Capacity

Sec Hr Days Weeks UtilizationBuy 75 24 5 50 0.8 48 90% 5 259200In House 70 24 5 50 0.857 51.4286 95% 5 293143

Per Min

Per Hour

# of Units Per Cycl

Per M/c Production

Total Capacity8 10,368,000 45.21%4 5,862,857 4687500 79.95%

# of Machines

Current Required

Capacity Utilization

Revenue of Cartridge

# of Veterinary 30,000 Current Market Share ( # of Analyzer) 7,500 Required Cartige Annually @ 2.5 per Day 4,687,500 Cost @$ 2.39 11,203,125 Selling Price @ $ 9.25 103,628,906 Gross Profit ($) 92,425,781

Demand of Cartridge

Years 2010 2011 20120.085 Growth Rate @ 8.5% (Units ) 5,085,937 5,518,241 5,987,291

2013 2014 2015 6,496,210 7,048,387 7,647,499

Cartridge BusinessOptions Inhouse

Financial

Profit Margins HighROI MediumContinous Revenue YesFinancial Risk HighOverall Good

Supply Chain

Impact on Component Supplier Signal NegativeDistribution Network / Sales Force Need to CreateCatridge Supplier Support Not PositiveResign Supplier Network Need to CreateSupply Chain Risk Not AddressesedOverall NegativeCore Competency / Focus Not AvailableCore Problem of Resign Supply Not SolvedSunk Cost ( Retreat from Decision Cost) HighCompetitors Reaction HighManagerial Risk IncreasedOverall No

Final Recommendation No

Managerial / Strategic

Product Comparision

Buy Status Quo CartridgeHigh No Implecations Demand HighMedium No Implecations Product Type FunctionalYes No Distribution Network StrongHigh No Core Competency Not AvailableGood No Implecations Focus ManufacturingSKU's HighNegative No EffectAvalaible Not RequiredNegative AvailableAvalaible Not RequiredNot Addressesed Not AddressedOk PositiveAcquired Focused on InnovationNot Solved Not SolvedMedium NoMedium NoReduced No RiskMay Be Yes

May be Recommended

AnalyzerLowInnovativeOkAvailableR&DLow