Berg Catallogue

and textiles

fashion andtextiles 2011books • journals • online

CONTENTSMajor Reference 1-2

Reference 3

Teaching Texts 4-A

Fairchild Books

Introduction to Fashion A

Fashion Business B-D

Merchandising D

Retailing E

Design F-G

Construction, Fitting and Patternmaking G-H

Draping H

Tailoring I

Textiles I

Illustrating I

Professional Development J

A&C Black K-L

Fashion History 9-10

Global Fashion 10

Fashion and Culture 11-13

Textiles 13-14

Journals 15-16

Index 17

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Please Note: Fairchild Books can only be purchased from Berg by those residing outside North America.

While Berg endeavours to ensure that all prices, publication dates and other details in this catalogue are correct on going to press, they are subject to revision without further notice.

Front Cover: A model presents a creation by Japanese designer Dai Fujiwara for Issey Miyake during the autumn/winter 2009 ready-to-wear collection show in Paris, on March 6, 2009. FRANCOIS GUILLOT/AFP/Getty Images.

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Order online at www.bergpublishers.com 1

MAJOR RefeRence

Winner of the 2011 Dartmouth Medal for Outstanding Reference

• Featuresc.760in-depthoriginalarticlesoncountries,themes,culturalgroups,anddresstypes

• Contributionsfromover600internationalexpertsacrossawiderangeofdisciplines

• Includesover2,000images,manyofwhicharerareorpreviouslyunpublished

• Specialarticlesonsourcesandevidenceforeachmajorgeographicalarea,and‘Snapshot’articlesfeaturingilluminatingexamplesandcasestudies

Joanne B. Eicher is Regents Professor Emerita at the University of Minnesota.

BergEncyclopediaofWorldDressandFashionTen-volumeseteditor-in-chief: Joanne B. Eicher

“Avaluableresourceforanyoneinterestedinfashionanddress”Booklist

July2010 • 6,000pp • 280 x 210 mm • 2,000 bw illus HB 978 1 84788 104 5£1,250

The Berg Encyclopedia of World Dress and Fashion is also available online as part of the Berg fashion Library, a fully cross-searchable portal offering an expanding range of essential resources, including: an e-book collection; an image bank with 1,600 images from the Victoria & Albert Museum’s internationally-renowned fashion collection; additional reference resources; and cross-searchable functionality with Berg journals. Please contact Oxford University Press at [email protected] (outside Americas) or [email protected] (Americas) for subscription information or a free trial for your institution.

BERGFASHIONLIBRARY


http://www.bergpublishers.com/?tabid=4820




http://www.bergfashionlibrary.com/


TextilesCriticalandPrimarySourcesedited by Catherine Harper

NEW

MAJOR RefeRence

Textiles: Critical and Primary Sources is a major multi-volume reference work that draws together eighty seminal texts on textiles.

Textile culture stretches geographic, historical, methodological and disciplinary boundaries, and defies chronological ordering. The contents are therefore gathered into four thematic collections dealing with history and curation; production and sustainability; science and technology; and identity, each supported by an introductory editorial essay that serves to critique and supplement each textual collection and theme.

Textiles: Critical and Primary Sources is a key scholarly resource for any researchers involved in the study of textiles, as well as associated subjects, including studies in dress, costume and fashion; feminism and gender; art, design and cultural history; and sociology and anthropology.

Catherine Harper is Head of the School of Architecture and Design at the University of Brighton.

January2012 • 1,600pp • 244 x 172 mm4VOLUMEHBSET978 0 85785 035 5 £495/$895

Volume1:History/CurationVolume2:Production(includingSustainability)Volume3:ScienceandTechnologyVolume4:Identity

CONTENTSSUMMARY

“This excellent, accessible introduction to many of the most important trends in modern fashion studies will serve as an invaluable research tool.” Choice

Peter McNeil is Professor of Design History at the University of Technology, Sydney, and Professor of Fashion Studies at Stockholm University.

FashionCriticalandPrimarySourcesedited by Peter McNeilFebruary20091,632pp • 244 x 172 mm4VOLHBSET978 1 84788 292 9 £550.00/$1,095.00

Specialintroductoryoffer:£495/$895whenyouorderby30April2012Price from 1 May 2012: £550/$995





RefeRence• Anessentialreferenceforstudents,curatorsandscholarsof

fashion,culturalstudies,andtheexpandingrangeofdisciplinesthatseefashionasimbuedwithmeaningfarbeyondthematerial.

• Over300in-depthentriescoveringdesigners,articlesofclothing,keyconceptsandstyles.

• EditedandintroducedbytheastutefashionhistorianValerieSteele,describedbyThe Washington Postasoneof‘fashion’sbrainiestwomen’.

