Bergen Health & Life: 2012 Media Kit

2012

b e rge n | Mid d le s e x | Mo nMo u th | Mor r i s & e s s e x | We stc he ste r

T h e G o o d L i v i n G M a G a z i n e s

W a i n s c o t M e d i a . c o M

b e rge n Mid d le s e x Mo nMo u th Mor r i s & e s s e x We stc he ste rw a i n s c o t m e d i a . c o m

SUBJeCT TO CHaNGe | UPdaTed 10/11

2012

editorial overview

Welcometo the new H e a lt H & l i f e ! Last year we revamped our look, adopting a modern and clean design that showcases gorgeous photography, and we refocused our content, putting an emphasis on supporting local businesses and the surrounding communities. We also expanded our health coverage to include a strong focus on well-being and an appreciation for all things green, and the response to these changes—from both readers and advertisers—has been outstanding.

Wainscot media’s H e a lt H & l i f e magazines, with our commitment to bringing readers everything they need to live a meaningful life, attracts the very audience so many advertisers are looking to reach: affluent, educated consumers who find personal enrichment through their local connections.

We are the “Good Living magazine,” and Health & Life, along with our website, social media components and events, brings the best of New Jersey and Westchester to our readers.

jennifer vreeland , editor in [email protected]

�LINDA�ROTHSCHILD��PUBLISHER��201.571.2251��[email protected]

EDITORIAL CALENDARPUBLISHING DATES SPECIAL ADVERTISING SECTION DETAILS

B E R G E N H E A LT H A N D L I F E . C O M

SUBJECT TO CHANGE | UPDATED 10/11 | 1�OF�4

2012

ISSUE EDITORIAL� �HIGHLIGHTS

SPECIAL�ADVERTISING�SECTIONS

SECTION�DESCRIPTION/�ADVERTISER�FOCUS

FEBRUARY�

SP�SEC�CLOSE:

12/06/2011

AD�CLOSE:

12/20/2011

MATERIALS:

12/22/2011

MAILED:�

01/18/2012

SET YOUR WELLNESS GOALS FOR THE NEW YEARIt’s a new year and a new you! Our experts offer guidance and tips to take control of your health, body, mind and spirit.

ANNUAL ULTIMATE SPA GUIDE Rejuvenate, revive and restore with Bergen’s Best Spas as selected by our editors in our second annual “Ultimate Spa Guide.”

MOTHER & DAUGHTER MAKEOVER CHALLENGE The 2011 winners reveal their new look! HEALTH�FOCUS: The latest information about prevention and treatment for those battling eating disorders.

AT�HOME: How healthy is your bedroom?

CALL�FOR�ENTRIES:� �The Green Housewives of Bergen County.Nominate the most earth-minded local woman you know.

Grill & ChillOur second annual grilled food recipe contest and live cook-off challenge

Bergen�Eats

Breathe�Deep

Ask�Your�Doctor

Mother�&�Daughter�Makeover

Enhanced listings and formatted ads in restaurant section.

Dedicated to mind, body and soul: yoga and Pilates studios, gyms and holistic stores.

Q & A with Bergen’s leading doctors, dentists and healthcare practitioners. FF section.

FF section highlighting the sponsors of this program.





2012




MARCH

SP�SEC�CLOSE:

01/06/2012

AD�CLOSE:

01/23/2012

MATERIALS:

01/25/2012

MAILED:�

02/21/2012

SHOP LOCAL BERGEN Discover the best resources for everything from fashion to stationery right in your own backyard with our second annual Shop Local Bergen Guide.

HEALTH�FOCUS: Not getting enough sleep? Find out why with advice and solutions on this crucial health risk from doctors and other healthcare practitioners.

Expert advice on living with diabetes, including treatment options, plus prevention tips.

AT�HOME: A garden preview from expert local landscapers offering insight into creating a backyard oasis.

CALL�FOR�ENTRIES: Grill & Chill: Our second annual grilled food recipe contest and live cook-off challenge

Picture of Health: Our second annual contest with a health twist—nominate your fellow Bergenite who exudes the beauty of balance: a health mind, body and spirit.

Bergen�Eats

Education�Planner

Meet�the�Experts

Financial�Health��&�Wellness


Showcase of Bergen’s leading schools, camps, colleges and continuing-educational programs. Display advertising with complimentary advertorial.

Guide to the best physicians and dentists in Bergen County. FF section.

Promoting fiscal “fitness” and preparation for the upcoming year. Perfect for financial advisors, banks, mortgage companies and insurance agents.

