Berg Cup Case Competition 2013 FINAL
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Ethics Case
Transcript of Berg Cup Case Competition 2013 FINAL
Berg Cup Case Competition 2013
Berg Cup Case Competition 2013Undergraduate Accounting Club at The University of Texas at DallasDilemma
Proposed Solution70%Prepaid Debit Card30% Mobile Financial Services
Important to maintain:Family legaciesService to VirginiansPursuit of cybersecurityThe Lessons From:
Salter Capital Needs to Adapt Mobile Banking isnt optional for financial institutions that want to be in business in 2020. Drew McClelland
Right Now at Salter Capital:Cost per transaction: $3.88 Only targeting the young and wealthy (18.3 %)Reposition StrategyMove from existing branch network & customer base towards a new market segment: the under banked and unbanked
Proposed Solution: 70/30Why 70%?Optimizing opportunitiesEnhancing community involvementAcquiring new customer baseRetaining physical presence
Why 30%?Minimize riskMake presence knownInitial investment for the future
Benefits of the 70/30 PropositionMoving forward: new customersFinancial Literacy CentersImprovement of local communityStrengthening of community bonds