This handy volume is a one-stop reference for anyone interested in fashion – its meaning, history and theory. from Avedon to codpiece, Dandyism to the G-String, Japanese fashion to Subcultures, Trickle down to Zoot Suit, The Berg Companion to Fashion provides a comprehensive overview of this most fascinating of topics and will serve as the benchmark guide to the subject for many years to come.

Valerie Steele is Director and Chief Curator of The Museum at the Fashion Institute of Technology (MFIT), New York, and Editor-in-Chief of fashion Theory: The Journal of Dress, Body & culture (Berg). She is the author of numerous books on fashion.

September2010800pp • 244 x 189 mm • 150 bw illus and 32pp colourPB 978 1 84788 563 0£29.99/$49.95HB 978 1 84788 592 0£75.00/$140.00

The Berg CompaniontoFashionedited by Valerie Steele

“A welcome, needed update of an early landmark dictionary on dress; a must have for all who care about the A to Z of fashion.” JoanneB.Eicher, Regents Professor emerita at the University of Minnesota

“The new dictionary is once again ready to prove itself a trustworthy guide and companion to all those interested in the absorbing study of clothing.”AnnSaunders, editor, Costume (1967-2007)

first published in 1960, A Dictionary of English Costume by c. W. and P. e. cunnington, and charles Beard, was monumental in scope, providing a comprehensive catalogue of fashion terms from 900 to 1900. The Dictionary of Fashion History completely updates this landmark work to bring it up to the present day.

Valerie Cumming is formerly Chairman, The Costume Society (2004-2009), and Deputy Director and Chief Curator, Museum of London.

September2010320pp • 244 x 189 mm • 75 bw illusPB 978 1 84788 533 3 £17.99/$29.95 E-IND978 1 84788 738 2 £17.99/$29.95HB 978 1 84788 534 0£55.00/$99.95

TheDictionaryofFashionHistoryValerie Cumming, C. W. Cunnington and P. E. Cunnington






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Introduction•ABriefHistoryofFashion•FashionTheory•PsychologyofFashion•Fashion&Identity•Fashion:Space&Place•Ethnicity,Culture&Dress•PoliticsofFashion•Fashion&theBody•Fashion&Art•Fashion,Media&Communication•High/Low:FromHauteCouturetotheStreet•Design&Manufacture•Marketing&Merchandising•TheFashionBusiness&GlobalEconomics•Sustainability&Fashion•FutureofFashion•Bibliography•Index

Praiseforthefirstedition:“A panoramic collection of current and classic texts and an excellent introduction to fashion . . . from history, cultural identity, gender, through to the business, economics, manufacturing and marketing of fashion.” PammiSinha, University of Manchester

“Historically informed and critically integrated, TheFashionReadersheds fresh light on key concepts in fashion studies: time, space/place, identity, and globalization.” SusanKaiser, University of california at Davis

The Fashion Reader is designed for students, scholars, and anyone interested in contemporary fashion. The book brings together the key writings on the subject, covering the history, culture, and business of fashion. The extracts are drawn from a wide range of sources – books, professional and academic journals, magazines, interviews and exhibition catalogues. each section is specially introduced and concludes with guides to further reading.

• Coversallaspectsoffashion,fromhistorytotheory,frompoliticstopsychology,fromdesigntomerchandising

• StudentsaregivenfurthersupportwithawealthofimagesaswellasGuidestoFurtherReadingandQuestions

TheFashionReaderSecondEditionedited by Linda Welters and Abby Lillethun

Linda Welters is Professor of Fashion Merchandising and Design at the University of Rhode Island.

Abby Lillethun is Associate Professor in the Department of Art and Design at Montclair State University.

February2011736pp • 244 x 189 mm • 100 bw illusPB 978 1 84788 589 0 £24.99/$44.95HB 978 1 84788 590 6 £75.00/$129.95

CONTENTSSUMMARY

NEWEDITION

Newtothisedition:• All sections revised and updated

• 7 new sections on Psychology, Sustainability, Communications, Design, Ethnicity, Merchandising and the Fashion Business

• New essays covering fashion history from Antiquity to the Renaissance

• Twice as many illustrations

• Expanded by a third (120pp)



BESTSELLERS


FashionTheKeyConceptsJennifer Craik

August2009 • 396pp • 244 x 189 mm • 135 bw illusPB 978 1 84520 452 5 £17.99/$34.95HB 978 1 84520 451 8 £55.00/$109.95

TheMen’sFashionReaderedited by Peter McNeil and Vicki Karaminas

January2009 • 544pp • 244 x 189 mm • 50 bw illusPB 978 1 84520 787 8 £22.99/$44.95HB 978 1 84520 786 1 £60.00/$119.95

Fashion Trends covers a wide range of key topics such as the impact of fashion consumption on the environment, economic development, and socio-cultural change as well as the impact of social responsibility and the digital consumer on current fashion trends. Designed to aid teaching and learning, each chapter includes key words, summaries, case studies, discussion questions, and suggested class activities.

