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berlin.de - Four Years Experience
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Transcript of berlin.de - Four Years Experience
© Horst Ulrich, 13. November 2002
www.berlin.de - Four Years Experience
Horst UlrichDer Regierende Bürgermeister von Berlin- Senatskanzlei -Landesredaktion “berlin.de”Berliner Rathaus
10173 Berlin
Tel +49-30-9026 2540; Fax +49-30-9026 2285eMail: [email protected]
Horst UlrichDer Regierende Bürgermeister von Berlin- Senatskanzlei -Landesredaktion “berlin.de”Berliner Rathaus
10173 Berlin
Tel +49-30-9026 2540; Fax +49-30-9026 2285eMail: [email protected]
Barcelona, March 21th 2003
© Horst Ulrich, 13. November 2002
High Usage: High Usage:
Comprehensive Offer: Comprehensive Offer:
“berlin.de” in Figures“berlin.de” in Figures
- more than 90.000 pages- ca. 130 web-sites of administration
- ca. 15 Mio. pageviews per month- ca. 3 Mio. visitors
© Horst Ulrich, 13. November 2002
eGovernment – Main ObstacleseGovernment – Main Obstacles
- Insufficient knowledge of the new possibilities
- Inadequate expertise
- Fear of too excessiv demands
- High organizational and financial requirements at the beginning
- Insufficient knowledge of the new possibilities
- Inadequate expertise
- Fear of too excessiv demands
- High organizational and financial requirements at the beginning
© Horst Ulrich, 13. November 2002
Quid pro Quo ArrangementQuid pro Quo Arrangement
Private Operator:
establishment and operation of the entire platform
supplementing of the content
free basic Web pages
content-management tool
digital signature and e-payment
marketing and distribution
Private Operator:
establishment and operation of the entire platform
supplementing of the content
free basic Web pages
content-management tool
digital signature and e-payment
marketing and distribution
Land Berlin:
• Domain „berlin.de“
• official legimitation
• Land‘s content
• Interface to intranet
• Land‘s infrastructur
Land Berlin:
• Domain „berlin.de“
• official legimitation
• Land‘s content
• Interface to intranet
• Land‘s infrastructur
© Horst Ulrich, 13. November 2002
Problems Land ...Problems Land ...
• decentralization of IT-responsibilty
• favouring own web sites outside the “berlin.de” platform
• inadequate staffing levels and qualification
• restrictive view of security
• lack of interest and motivation on working level
• missing attention on the level of the political leadership
• much too optimistic business plans
• decline of the internetmarket
• obligation to supply a complete portal
• restriction of commercial activities by operating contract
• competition with the other Berlin portals
• lack of profitability
Problems Operator ...Problems Operator ...
Problems ...
© Horst Ulrich, 13. November 2002
Folie: egs - vertraulich, nur zur persönlichen Kenntnisnahme
Transaction-Oriented Business ModelTransaction-Oriented Business ModelE
xam
ple
Reg
istr
atio
n R
eco
rds
Exa
mpl
e R
egis
tra
tion
Rec
ord
s
© Horst Ulrich, 13. November 2002
What Can be Saved ...What Can be Saved ...
Folie: egs - vertraulich, nur zur persönlichen Kenntnisnahme