Bessie B. Moore Center for Economic Education. Firm’s Name Address Owner’s Name(s) Date ...

SOCIAL ENTREPRENEURSHIP BUSINESS PLAN

Bessie B. Moore Center for Economic Education

COVER PAGE

Firm’s Name Address Owner’s Name(s) Date

Does the name reflect the product or service you provide? It will be a part of your brand.


EXECUTIVE SUMMARY

Most important section It is written last. It is your idea in a nutshell. Includes:

Company Name Name(s) of Owner(s) Summarize the societal need for the good or

service your are providing. Use of statistics can be powerful!

The ‘need’ should get the reader’s attention. Include objective of your enterprise (ex. To feed

the hungry.) ‘Speak’ as if you are certain of the outcome!


RATIONALE FOR SOCIAL ENDEAVOR

Describe ‘WHY’ you are starting this business. How will it make a difference and for whom? Statistics are powerful as are personal

testimonies that evoke emotions. You might draw ideas from history. Use photos if available. This is a critical piece to selling your idea! You may use several slides to convince us. History of Iraq or the region could be helpful.


COMPANY OVERVIEW

Briefly summarize why you are starting your business?

What goods or services will you offer? Who will benefit? Why will you be successful? Describe personal talents and abilities

you bring to the business. Include location and hours of operation.


PRODUCTS AND SERVICES

Describe the products your business will offer. Ex. We will provide health care from a mobile vehicle

that can be taken to the rural areas. Along with medical services we will provide health education.

Explain what is unique about them. How will they help people?

Describe any competitors and include how your company will differ.

Include your product price list. Ex. Modular homes will be available for $2000 plus 100

hours of volunteer service.


MARKET OVERVIEW

Describe the opportunity to make a difference.

Describe what you will do. Target Market:

Who will benefit from the goods or services you provide?

Include age, gender, income level, size of population, size of region served, etc.

Are there other service providers? Bessie B. Moore Center for Economic Education

MARKETING STRATEGY

How do you inform prospective customers about your business?

How do you educate possible funders or volunteers?

What type of media or advertising tools will you use?

Will the tools you use reach the customers you target?


MANAGEMENT SUMMARY

Who are the founders of the business (also known as the leadership team)?

What are their skills and experiences? What additional human resources are

needed? Are they paid employees? What skills do they need? How many are needed?

Are you utilizing volunteers? What skills do they need?


RESOURCES

What resources are needed for your company other than workers already described? Include a thorough list and any approximate costs.

Can you use second hand items? How can you keep costs low so that you

can provide services for more people? Is your proposal self-funding – a sustainable

plan? Will you need a constant influx of cash?


FUNDING

How will you fund your business venture?

If it is not self-sustaining, how will you keep it going?

Do you have a funding model? Describe your plan for getting the

necessary funds?


SUMMARY

Restate your business objectives and how you will fulfill the societal need.

Make it a powerful statement that will be remembered.

SUPPORTING INFORMATION

Include any tables or information that supports your business idea. Could be house plan, photo of mobile

hospital, how to grow date trees, etc. Tables and graphs. News articles. Any thing that shows you have researched

and studied your idea.


BUSINESS PLAN TIPS

Make your presentation neat and professional.

Include all components. Proofread and correct spelling and

grammar. Regardless of how good your idea, you

must successfully market or sell your idea to funders and supporters.

Utilize experts to help you develop your idea.

CREDITS

This business plan is the property of the Bessie B. Moore Center for Economic Education.

Permission has been granted solely for use in the 2011 Iraqi Young Leaders Exchange Program on Social Entrepreneurship under Bessie Moore Center guidance.


Bessie B. Moore Center for Economic Education. Firm’s Name Address Owner’s Name(s) Date ...

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