Using this book as a guide, students will develop an understanding of the process, methods and influence of trend analysis and forecasting for the fashion business and will be encouraged to think through the core issues creatively. An essential text for students of fashion and design.

Eundeok Kim is an Associate Professor in the Department of Retail Merchandising and Product Development at florida State University. Ann Marie Fiore is Professor in the Department of Apparel educational Studies and hospitality Management at iowa State University. Hyejeong Kim is an Assistant Professor in the Department of consumer Affairs at Auburn University.

September2011 • 192pp • 244 x 172 mm • 35 bw illusPB 978 1 84788 293 6 £17.99/$29.95HB 978 1 84788 294 3 £55.00/$99.95Series:UnderstandingFashion

FashionTrendsAnalysisandForecastingEundeok Kim, Ann Marie Fiore and Hyejeong Kim

This text introduces important concepts related to the consumption of fashion and clothing to beginning students. Designed to support teaching and learning, this book looks at the cultural and economic significance of the global fashion industry. Beginning with a historical overview of fashion consumption, the book then provides an analysis of both rational normative consumer decision-making as well as hedonic and alternative consumption patterns. it concludes with a look at ethical decision-making and social responsibility concerning design, production, and consumption. each chapter contains definitions of the key concepts, overviews of the relevant theories, case studies, as well as summary sections, a listing of key terms, questions for discussion, and assignments for class use. This book will be of interest to students on a variety of courses studying consumer behaviour.

Jennifer Yurchisin is Assistant Professor at the Department of Consumer, Apparel, and Retail Studies, University of North Carolina at Greensboro. Kim K. P. Johnson is a Professor in the Retail Merchandising Program at the University of Minnesota.

October2010 • 224pages • 244 x 172 mm • 32 bw illusPB 978 1 84520 798 4£17.99/$29.95HB 978 1 84520 797 7 £55.00/$99.95Series:UnderstandingFashion

FashionandtheConsumerJennifer Yurchisin and Kim K. P. Johnson

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BESTSELLERS


This text is designed to introduce undergraduate students to the central concepts of fashion design. Whereas fashion design is often considered entirely frivolous, this book considers the significant cultural, economic and ethical issues that designers must balance to be effective in the global fashion industry. After looking at the history of fashion design, the book provides an overview of the conceptual process involved in developing a fashion line and bringing garments to the market. it looks at the impact of individual consumer characteristics as well as aesthetic, cultural and economic influences on design.

each chapter includes key definitions, summaries, case studies, discussion questions and suggestions for further reading. Using this book as a guide, students will develop an understanding of fashion design that challenges stereotypes and encourages them to think creatively about issues and ideas that motivate them.

Elizabeth Bye is Associate Professor at the College of Design, University of Minnesota.

October2010• 224pp • 244 x 172 mm • 50 bw illusPB 978 1 84788 266 0 £17.99/$29.95HB 978 1 84788 267 7£55.00/$99.95Series:UnderstandingFashion

FashionDesignElizabeth Bye

Fashion-ologyAnIntroductiontoFashionStudiesYuniya Kawamura 2004 • 144pp • 234 x 156 mmPB 978 1 85973 814 6 £14.99/$27.95HB 978 1 85973 809 2 £48.00/$99.95E-IND 978 1 84788 607 1 £15.99/$22.45E-INST 978 1 84520 717 5 £48.00/$99.95

GreatFashionDesignersBrenda Polan and Roger TredreOctober2009252pp • 244 x 189 mm • 50 bw illusPB 978 1 84788 227 1 £16.99/$29.95HB 978 1 84788 228 8 £55.00/$99.95

The ability to analyse and interpret visual information is essential in fashion. however, students tend to struggle with the concept of visual research as well as with application of that research. This book provides students with techniques, tools and inspiration to master their visual research skills and make the research that they undertake more effective. illustrated with real life examples from practitioners in the industry, academics and students, it focuses on the global nature of the industry and the need to develop ideas relevant to the market.

Julia Gaimster is Head of eLearning at the London College of Fashion.

