October / 2019

Bertelsmann BrazilBertelsmann Brazil Investments – BBI

1 Bertelsmann Brasil · Confidential

Bertelsmann SE & Co. KGaA

First-class media content, services and education offerings

Market-leading positions in the core businesses of TV, books, magazines,

music, services, print and education

International focus

A globally operating company with more than 125.000 employees in some

50 countries

2 Bertelsmann Brasil · Confidential

Bertelsmann at a Glance

€17.7 billionGroup revenues

€2.6 billionOperating EBITDA

€1.1 billionGroup profit

125.931Employees

GüterslohHeadquarters

Brazil – Presence of five of the eight divisions

3 Bertelsmann Brasil · Confidential

Bertelsmann Brazil –Investments in education

Provide training for companies

Building a higher education institution

focused on health

Finding technologies that empower

new learning experiences

Higher Education

Corporate Training / e-

Learning

Educational

Technologies

4 Bertelsmann Brasil · Confidential

Evolution

Communication

300 years ago

Communication

today

5 Bertelsmann Brasil · Confidential

Evolution

Medicine

today

Medicine

600 years ago

6 Bertelsmann Brasil · Confidential

Evolution

Education

today

Education

150 years ago

7 Bertelsmann Brasil · Confidential

Characteristics of the future of education

Flexibility

Reduced costs

Develop new skills

Include technology in learning

Attend classes as often as you like

8 Bertelsmann Brasil · Confidential

Our companies & cases

Leader in Corporate training in Brazil Health education company enabled by technology,

focused on Medical residency prep courses

Innovation process Edutainment

9 Bertelsmann Brasil · Confidential

Afferolab Proposal

10 Bertelsmann Brasil · Confidential

Unboxlab –Internal Lab to Accelerate Innovation

DIGITAL

DATA DRIVENDiscovery

Analyze

Empathic

Co-creation

Prototyping

Test HypothesisINNOVATION

Problem Market FitSolution

11 Bertelsmann Brasil · Confidential

How is a new classroom at Afferolab?

Inverted classroomLaboratory & Collaboration

Monitoring and

exchange

Inverted Class –

Preparation

Through a platform the

participant accesses

content in different formats

(Podcasts, Videos, Articles,

Infographics)

Active Learning –

Application

Supported by technology

and an expert, the group

exchanges experiences,

studies cases and tests

theories

Practice and Learn –

Transfer

The participant should

practice with and collect

evidence to share with the

group

12 Bertelsmann Brasil · Confidential

Nextpedia –Student at the center of the class

Amazon Echo DotPart of the logistics team, the

voice assistant supports classroom activities

Afferolab_feed

HR-employee dialogue, accelerating

communication, research and

performance

Afferolab_castOn-demand learning with

performance-supporting playlists that bring transformative insights

13 Bertelsmann Brasil · Confidential

Medcel Proposal

EDUCATION ENTERTAINMENT EDUTAINMENT

The first medical EDUTAINMENT proposal in the world!

14 Bertelsmann Brasil · Confidential

Medcel Proposal

15 Bertelsmann Brasil · Confidential

Medcel Prataform

16 Bertelsmann Brasil · Confidential

Medcel PillarsIn

no

va

tio

n

Co

nve

nie

nce

Cu

sto

miz

ati

on

• More than 7000 hours of content

• More than 70,000 students benefited

• 15 000 issues available for simulated tests

• 99% approval

Bertelsmann BrazilBertelsmann Brazil Investments – BBI

Daulins Emilio

Managing Director Bertelsmann Brazil Investments

Head of Corporate Center Bertelsmann Brasil

daulins.emilio@bertelsmann.com