Effective Brochure Distribution

• You’ve successfully completed your brochure. Now what?

• In order to consider where to hand them out, you must know where your potential client spends their time– Place– Method– Appearance– Staff

Effective Brochure Distribution

Place– Consider where your potential

clients frequent• Grocery stores• Bookshop• Coffeehouse• Golf course

– Know the day and time it is most trafficked• Highest probability of face-to-face interaction• More eyeballs to gain general brand

awareness

Effective Brochure Distribution

Alan Cleaver

Method– People will read a brochure if they

connect it with a person– Try to stop as many people as

possible to greet them– Try to avoid drop-off locations• Waiting rooms• Parked cards• Front of stores

Effective Brochure Distribution

Echo2k

Appearance– Make sure you look your best– Wear something that stands

out • Think bright, vivid colors

– Wear something that is reflective of your brand – with a twist• Special imagery• Custom tailored shirt• Wearing a unique hat

Effective Brochure Distribution

NikeHQ

Staff– Consider recruiting friends and families– Paid employees that would be willing to work

weekends– Post an ad on Craigslist

Effective Brochure Distribution

The End.

For more information, please visit us at:http://www.1800postcards.com

info@1800postcards.com

Effective Brochure Distribution