May2011 • 352pp • 244 x 189 mm • 120 bw and 32 colour illusPB 978 1 84788 381 0 £24.99/$39.95HB 978 1 84788 382 7 £70.00/$119.95

VisualResearchMethodsinFashionJulia Gaimster

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Introduction•Purposeofthebook•Whoisthisbookfor?•Howtousethisbook•Overviewofchapters•StrategiesforInformationSeeking•SourcesofInspiration•Colourtheoryandpractice•TextilesandTrimmings•TrendsandForecasting•ConceptDevelopment•TraditionalResearchToolsandTechniques•WebandTechnologyBasedResearchTools•VisualResearchforPresentation•Glossary•Contacts

CONTENTS:






BESTSELLERS


ACulturalHistoryofFashioninthe20thCenturyFromtheCatwalktotheSidewalkBonnie English2007 • 192pp • 244 x 172 mm • 40 bw illus PB 978 1 84520 342 9 £15.99/$24.95HB 978 1 84520 341 2 £55.00/$99.95

Twentieth-CenturyAmericanFashionedited by Linda Welters and Patricia A. Cunningham2005 • 288pp • 234 x 156 mm • 50 bw illus PB 978 1 84520 073 2 £17.99/$32.95HB 978 1 84520 072 5 £53.00/$109.95

This book is specifically devoted to qualitative research methods in fashion studies. it traces the history of fashion studies and provides readers with a guided introduction to the entire research process. it provides an overview of the key methodological approaches such as ethnography, semiology and object-based research and shows the student reader how ‘to do’ research by combining theoretical and practical perspectives.

Using case studies, the author outlines the major issues and methodological strategies that researchers employ, and examines the range of approaches in the field. This book is a practical guide to those without prior experience in fashion research and, as such, it offers an ideal first text for students conducting research for the first time.

Yuniya Kawamura is Associate Professor of Sociology at the Fashion Institute of Technology/State University of New York. She is the author of The Japanese Revolution in Paris fashion (Berg, 2004) and fashion-ology: An introduction to fashion Studies (Berg, 2005).

February2011 • 192pp • 234 x 156 mmPB 978 1 84788 582 1 £17.99/$29.95 E-IND 978 1 87488 734 4£17.99/$29.95HB 978 1 84788 583 8 £50.00/$89.95

DoingResearchinFashionandDressAnIntroductiontoQualitativeMethodsYuniya Kawamura

NEW

Costing for the Fashion Industry offers a clear, concise examination of the issues involved in budgeting and costing for the rapidly changing fashion industry. Accessibly written and designed specifically for the teaching of fashion-related subjects, it encourages a realistic awareness of costing, manufacture and sourcing. The chapters include exercises to reinforce learning, as well as case studies and guides to further learning.

Costing for the Fashion Industry is a practical, easy-to-use textbook which enables the reader to successfully put into practice the basic costing methods essential to students of fashion.

Michael Jeffrey is Head of the Department of Food and Tourism Management in the Department of Clothing Design and Technology at Manchester Metropolitan University. Nathalie Evans is Senior Lecturer in the Department of Clothing Design and Technology, Manchester Metropolitan University.

February2011 • 192pp • 244 x 189 mmPB 978 1 84788 259 2 £19.99/$29.95 E-IND 978 1 87488 735 1 £19.99/$29.95HB 978 1 84788 260 8 £60.00/$99.95

CostingfortheFashionIndustryMichael Jeffrey and Nathalie Evans

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BESTSELLERS

TheLanguageofFashionRoland Barthes2006 • 224pp • 216 x 138 mm PB978 1 84520 380 1 £10.99/$19.95HB 978 1 84520 379 5 £48.00/$99.95

FashionZeitgeistTrendsandCyclesintheFashionSystemBarbara Vinken2004 • 160pp • 244 x 172 mm • 16 bw illus PB 978 1 84520 044 2 £15.99/$32.95HB 978 1 84520 043 5 £48.00/$99.95E-INST 978 1 84520 721 2£48.00/$99.95

The interrelationship between fashion and celebrity is now a salient and pervasive feature of the media world. This accessible text presents the first in-depth study of the phenomenon, assessing the degree to which celebrity culture has reshaped the fashion system.

Fashion and Celebrity Culture critically examines the history of the relationship from its growth in the nineteenth century to its mutation during the twentieth century to the dramatic changes that have befallen it in the last two decades. it addresses the fashion-celebrity nexus as it plays itself out across mainstream cinema, television and music and in the celebrity status of a range of designers, models and artists. it explores the strategies that have enabled visual culture to recast itself in the new climate of celebrity obsession, and popular culture and the art world to respond adaptively to its insistent pressures.

With its engaging analysis and case studies from Lillian Gish to Louis Vuitton to Lady Gaga, Fashion and Celebrity Culture will be of major interest to students of fashion and anyone with an interest in this global phenomenon.