APRIL/MAY

SP�SEC�CLOSE:

02/08/2012

AD�CLOSE:

02/22/2012

MATERIALS:

02/27/2012

MAILED:�

03/19/2012

HOME & GARDEN ISSUEInspirational interior and exterior design and must-have home accessories.

THE�GREEN�HOUSEWIVES�OF�BERGEN�COUNTY:�What they’re doing that makes a difference

HEALTH�FOCUS: Understanding and managing food allergies

The latest in autism research

AT�HOME: Bathroom updates

Local real estate trends and what to buy now

CALL�FOR�ENTRIES: Best in BergenOur 5th annual Readers’ Choice Awards survey

Mother & Daughter Makeover Challenge 2012Tell us why you deserve to win a customized program from our Makeover Advisory Panel.

Bergen�Eats

The�Complete�Bergen�Home�and�Garden�Resource�Guide

Homes�of�Distinction


Perfect for all types of home-design and renovation companies for inside and outside.

Showcase of the best real estate properties and Realtors in Northern New Jersey. Display advertising with complimentary advertorial.





2012




JUNE

SP�SEC�CLOSE:

04/11/2012

AD�CLOSE:

04/25/2012

MATERIALS:

04/30/2012

MAILED:�

05/23/2012

LIVE YOUR BEST LIFE Thriving adult (55+)-focused topics from bone health and long term care to senior living.

HEALTH�FOCUS: Podiatry health—get to know your feet

AT�HOME: Creating outdoor living and playing spaces

PICTURE�OF�HEALTH�WINNER: The votes are in! Meet the winners of this annual contest.

“FAMILY�SUMMER�GETAWAYS”: Capture the excitement of summer vacation through a child’s eyes with our guide to the best places in New Jersey and beyond.

Special: Winning Mother & Daughter team is announced with “before” photos

Bergen�Eats�

Breathe�Deep

Outdoor�Oasis

Health�&�Wellness�Resource�Guide



The source for creating the perfect escape at home. Landscaping, pools, paving and decks and more. Display advertising with complimentary advertorial. Includes Garden Tour Preview.

Showcase of local health practitioners in a fixed format.

JULY/AUGUST

SP�SEC�CLOSE:

05/10/2012

AD�CLOSE:

05/24/2012

MATERIALS:

05/29/2012

MAILED:�

06/25/2012

GRILL & CHILL The results are in for the best grilled food recipe contest, plus reader recipes and menus to create your own backyard soiree.

HEALTH�FOCUS: Dermatology —sun damage and your skin

Sticking to your fitness regimen

AT�HOME:�Porch, patio, and poolside furnishings

BACK-TO-SCHOOL�SHOPPING�SAVINGS:Tips and great local finds

CALL�FOR�ENTRIES:�Cutest Pet Contest

Bergen�Eats

Ask�Your�Doctor


Q & A with Bergen’s leading doctors, dentists and healthcare practitioners. FF section.

SEPT

SP�SEC�CLOSE:

07/12/2012

AD�CLOSE:

07/26/2012

MATERIALS:

07/30/2012

MAILED:�

08/23/2012

BERGEN HEALTH & LIFE READERS’ CHOICE AWARDSWe’ll profile the winners of our 5th annual Best In Bergen reader survey, where you’ll discover your neighbors’ favorite spa, gourmet shop, night spot, art venue and more.

HEALTH�FOCUS: Get happy! Proven ways to shift your attitude and harness happiness.

Curbing back-to-school anxiety

AT�HOME:�Kitchen trends and products

2ND�ANNUAL�BERGEN�HOME�&�GARDEN�TOUR�RECAP

Bergen�Eats�

Life�is�Good

Education�Planner�

BergenFest�Preview


Your guide to senior living in Bergen. Includes retirement communities, senior health care centers and rehabilitation centers. FF section.

Bergen’s leading schools, camps, colleges and continuing education programs. Display advertising with complimentary advertorial.

BergenFest sponsor FF advertorial showcasing participation at the event.





2012




OCT/NOV

SP�SEC�CLOSE:

08/08/2012

AD�CLOSE:

08/22/2012

MATERIALS:

08/24/2012

MAILED:�

09/20/2012

YOUR PERSONAL BEST!Our guide to looking good, feeling great and staying fit! Top practitioners offer guidance on how to reach your personal health goals.

2012 MOTHER & DAUGHTER MAKEOVER CHALLENGE The winners pair reveal their new look!

HEALTH�FOCUS: What you might not know about your hospital’s many offerings and community programs

Alzheimer’s advances and brain health

AT�HOME: Audio and theater equipment

CUTEST�PET�CONTEST�RESULTS�REVEALED

Bergen�Eats

Breathe�Deep

The�Health�List�

The�Region’s�Finest�Medical�Centers



Medical-and dental-professional profiles in a fixed format.

