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The Future ofWearables

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Nice to meet youChris Cunningham

Head of Mobile & Global Brand Partnerships

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The brandconsumerconnection

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And then therewas SEARCH

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Re-targeting

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The smartphone thatchangedeverything

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Location targeting

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App targeting

Source: eMarketer

US Mobile App Install Ad Spending,2013 - 2015

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2013 2014 2015

Mobile app install ad spending (billions) $0.77 $1.67 $3.00

% Change - 115.5% 80.0%

% Of total mobile ad spending 7.3% 8.7% 10.4%

Secondscreensyndrome

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Family timeisn't what ituse to be

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Second Screen Activities Conducted byUS TV Viewers, May 2014% of respondersCheck emails not related to the show 58%Do other activities not related to the show 53%Pass the time while commercials are on 52%Check my social media updates not related to the show 41%Research or look up something about the show 38%Interact on social media with friends about the show 24%Look up a product or service related to an ad you saw 22%Interact on social media with the show’s page or fan page 20%Use an app related to the show 13%Other 2%None 3%

Source: eMarketer

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The watch

Source: eMarketer

Wearable Device Shipments Worldwide , Smart* vs. Basic, 2014 - 2019millions of units� Basic � Smart*

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2014 2015 2016 2017 2018 2019

5244362720

74

63

50

38

26

126

107

86

65

46

194

15

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Brands need toleverage today's wearableenvironmentcorrectly

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Wearablechallenges

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x

Super Gym

You haven’t been to the gym for over two weeks!

Schedule asession now!

Don’t look foran excuse

Certainty adult diaper

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Brands need toleverage today's wearableenvironment

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SURFINGTHE WEB

USINGMOBILE APP

SURFINGMOBILE WEB

BROWSINGSOCIAL MEDIA

RE-ENGAGINGWITH AN APP

CUSTOMIZINGA NEW DEVICE

Engagement MomentsPeople Ads

HELLO :)

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What doesadvertisingreally mean?

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Personalized experiences

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What toconsider

Scale Involvment

Timing

UserExperience

Context

Dave FitcherFROM ORLANDO, UNITED STATES

TARGETING INSIGHTS

Uses an Android mobile deviec & PCTop app category: GamesHobbies: Sports/Travel

APPS INSTALLED ON DESKOP

APPS INSTALLED ON MOBILE

RECENT LOCATIONS

ORLANDO,USA

LOS ANGELES,USA

LONDON,UK

BARCELONA,SPAIN

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How topersonalizethe wearable

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x

You’re 250 yd awayfrom Zara.Just turn right onBroadway

Nike+

Wow, a 10 k run!

You must be starving. Re-energize atPureJuice.A free coupon is inyour inbox!

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Lack ofinteroperability

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Thank you