Pamela Church Gibson is Reader in Cultural and Historical Studies at the London College of Fashion.

August2011 •256pp •244 x 172 mm • 40 bw and 24 colour illusPB 978 1 84788 386 5 £16.99/$29.95HB 978 1 84788 385 8 £55.00/$99.95

FashionandCelebrityCulturePamela Church Gibson

Drawing on specific examples and interviews with subculture members, this book explores the subcultural body and its style within global culture. Subcultural body style has been understood, misunderstood, co-opted, and consumed by mainstream culture. Body Style is the result of over eleven years of research within specific urban subcultures, including Urban Tribalists, Modern Primitives, Punks, cybers, industrials, Skates, and others. This book will be of particular interest to students of dress and fashion as well as those coming to subculture from sociology and cultural studies.

Theresa M. Winge is Assistant Professor of Fashion Design and Theory at Indiana University, Bloomington.

October2011 • 192pages • 234 x 156 mm • 30 bw illusPB 978 1 84788 023 9 £17.99/$29.95HB 978 1 84788 001 7 £55.00/$99.95E-IND 978 1 84788 737 5£17.99/$29.95Series:SubculturalStyle

BodyStyleTheresa M. Winge

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Inspectioncopiesavailableonrequest

inTRODUcTiOn TO fAShiOn

Who’s Who in Fashion 5th Edition, captures the energy, drama, and excitement of the luminaries who make up the world of fashion. An alphabetical listing of profiles includes useful design philosophies, as well as mentors and sources of inspiration. The biographies trace the careers of many of the men and women who have contributed to fashion: legendary designers of the past, newcomers, style makers, editors, photographers and artists.

Holly Price Alford is an assistant professor at Virginia Commonwealth University. Anne Stegemeyer is a freelance writer and fashion specialist.

Who’sWhoinFashion5thEditionHolly Price Alford and Anne Stegemeyer March2010 • 496pp • 279 x 216 mm • full colour + illusPB978 1 56367 710 6 £55.00Instructor’sGuideandPowerPoint®Presentationavailable

choosing a career in fashion? In Fashion is an introduction as dynamic as the business itself. The second edition of this best-selling text is completely updated to cover the latest industry trends including developments in eco and ‘smart’ textiles and the impact of social media on fashion marketing. Students will learn about the big picture – fashion’s history, cyclical nature and development and all about materials, producers and retailing. Whether the plan is to be a designer, stylist, product developer, merchandiser, buyer, manufacturer or entrepreneur, the various career paths available are woven into each chapter’s structure so that students will learn how to accomplish their goals in today’s fast-paced, ever-changing industry.

Elaine Stone is Professor Emerita at the Fashion Institute of Technology, New York.

InFashion2ndEditionElaine Stone October2011• 279 x 216 mm • colour illusPB 978 1 60901 222 9 £60.00

A

Fashion and Cultural Studies addresses the growing interaction between the two fields. Bridging theory and practice, it draws on cultural diversity in fashion, dress and style in the context of globalization and its varied cultural-historical underpinnings.

While the book is basically organized around specific historically and culturally embedded subject positions (e.g. ethnicity, class, gender, nation), the overall goal is to highlight the ways in which subject positions interact and overlap. Drawing on intersectionality theory in feminist theory and cultural studies, Fashion and Cultural Studies explores how fashion makes meaning in everyday life through the production, distribution, and consumption of materials. A wide range of cross-cultural case studies analyze fashion as a multi-ethnic, transnational, and multi-gendered, classed, and sexualized phenomenon.

Susan Kaiser is Professor of Textiles and Clothing, as well as Women and Gender Studies and Cultural Studies at the University of California, Davis.

December2011 • 288pp • 234 x 156 mm • 25 bw illusPB978 1 84788 564 7 £17.99HB 978 1 84788 565 4 £55.00

FashionandCulturalStudiesSusan Kaiser

NEWEDITION

NEW

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NewtothisEdition:• Newandcompletelyrevisededition

providing the most up-to-date introduction to the fashion industry

• Updatedcontentthroughout,includingcoverage of emerging designers, key retailers and manufacturers, and global sourcing and merchandising

• Endofchapterelementsinclude:listofkey terms, review questions, projects/assignments, additional readings





fAShiOn BUSineSS

This comprehensive text provides students with the tools to bridge the gap between ambiguous signs and actionable decisions. completely updated with full-colour illustrations, the third edition includes the most up-to-date information

on current fashion forecasting practices, the use of the internet, Trade Shows and fashion Weeks. it will also give the reader an opportunity to rehearse these best practices through case studies and forecasting activities.

