Best Business Email Ever Written - Katrina Esco - Ignite Houston 2012 Presentation
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Transcript of Best Business Email Ever Written - Katrina Esco - Ignite Houston 2012 Presentation
The Best Business Email Ever WrittenA life-changing presentation
by Katrina Esco
Katrina [email protected]: @KatrinaME
Ray TomlinsonSexy Beast, Inventor of email
"The first e-mail is completely forgettable, and, therefore, forgotten.”
– Tomlinson to NPR, Nov. 2009
Katrina [email protected]: @KatrinaME
1. Explore why email sucks
2. Demystify how good emails get you what you need
3. Review anatomy of The Best Business Email Ever Written
The Plan
Katrina [email protected]: @KatrinaME
Katrina [email protected]: @KatrinaME
From: Mark <[email protected]>Sent at 11:24 AM (GMT)To: Jim <[email protected]>Subject: MeetingImportance: !
Hi, Jim,
I just wanted to remind you about the meeting we have scheduled next week. Do let me know if you have any questions!
Best wishes,Mark
No help from the sender
The Score
SENTENCES
QUESTIONS
WANNA ASK, MARK?
SITUATION (STATUS= JANKY)
TOTAL LOSS (IN MINUTES)
Katrina [email protected]: @KatrinaME
Mark =
Katrina [email protected]: @KatrinaME
Katrina [email protected]: @KatrinaME
How do good emails get you what you need?
“I have always believed that writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes…”
-Phil DusenberryAdvertising Hall of Fame Inductee, 2002
Katrina [email protected]: @KatrinaME
Katrina [email protected]: @KatrinaME
From: GrandmaSent: Wednesday, January 19, 2011 8:42 AMTo: Mary, Kim, Dianna, Cherry, Terry, Trina, Ashley, Ray, Becky, HOUSTON, EARTH, JUPITERSubject: FW: Visit to the clinic – AMAZING!
ACTUAL Chain letter from Grandma.
Anatomy of the Best Business Email Ever Written
Katrina [email protected]: @KatrinaME
Katrina [email protected]: @KatrinaME
From: Rodney <[email protected]>Sent at 11:24 AM (GMT)To: Whole Office <[email protected]>
Subject: No coffee in the office this morning
Hi, Jim,
I just wanted to remind you about the meeting we have scheduled next week. Do let me know if you have any questions!
Best wishes,Mark
Subject: It’s a spoiler --- not a teaser.
Katrina [email protected]: @KatrinaME
From: Rodney <[email protected]>Sent at 11:24 AM (GMT)To: Whole Office <[email protected]>Subject: No coffee in the office this morning
Yesterday we sent out security updates. Since they’ve gone ignored, I’ve confiscated the coffee pots. There is no coffee this morning.
Please follow the steps below to complete your safety updates. Look at the coworker next to you. Chances are, they’ve completed theirs and suspect this is entirely your fault. I will confirm their suspicion with a list. They will hate you.
Please complete the updates in 20 minutes and reply to this email with a screen shot of the completed notification.
Thanks!Rodney, VP of Network Security(555) 867-5309
Katrina [email protected]: @KatrinaME
Intro: Be brief. Be direct. State your intentions.
From: Rodney <[email protected]>Sent at 11:24 AM (GMT)To: Whole Office <[email protected]>Subject: No coffee in the office this morning
Yesterday we sent out security updates. Since they’ve gone ignored, I’ve confiscated the coffee pots. There is no coffee this morning.
Please follow the steps below to complete your safety updates. Look at the coworker next to you. Chances are, they’ve completed theirs and suspect this is entirely your fault. I will confirm their suspicion with a list. They will hate you.
Thanks!Rodney, VP of Network Security(555) 867-5309
Body: Explain the next steps.
Katrina [email protected]: @KatrinaME
From: Rodney <[email protected]>Sent at 11:24 AM (GMT)To: Whole Office <[email protected]>Subject: No coffee in the office this morning
Yesterday we sent out security updates. Since they’ve gone ignored, I’ve confiscated the coffee pots. There is no coffee this morning.
Please follow the steps below to complete your safety updates. Look at the coworker next to you. Chances are, they’ve completed theirs and suspect this is entirely your fault. I will confirm their suspicion with a list. They will hate you.
Reply to this email within 20 minutes with a screen shot of the completed notification, and the coffee pots will be returned.
Thanks!Rodney, VP of Network SecurityPH (555) 867-5309“If I wasn’t rappin baby I would be ridin’ Mercedes!” – Pimp C
Close it: Put your contact info.
Katrina [email protected]: @KatrinaME
From: Rodney <[email protected]>Sent at 11:24 AM (GMT)To: Whole Office <[email protected]>Subject: No coffee in the office this morning
Yesterday we sent out security updates. Since they’ve gone ignored, I’ve confiscated the coffee pots. There is no coffee this morning.
Please follow the steps below to complete your safety updates. Look at the coworker next to you. Chances are, they’ve completed theirs and suspect this is entirely your fault. I will confirm their suspicion with a list. They will hate you.
Reply to this email within 20 minutes with a screen shot of the completed notification, and the coffee pots will be returned.
Thanks!Rodney, VP of Network SecurityPH (555) 867-5309“If I wasn’t rappin baby I would be ridin’ Mercedes!” – Pimp CUplifting quote? (._.) Optional.
The Signature: Phone number. Please.
Katrina [email protected]: @KatrinaME
Here comes the big finish…
Katrina [email protected]: @KatrinaME
Katrina [email protected]: @KatrinaME
We will change lives.