BEST BAKERS Original Presentation 113

8/8/2019 BEST BAKERS Original Presentation 113

1/32

MARKETINGIN

RETAILING

AN ONE DAY STUDY ON ASMALL RETAIL SHOP

BESTBAKERS


2/32

TEAM

JOYCE S R

BABU M A

ANIL KUMAR N G


3/32

RETAILINGRetailing consists of the sale of goods or

merchandise from a fixed location, such as

a department store or kiosk, or by post, in

small or individual lots for direct

consumption by the purchaser.


4/32

Retailing

Worlds largest private industry

US$ 6.6 trillion sales annually

Indian retailing

Largest employer after agriculture - 8%* ofpopulation

Highest outlet density in world

Around 12 mn outlets

Still evolving as an industry

Long way to go

Retailing: An overview


5/32

Most attractive retail market !

Indias retail market has grown by 10% on average for past 5 years

steadily rising to top position in GRDI

Source:

AT Kearney

Global Retail

DevelopmentIndex (GRDI)


6/32

Organized retail is still in its

infancy !

With just 2 % organized retail

.India is a big opportunity

Source:

JM Morgan Stanley


7/32

Largest retail segment


8/32

Food is the largest segment in Retail !

At 77 % Food & Grocery is the

largest segment in Retail sales

Source: Ernst & Young

Source: KPMG


9/32

BEST BAKERS


10/32

Best bakers

Adoor

Kulangara

Manarkadu

Puthuppally

Pambady

Kulangara

Manarkadu

Puthuppally

Pambady

Having five retail outlets and four kitchens


11/32

At first glance

A glassy shop with the name written in bold

white letters on dark red background

BESTBAKERS


12/32


13/32

Having a long hall and on the both sides are

filled and decorated with edibles and food

items and other products.

Main seating place is at the end of the hall.


14/32

Brands & HousesAPPY

BOOST

NESTLE

HORLICKS

CORNETTEBOURNVITTA

JIVE

PEPSI

MANGO

FRUTY

COMPLANLION DATES


15/32

VIVA

MALTOVA

PARLE-G

BABYVITA

LACTOGEN

MILKMAIDCADBURY

COCACOLA

ELITE

KITKAT

ELITE

GEMS

MILKA

MAGGI

BRITANNIA

TIGERPEPSI

MUNCH

50-50CRACKJACK


16/32

HOME BRANDS

FRESH

BEST BAKERS


17/32

AVERAGE SALES OF NOT LESS THAN

Rs. 50000 SALES PER DAY

About 700 walk-in.


18/32

SALESMEN 8 CHARMING PERSONS RANGING

AGE IN BETWEEN 17 & 30.

No systematic training is provided.


19/32

swot Location

Layout

Brand name experience

Shop space

Lack of kitchen

Denies competition

Less competition

Nearness of school& college

Brand loyalty


20/32

PROMOTION NO MIXING OF HOME PRODUCTS

AND BRANDED PRODUCTS

ADVERTISEMENT ACTIVITIES ARE

TARGET ORIENTED TOWARDS

SCHOOL AND COLLEGE STUDENTS

GREATER LAYOUT TO GRABATTENTION


21/32


22/32

His highness super Shoppe

Thripunithura.


23/32

location

First owner is residing near the shop


24/32

Customer promotion


25/32

Discount

2% discount for regular customers by themeans of a plastic card along with a number

code.


26/32

Home delivery

For purchase above 500 and around 5 km


27/32

Car parking facility & godown

YES


28/32

Brands & promotion


29/32

Big brands

Separate section for Hindustan lever


30/32

Direct executives from thecompany

For new products HLL appoints directexecutives for two weeks


31/32

Anti theft

Closed circuit TVSecurity guard


32/32

THANK YOU

BEST BAKERS Original Presentation 113

Documents

Transcript of BEST BAKERS Original Presentation 113