Evelyn L. Brannon is retired from Auburn University, where she was an associate professor of fashion forecasting, apparel design, entrepreneurship, and consumer preference.

October2010496pp • 235 x 187 mmPB978 1 56367 820 2 £60.00Instructor’sGuideandPowerPoint®Presentationavailable

FashionForecasting3rdEditionEvelyn L. Brannon

The production and distribution of textile and apparel products is a truly global industry, making it crucial to be aware of the most current political, social, and economic developments within the international marketplace.

The second edition of Going Global expands and updates discussion of ethics and social responsibility, trade agreements, and the role of china and other emerging countries in the international apparel industry, as well as featuring new case studies. Without overwhelming students with data that may become quickly outdated, this text exposes them to the language and basic concepts of the global textile and apparel trade.

Grace I. Kunz is Associate Professor Emeritus at Iowa State University. Myrna B. Garner is Associate Professor Emeritus at Illinois State University.

GoingGlobalTheTextileandApparelIndustry2ndEditionGrace I. Kunz and Myrna B. Garner June2011468pp • 235 x 187 mm8pp colour illusPB 978 1 60901 106 2 £55.00Instructor’sGuideandPowerPoint®Presentationavailable

This authoritative text examines how fashion apparel and accessories are designed, manufactured, marketed, and distributed. Although the focus of the book is on the organization and operation of the fashion industry within the United States, the role of these industries within the global context is covered throughout.

Since the publication of the first edition, the textile/apparel industries have continued to undergo tremendous change. The fourth edition of The Business of Fashion continues to capture the dynamics of the fashion industry by emphasizing the technological, organizational, and global changes in its various components with an emphasis on social responsibility.

Leslie Davis Burns, Kathy K. Mullet and Nancy O. Bryant are all based at Oregon State University.

TheBusinessofFashionDesigning,ManufacturingandMarketing4thEditionLeslie Davis Burns, Kathy K. Mullet and Nancy O. Bryant December2011656pp • 235 x 187 mm • 8pp full colourHB 978 1 60901 110 9 £60.00Instructor’sGuideandPowerPoint®Presentationavailable

B

NEWEDITION

NEWEDITION

NewtothisEdition:• Includesupdatedinformationonthe

global textile, apparel, and retailing industries

• Discussionofsustainablepracticesandglobalization is incorporated throughout the text

• Features:learningactivities;casestudies;career profiles; glossary of terms

NewtothisEdition:• Completelyupdated,the3rdedition

includes the most up-to-date information on current fashion forecasting practices

• Casestudies,forecastingactivities,discussion questions and learning objectives supplement student learning

• BoxedActivitiesallowforpracticeofthetechniques described






This textbook delivers a practical approach to the world of public relations and image management, with in-depth case studies featuring prominent apparel and textile companies. concentrating on the fundamentals of fashion public relations, principles and concepts are placed in context of what the student will actually do in the business world. Students will be equipped with the real-world approaches and techniques for a successful career in fashion public relations.

Gerald J.Sherman and Sar Perlman are partners in Sherman & Perlman, a Public Relations and Integrated Marketing Company.

FashionPublicRelationsBusinesstoStyleGerald J. Sherman and Sar Perlman May2010

416pp • 254 x 216 mmPB978 1 56367 775 5 £50.00Instructor’sGuideandPowerPoint®Presentationavailable

fashion marketing influences all products and the manner of style consumers use products. how products are marketed, when products are marketed, the evolution of products into different sizes, shapes, color, and uses are all influenced by fashion marketers. fashion marketing is taken to different levels from branding a person (e.g. Ralph Lauren, the person), line of products (e.g. Lexus luxury cars) to a single product (e.g. coach handbag). This much needed text will provide an essential introduction to the machine the industry calls fashion Marketing.

Marianne Bickle is a professor and Chair of the Department of Retailing at the University of South Carolina.

FashionMarketingTheory,PrinciplesandPracticeMarianne Bickle September2010352pp • 235 x 187 mm • full colour illusPB978 1 56367 738 0 £60.00Instructor’sGuideandPowerPoint®Presentationavailable

Beginning with an overview of the concept of branding and the dynamics of the branding process, this book presents a complete perspective of fashion branding. it explores the application of concepts to the different categories of the fashion brand, such as The Luxury Brand and Private Labels, and looks at specific branding strategies related to the fashion industry as practiced today. The book highlights new concepts together with the challenges and opportunities they bring and concludes with a look at the future of fashion branding in the twenty-first century.

Kaled K. Hameide is based at Montclair State College.

