Berkeley Youth Alternatives: Team Nutrition and Media

Advocacy

Keisha Tyler, MPH

Vanessa Perez

Dominika Anderson

Background

• BYA has been serving young people and their families since 1971

• Began as a safe haven for both homeless teenagers and youth in crisis

Team Nutrition Mission

To develop an effective, empowering, and fun educational program that improves community food security and encourages children and their families to engage in fitness activities as well as eat and prepare healthy food through a variety of hands-on experiences.

Background

• Youth Led Nutrition Lessons

• Taste Tests

• Outreach

Media What?

• Media Advocacy is used to promote an organization’s objectives or goals.

• Media includes television, newspapers, magazines, radio, internet or anything that spreads information.

Developing the Plan

• Why do we want to use the media?

• How can it benefit us?

• What would be our message?

• What media would we use?

• Who is our target audience?

Media Advocacy and Team Nutrition

• Spread the Nutrition Message

• Let the Community Know About Team Nutrition

• More than “5 a Day”

• Youth Teaching Youth

• Take the Message Home

Team Nutrition Media Advocacy

• Berkeley Daily Planet

• Youth Radio

• WB 20

• Internet

Public Service Announcement

Demystify the meaning of 5 of Day for kids, 5-12 years

Public Service Announcement

Hey Kids!

Do you know an easy way to stay healthy? It only takes 1,2,3! servings of veggies and 4, 5! servings of fruit!

3 veggies + 2 fruits= 5 a Day, everyday! The cool, smart and healthy way!