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PERSONNEL

Patti Paul, Publisher

Denice Schaeffer, Advertising Mgr.

Denise Diehl,Office Manager

MAIN OFFICE

124 N. Chestnut St. Boyertown, Pa 19512Phone (610) 367-6041 or (610) 689-9558

Fax (610) 369-0233Email adstaff@berksmontnews.com

HAMBURG OFFICE

302 State St. Hamburg, Pa 19526

Phone (610) 562-7515 or (610) 683-7343Fax (610) 562-4644

Email hitemads@berksmontnews.com

REPRESENTATIVES

Mid-Atlantic Newspaper Services, Inc.3899 N. Front St.

Harrisburg, Pa 17110Phone (717) 703-3030

Retail rates are not commissionable and do not earn cash discounts.All bills for advertising are due and payable upon receipt and are considered past dueafter 25 days. Transient classified bills are due upon receipt.Advertising charges not paid within 25 days of receipt of statement are subject to alate payment charge of 1.5% per month.

Berks-Mont Newspapers reserves the right to edit, revise or reject any advertising. No liability shall attach to the Publisher of Berks-Mont Newspapers for interruptpublication or limitation of size and/or number of pages printed due to a shortage of material, failure of transportation, flood, fire, riots, strikes, acts of God,or other

es beyond its control.Berks-Mont Newspapers does not guarantee any given level of circulation or readership for an advertisement.The advertiser assumes liability for all content (including text representation and illustrations) of advertisements published and also assumes responsibility for any claiming therefrom made against Berks-Mont Newspapers, including costs associated with defending against such a claim.The Publisher reserves the right to change advertising rates upon thirty (30) days written notice.No brokered space accepted.Advertising that might be mistaken by a reader as news, feature or other non-advertising materials must clearly be marked advertisement.All positions are at the option of Berks-Mont Newspapers,unless purchased. In no event will adjustments, reinstatements or refunds be made because of the position section in which an advertisement has been published. Berks-Mont Newspapers will seek to comply with position requests and other stipulations that appear on insorders, but cannot guarantee that they will be followed. Misclassification of classified ads is not permitted.Except where specifically noted in the rate card, the Publisher neither sells nor guarantees position. Every effort will be made to accommodate reasonable position reqFailure to meet position requests will not constitute cause for adjustment, refund or rerun.Berks-Mont Newspapers shall be under no liability for its failure for any cause to insert an advertisement.Advertiser hereby warrants and represents that the advertisement is neither false nor defamatory. Advertiser agrees to indemnify and hold harmless the publisher froagainst any cost or expense, including legal fees and court costs, which are incurred as a result of or in connection with any claim or action brought against the puwhich arises out of any alleged false or defamatory matter.

COMMISSIONS AND TERMS OF PAYMENT

GENERAL RATE POLICY

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b.c.

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The Boyertown Area Times, The Southern Berks News, The Hamburg Area Item, The Kutztown Area Patriot, The Community ConnecJournal Register Company Publications are published weekly by

CONTRACT AND COPY REGULATIONS

Berks-Mont Newspapers will exercise due care to prevent omissions and mistakes; but, its total liability for any published error shall not exceed the space in which the occurred.Credit, when allowed,will apply to the first insertion only.Advertisers should check the paper for the accuracy of their advertising. Berks-Mont Newspapers wbe responsible for more than one incorrect insertion.Please call to inform of any errors.There will be no adjustments made for ads published in reverse type or with scoverlays. Set ads not run in Berks-Mont Newspapers will be billed at the rate of $5.00/column inch.Ads killed after deadline will be billed at the rate of $5.00/column incCancellations of changes cannot be guaranteed in classified advertising between the time the ad is ordered and the initial publication. Berks-Mont Newspapers does not any liability for the return of printing material in connection with advertising unless specific written request is received to hold such material subject to order for a perioexceeding thirty (30) days. Claims for errors must be made within thirty (30) days following publication date. Berks-Mont Newspapers reserves the right to rebill advertthe appropriate rate for failure to meet contract requirements.A signed contract is required to earn a frequency discount. Upgrades are the responsibility of the adverti

Display Advertising Deadlines

The Hamburg Area Item Noon Friday

The Southern Berks News 1 p.m. FridayThe Boyertown Area Times 9 a.m. Monday

The Kutztown Area Patriot 3 p.m. Monday

The Community Connection 10 a.m.Tuesday

Large ads with difficult composition, deadline is 5p.m. the previous Thursday. For issues in weeks withholidays,move deadlines ahead one working day.

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Get Acquainted Special

Get Acquainted Special for new advertisers with afirst-time insertion at local rate Get 25% dis-count off the local rate on ads picked-up (repeat-ed) and run the next three consecutive weeks.Toreceive the discount, the advertiser must requestit at the time of the first insertion.

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Advertising Rates

Non-profit agency rate is a 10% discount.

Rates Effective: January 1, 2009

National

The BoyertownArea Times

The SouthernBerks News

The HamburgArea Item

$16.22

$12.12

$12.12

15%

13 x

$11.63

$8.65

$8.65

25%

26 x

$10.26

$7.63

$7.63

The KutztownArea Patriot

$12.12 $8.65 $7.63

The CommunityConnection

$18.93 $13.47 $11.89

40%

52 x

$8.21

$6.10

$6.10

$6.10

$9.51

Local

$13.69

$10.17

$10.17

$10.17

$15.85

5 PaperCombo Buy $72.31* $48.04* $40.83* $36.03* $28.82*

CPMUp to 7 tab-size pages...........................................$57.008 to 20 tab-size pages............................................$61.0021 to 36 tab-size pages..........................................$68.00Over 36 tab-size pages..........................................$86.00

For less than full run circulation, add a $35.00 handling charge.PLEASE NOTE: If folding of preprint piece is required, a foldingcharge of $27.00 per M will be included in billing.(Contact ourcirculation department for size specifics).

Preprint Rates

Print/Insertion Packages availableWe can provide an attractive insertion piece, including designingand typesetting. PLEASE CALL FOR SPECIFIC DETAILS!

Mechanical Requirements

Bundled in turns of 50 or 100. Folded size not more than 12x10 orless than 5x7 unless specifically approved. Inserts must be packed

on skids. Deck size 36"x45, min. runner under clearance 4 1/2, dis-tance between runner 15. Deliver inserts to Journal Register Offset,390 Eagleview Blvd., Exton, PA 19341, 610-280-2295. Delivery hours7a.m.-3p.m. Monday through Friday.

Retail Rates

Color Rates

ROP$4.00/inch Classified$3.00/inch 2 paper buy

3 to 5 papers

15%

20%

Retail Combination Discounts

Classified Display RatesOley Valley Sentinel Rates

Display

Recruitment

Real Estate

Auto

10%

13 x

15%

26 x

25%

52 xLocal

$13.26

$17.78

$13.26

$10.60

$11.93

$16.00

$11.93

$9.54

$11.27

$15.11

$11.27

$9.01

$9.95

$13.34

$9.95

$7.95

*rate includes 20% discount

Per column inch

Note:Ads will be billed to the nearest quarter inch depth.

Quarterly tabloid- sized publicationdistributed to residents throughout

the Oley School District.

Ad Rate: $14.75 per column inch

color additional $4.00 per column inchMinimum ad size is 4 column inches.