FashionBrandingUnraveled Kaled K. Hameide June2011304pp • 235 x 187 mm16pp colour illusPB 978 1 56367 874 5 £60.00Instructor’sGuideandPowerPoint®Presentationavailable

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NEW

Features:• In-depthcasestudiesandinterviewsfeatureprominent

apparel and textile companies• In-classexercisesprovidestudentswiththeopportunityto

pair up and practice the public relations exercises discussed

Features:• Looksattheindustrythroughaglobalperspective• Thetextisenrichedwithcasestudies,assignments,

discussion questions, references, summaries and key terms, supplementing student learning

Features:• Coversbrands,strategies,innovationsintechnologyandfuture

consumer projections• Examinesmajorfeaturesandcharacteristicsofthefashion

industry by highlighting its segments, customers and strategies, as well as current and future trends





Essentials of Exporting and Importing provides the merchandising, marketing, or business student with a practical, basic guide for importing and exporting products, services or technology. calling upon the knowledge and expertise of industry professionals and government officials, the authors will focus on the policies, procedures and practices essential for success in the dynamic and expanding field of international trade.

Harvey R. Shoemack is an instructor at the Illinois Institute of Art-Chicago and Oakton Community College. Patricia Mink Rath is a faculty member emerita at the International Academy of Design and Technology, Chicago.

EssentialsofExportingandImportingU.S.TradePolicies,ProceduresandPracticesHarvey R. Shoemack and Patricia Mink Rath March2010352pp • 229 x 152 mmPB978 56367 573 7 £53.00Instructor’sGuideandPowerPoint®Presentationavailable

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Merchandise Planning Workbook presents the recipe for profitability. focusing on the development of a six-month merchandise plan, the text explains how to use excel 2007 as a tool to project sales, manage inventory, calculate the amount of merchandise to purchase and adjust the price throughout the selling season. By mastering this important aspect of merchandising maths, students can develop a marketable competency to help launch their careers in retailing.

Rosetta LaFleur is an associate professor at the University of Delaware.

MerchandisePlanningWorkbookRosetta LaFleur May2010208pp • 235 x 187 mmPB 978 1 56367 749 6 £32.00Instructor’sGuideavailable

This text addresses such legal issues as: defining and protecting intellectual property, knock offs, licensing, counterfeiting; agreements such as franchising, distribution, rentals, leasing; handling customs; and creative copyright infringement. it provides a practical working knowledge to avoid legal disputes and protect rights of fashion executives, managers and designers. contributors representing industry and law firms provide content and case studies for better understanding of legal issues – when ‘law meets design’.

Guillermo C. Jimenez is an instructor at the Fashion Institute of Technology. Barbara Kolsun is General Counsel at Stuart Weitzman, LLC.

FashionLawAGuideforDesigners,FashionExecutivesandAttorneysGuillermo C. Jimenez and Barbara Kolsun March2010368pp • 229 x 152 mmPB 978 1 56367 778 6 £52.00Instructor’sGuideandPowerPoint®Presentationavailable

MeRchAnDiSinGBridging the gap between the study of aesthetics and its application in the merchandising and design environments, this revised text presents a research-based focus on the concepts of aesthetics and their effect on product value and consumer behaviour. The multi-sensory approach to studying the elements and principles of design, helps students master the underlying factors of successful design and learn how products can establish brand identity and create a pleasing environment for the consumer.

Ann Marie Fiore is a professor, Director of Graduate Education, and Co-Associate Chair of the Department of Apparel, Educational Studies, and Hospitality Management at Iowa State University.

UnderstandingAestheticsfortheMerchandisingandDesignProfessional2ndEditionAnn Marie Fiore July2010 • 416pp • 279 x 216 mm Full colour + illusPB978 1 56367 809 7£60.00Instructor’sGuideavailable

NEWEDITION






Retailing in Emerging Markets is a valuable resource for students, researchers and retailers who want to understand various aspects of apparel retailing in the top emerging markets of the world. The book covers all the factors that directly influence the apparel retail industries in india, china, Mexico, Brazil, Romania, Thailand, Russia and Turkey, incorporating material from scholars from each of the eight selected countries.

each chapter includes information about retail formats, entry mode, competition, consumers and buying specification. Uniquely, the book also examines cultural aspects that determine what retail formats work and what products are likely to sell in each market.

Jaya Halepete is based at Marymount University.

RetailinginEmergingMarketsJaya Halepete July2011352pp • 229 x 152 mmPB978 1 60901 128 4 £35.00Instructor’sGuideandPowerPoint®Presentationavailable

Retail Advertising and Promotion explores how today’s retailers can effectively reach their existing consumer base, attract new shoppers to their companies, and turn those shoppers into customers.

