Oct-2014 -
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Business
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Transcript of Best Face Forward
Best Face Forward: Why Customer Experience is the New
Frontier of Competitive Advantage
John Nardone
Chairman & CEO of [x+1]
Marketing innovator, in creating brand
relevance for global companies.
Placed the first paid ads on the
Internet 16 years ago, establishing the
first online media pricing model, and first online media pricing model, and
launching some of the first websites
for consumer products.
About [x+1]
[x+1] delivers the power of relevant communications to the world’s
best companies
Optimizes prospect and customer interactions across multiple digital
channels.
Digital Marketing Hub
FedEx & [x+1]
Decision engine to deliver the right
marketing message to the right audience
segment at the right time.
Jeffrey F Rayport
An affiliated faculty member at
Harvard Business School
New information technologies and
their impacts on companies’ service
and marketing strategies.
Breakthrough service strategies for
network-based businesses.network-based businesses.
The New Competitive Advantage
t o u c ht o u c h
Different Interfaces
Customers control merchandise rankings
A people rich experience
The intelligent internet
Bringing human service to web interactions
The right mix of
customer interfaces
FedEx recognized many opportunities for www.fedex.com to
give visitors a more productive experience
Thank you
Q & A