The region’s finest hospitals and medical centers reveal why they are recognized as leaders in the community. Full-page ad with a full-page advertorial that includes a profile, specialties and research listing and noteworthy accomplishments.

DEC/JAN

SP�SEC�CLOSE:

10/05/2012

AD�CLOSE:

10/19/2012

MATERIALS:

10/22/2012

MAILED:�

11/15/2012

HOLIDAY ENTERTAININGGet inspired and in the spirit of the holiday season with local decorating and entertaining ideas.

SHOP�LOCAL�HOLIDAY�GIFT�TRENDS:Great local finds for everyone on your list.

HEALTH�FOCUS: Antiaging dental care

AT�HOME: Creating a wine cellar

BERGENFEST�WRAP-UP�COVERAGE

CALL�FOR�ENTRIES:�“Ultimate Spa Guide”Our third annual guide featuring the best spas in Bergen County as selected by our editors.

Bergen�Eats

Trend��Report

BergenFest�2012


Highlights news and trends relevant to any advertiser. Includes photo and professional write-up and layout.

Sponsor recap of fall event. Fixed format section.

b e rge n Mid d le s e x Mo nMo u th Mor r i s & e s s e x We stc he ste rw a i n s c o t m e d i a . c o m

SUBJeCT TO CHaNGe | UPdaTed 10/11

2012

editorial departments

IN EVERY ISSUElocal Buzz: Our guide to new ideas, tips, trends and things we love in Bergen County

shop local leader: a spotlight on a local business owner and his or her involvement in the community

exercise & Fitness: easy and fun ways to stay fit and tone up

Fashion & Jewelry: Seasonal or eco trends and sporting gear for the entire family

at home: Seasonal, green or trend-worthy design ideas, inspiration and products for the home—inside an out—from decorative furnishings and accessories to appliances, tile, pavers, pools and more

power Food: discover the surprising history and health benefits of a particular food and where to buy, try or grow— plus recipes

tastes: Top, local restaurant reviews, stories on sustainable and organic foods, healthy recipes and more

wine & spirits: Seasonal refreshments with a healthy twist and recipes

Financial Balance: Learn strategies and tips managing your financial health

Bergen living: What’s hot in local real estate

gatherings: Photos from recent charity and social events in the community

things to do: Local must-attend community events, runs, fundraisers, theater and more

where to eat: Fine, casual, family-friendly and farm-to-table dining in Bergen County

escapes: insider review of a new, must-visit destination including spas, yoga retreats, quiet, romantic inns, landmark mansions, quaint villages and more

B E RGE N MID D LE S E X MO NMO U TH MOR R I S & E S S E X WE STC HE STE RW A I N S C O T M E D I A . C O M

SUBJECT TO CHANGE | UPDATED 10/11

2012

The HE ALTH & LIFE titles are mailed to the most affluent households in their respective counties. These are consumers with the most buying power, giving you the best potential for growing your business.

HE ALTH & LIFE has a qualified BPA circulation, meaning your ad campaign is guaranteed to reach a captured audience.

PUBLIC-PLACE COPIES

With strategically mailed distribution to public places such as salons, spas, doctors’ offices and select high-traffic retail locations, HE ALTH & LIFE maximizes exposure for your brand.

WESTCHESTER75,000

BERGEN50,500

MORRIS | ESSEX44,000

MONMOUTH40,000

MIDDLESEX42,845 HEALTH & LIFE CIRCULATION

Bergen 50,500*

Westchester 75,000*

Morris | Essex 44,000*

Monmouth 40,000*

Middlesex 42,845*

TOTAL 252,345

C I R C U L AT I O N

*December 2010 BPA Publisher’s Statement

CIRCULATIONTOTAL CIRCULATION 252,345

B E RGE N MID D LE S E X MO NMO U TH MOR R I S & E S S E X WE STC HE STE R

2012

W A I N S C O T M E D I A . C O M

DEMOGRAPHICS

PE A K E A R N ING A ND S PE ND ING YE A R S

New Jersey and New York are two of the wealthiest states and Health & Life reaches many of the towns with the highest per-capita income in the states. We deliver to a highly targeted audience of more than 950,000 who are active, affluent, and want to spend their time and money in their local communities.

READERSHIPDEMOGRAPHICS HIGHLY ENGAGED AND RESPONSIVE FAVORITE MAGAZINE TOPICS

HIGHLY ENGAGED & RESPONSIVE

FAVORITE MAGAZINE TOPICS

D IE T / E ATING R IGH T

F ITNE S S

FO OD A ND R E C IPE S

H OME IMPROVE ME N TS

LO CA L D IN ING

LO CA L E VE N TS

WOME N’S HE A LTH

93%SPEND A MORE THAN 15 MINUTES READING AN ISSUE ON AVERAGE

91% REGARD THE MAGAZINE AS BEING MODERATELY OR VERY INFLUENTIAL ON PURCHASING DECISIONS

67% PURCHASED PRODUCTS OR SERVICES FEATURED OR ADVERTISED IN THE MAGAZINE

3.5 READERS PER COPY

950,000 TOTAL AUDIENCE

PLANNING TO BUY IN THE NEXT SIX MONTHS:

• CLOTHING • HOME IMPROVEMENT ITEMS • LOCAL TRAVEL • FITNESS PROGRAMS • SPA SERVICES

SOURCE: INBOOK MAGAZINE SURVEY SENT TO READERS, OCTOBER 2011.

13%MALE 87%

FEMALE 66% MARRIED

84% OVER THE AGE OF 45 92%

OWN HOME

$200,000 MEDIAN ANNUAL HOUSEHOLD INCOME

$750,000 MEDIAN INCOME-PRODUCING ASSETS

http://www.wainscotmedia.com

�linda�rothschild��Publisher��201.571.2251��[email protected] e r g e n h e a lt h a n d l i f e . c o m

2012

where to find us

h i g h - i m pa c t

Retail locationsBergen�health�&�life is delivered to key hot spots in towns throughout bergen county for added exposure.

to view the complete list of locations where Bergen�health�&�life can be seen, visit bergenhealthandlife.coM/bergen-health-life/Where-to-find-us

Bergen�health�&�life is also prominently displayed at many bergen county community events.

c o m m u n i t y

events

• cliffside Park

• cresskill

• demarest

• elmwood Park

• englewood

• englewood cliffs

• glen rock

• hackensack

• hasbrouck heights

• ho ho kus

• hillsdale

• mahwah

• midland Park

• montvale

• oakland

• old taPPan

• Paramus

• Park ridge

• ramsey

• ridgewood

• teaneck

• tenafly

• westwood

• wood-ridge

• wyckoff



2012

ADVERTISING SPECIFICATIONSMAGAZINE TRIM SIZE: 8.375” x 10.875”

SAFETY: For full-page ads, safety is 0.5” from trim on all sides and 0.75” from inside gutter.

PRINTING AND BINDING PROCESS: Web offset; perfect bound.

PAPER STOCK: 8 pt. gloss coated cover; 45# gloss coated text.

MATERIAL REQUIREMENTS: Health & Life accepts digital files only. All digital files must be accompanied by one set of high-quality color proofs.

DIGITAL REQUIREMENTS:

• Preferred file format: PDF X-1a or PRESS READY PDF. PDF files must contain only 4-color process images (CMYK). Health & Life can not be responsible for PDF files prepared incorrectly.

• Alternate file formats accepted: Illustrator, InDesign, and Photoshop.

• Image Requirements: All images for ads should be color corrected and provided at or above our minimum resolution requirement of 300 dpi. Image files should be CMYK and in .tif, .eps, .jpg, or .psd file format.

• Fonts: All printer and screen fonts must be included on disk.

GENERAL INFORMATION

COPY RESTRICTIONS: Publisher reserves the right, at its absolute discretion and at any time, to reject advertising materials. Advertisements that simulate editorial content must be clearly labeled ADVERTISEMENT.

COPY RESPONSIBILITY: Advertisers are solely responsible for the content of their advertisements placed and printed. Publisher accepts no responsibility for typographical errors.

POSITION GUARANTEES: Position is guaranteed for covers only.

SUBMITTING FINAL AD MATERIALS: Space contracts, insertion orders, camera-ready copy and proofs should be addressed to:

Advertising Department, Health & Life110 Summit Avenue, Montvale, NJ 07645 201.746.7806 e-mail: [email protected]

FTP upload instructions available upon request.

SPACE DIMENSIONS

Full Page: Bleed Art Trim Live Area

8.625˝ x 11.125˝8.375˝ x 10.875˝7.325˝ x 10.375˝

Full Page Non-Bleed 7.325˝ x 10.375˝

2/3 Page Vertical 4.63˝ x 10.375˝

1/2 Page Horizontal 7.325˝ x 5˝

1/2 Page Vertical 3.47˝ x 10.375˝

1/3 Page Square 4.63˝ x 5˝

1/3 Page Vertical 2.33˝ x 10.375˝

1/4 Page 3.47˝ x 5˝

FULL PAGEBleed Art

Trim

FULL PAGENon-Bleed

2/3 V 1/3 V

1/4 P

1/2 V

1/3 S1/2 H



2012online

C U S T O M W E B C H A N N E L

Stay connected with HEALTH & LIFE readers and web guests with your own channel on the HEALTHANDLIFE.COM site! Includes video capabilities, Facebook and twitter feeds, regular updates, enhanced web capabilities and in book promotion.

BLOG

C HA NNEL SP ON SOR S HIPS & R UN OF S ITE

Both banner ads and IMU sized ads available on

each channel. Sponsorships include both ads on

one main channel and rotation of ads on entire site.

Run of Site ads rotate randomly throughout the

entire site.

about us

my account

contact us

advertise

CLICK HERE

SUBSCRIBEnow

It’s fREE

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latest from

RESoURCES fEatUREd aRtIClES SoCIal ConnECtIonS

I n v I t e s yo u t o

ElizabEth Rand

trunk show Friday

december 17th &

Saturdaydecember18th

29 Godwin Ave, RidGe wood (across from Whole foods) 201-447-2299 | www.MartaStephens.com

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dIgItal ISSUES CoMMUnIty CalEndaR

about us | privacy policy | advertise | contact us | subscribe | my account | bpa statement

copyright 2011 Wainscot media. all rights reserved.

t h E g o o d l I v I n g M a g a z I n E

Market LadyNew Jersey Mom BlogBergenation.comOff the BroilerMommies Do it AllMom to Mom ColumnsMiddlesex Health & LifeMonmouth Health & LifeMorris Health & LifeWestchester Health & LifeNew York Spaces

lInkS wE lovE

PUBlIShER’S Blog

REad about What’s going on With the clients publisher linda rothschild sees eVeryday in her traVels in bergen county and beyond.

win ContESt

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Photogallery

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SPECIalad SECtIon

Get Pampered!

We found the best spas in Bergen County!

New Contest: The Green Housewives of Bergen County

Vote for your favorite Bergen County stores!

Best of 2010: Readers’ Choice Awards

joIn thE CoMMUnIty

LEADERBOARD: 728X90

INTERACTIVEMARKETING

UNIT300X250

LO C A L S O C I A L C O N N E X I O N

Stay active in your local marketplace with a blog, Facebook and Twitter page, updated 2-3 times per week by our social media experts.

BLOG

E - N E W S L E T T E R S P O N S O R S H I P

Have your customized message delivered directly into the inbox of 6,000+ readers of our e-newsletter! Ad and story included. Sponsorship details include:1. Exclusive ownership of tower ad on e-newsletter.2. One e-newsletter module linking to a sponsored story

about you.

2 1

N E W S L E T T E R

ADVERTISING OPPORTUNITIESWEB E-NEWSLETTER BLOG SOCIAL MEDIA VIDEO

2012

LAURA DOWDEN CUSTOM MEDIA PUBLISHER 201.746.7800 [email protected] A I N S C O T M E D I A . C O M

CUSTOM PUBLISHING

Wainscot Media has complete editorial, digital, design and production capabilities to help you craft the custom program that speaks directly to your target audience and captures the spirit of your business. Your stories told your way, delivered precisely to the people you need to reach—that’s the power of custom publishing.

SELECT YOUR STRATEGY• Generate sales leads

• Build brand awareness

• Create brand preference

• Educate prospects

• Acquire new customers

• Retain existing customers

• Position yourself as an industry expert

• Educate your sales force

CHOOSE YOUR FORMAT• Magazine

• Supplement

• Advertorial

• Events

• Video

• Newsletter

• eNewsletter

• Social Media

mailto:Laura.Dowden%40WainscotMedia.com?subject=Wainscot%20Custom%20Publishing%20Media%20Kit%202012

http://www.wainscotmedia.com



2012

CONTACT INFORMATION

SALES

BERGEN & MORRIS | ESSEX

S H A N N O N S T E I T Z

Senior Vice President/[email protected]

MIDDLESEX & MONMOUTH

S H A E M A R C U S

[email protected]

WESTCHESTER

J A N I C E B R O W N E

[email protected]

MARKETING & PRODUCTION

J A C Q U E LY N N F I S C H E R

Manager of Advertising [email protected]

A M A N D A T H O R O G O O D

Marketing [email protected]

C H R I S T I N E H A M E L

Director of Production & [email protected]

Bergen Health & Life: 2012 Media Kit

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