This book provides an overview of advertising and promotion as they relate to retailing, including historical perspectives, ethics, regulations, and current trends. covering all forms of advertising media – from newspapers and magazines to television and radio, outdoor advertising, and the internet – it features practical information on planning and budgeting, as well as how to work with advertising agencies.

Jay Diamond is Professor Emeritus at Nassau Community College.

RetailAdvertisingandPromotionJay Diamond June2011498pp • 279 x 216 mm • Colour illusHB 978 1 56367 898 1 £65.00Instructor’sGuideandPowerPoint®Presentationavailable

E

ReTAiLinG

NEW

The area of retail buying relies heavily on mathematical formulas and forecasting. The formulas themselves remain unchanged. however, due to the advances in technology the context in which they are analyzed is constantly evolving.

The most successful retail buyers are able to withstand the highs and lows of business trends by utilizing analytical skills, trend forecasting, and customer knowledge.

This text gives students a step-by-step approach to understanding the mechanics of a six-month merchandising plan. each chapter in the book layers upon the previous chapter highlighting how each step impacts the next until a six-month plan is complete. Upon completion of the plan students will gain insight into how the plan is forecast into the future as well as how it is implemented at the actual purchasing level.

Dana Connell is an instructor at Columbia College of Art and Design, Chicago.

ABuyer’sLifeAConciseGuidetoRetailPlanningandForecastingDana Connell March2010352pp • 279 x 216 mmPB 978 1 56367 771 7 £46.00Instructor’sGuideandPowerPoint®Presentationavailable

NEW

Features:• Casestudiesthatapplythechapter’s

main concepts to a real-life situation• Chapterobjectivesoutliningwhat

students and instructors should expect to learn from each chapter

• Keytermsareboldedwithineachchapter, listed at the end of the chapter, and defined in the book’s glossary

Features:• Practicalinformationonplanningand

budgeting• Timelyprojectsandexercisesthat

ask students to apply the concepts in practical ways

• Coverageofthegrowingmulti-culturalconsumer market place

• Casestudies,aswellasarticlesfromjournals and trade periodicals









DeSiGn

WWD: 100 Years, 100 Designers tells the story of fashion over the last century through the lens of Women’s Wear Daily, and celebrates 100 designers who have had a powerful impact on what we wear and how we live. filled with hundreds of lavish illustrations, stunning photographs, and article excerpts taken directly from the pages of WWD, this book also illustrates the social and design trends that helped shape style over the last century.

WWD100Years,100DesignersJanuary2011312pp • 279 x 216 mm • 500+ illusHB 978 1 60901 252 6 £40.00

Accessory Design is an introduction to the history of accessories throughout the centuries, which provides students with both context and inspiration for their designs. A consistent chapter format covers the key stages of the design process for the major segments of the accessories market – handbags, footwear, and small accessories (belts, scarves, hats, etc.). examples of student illustrations from all stages of the design process, including sketches, mood boards, flats and final presentations support chapter projects and help students gain practical experience in developing a line of accessories for their design portfolio. Aneta Genova is based at Parsons, The New

School for Design.

AccessoryDesignAneta Genova August2011320pp • 279 x 216 mm • full colourPB978 1 56367 926 1 £60.00Instructor’sGuideandPowerPoint®Presentationavailable

A user-friendly and contemporary approach to the basic elements of fashion design, Designer’s Guide to Fashion Apparel explores the creative process of apparel design and the development of a collection. Written from an industry perspective, it takes an active approach combining the elements and principles of design, aesthetic judgment, technical competence, and an understanding of the customer. Rooted in the practical use of the creative process, students are challenged to simultaneously meet the demands of aesthetics, production, and consumer needs and are encouraged to experiment with the concepts and to discover how they apply to the everyday tasks of designers.

Evelyn L. Brannon is Professor Emeritus at Auburn University.

Designer’sGuidetoFashionApparelEvelyn L. BrannonJune2011 352pp • 279 x 203 mm • Colour illus PB978 1 56367 901 8 £65.00Instructor’sGuideandPowerPoint®Presentationavailable

NEW

NEW

NEW

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Features:• Full-colourphotographsandlineart

sketches, illustrated coverage of art elements and principles, designers’ work and research projects

• Coversdesignspecialties,includingmenswear and childrenswear and specialized design fields like knitwear and denim, swimwear and lingerie

• StudentresourcesincludeGlossaryandend of chapter study questions

Features:• Includesmanycasestudies(eg.Louis

Vuitton and hermès) plus profiles of designers driving the current trends in accessories

• Interviewswithcurrentaccessorydesigners and other key players provide real-world information about the industry

• ChapterProjectsdesignedforadesignstudio course allow students to practice a complete set of accessory design skills

Features:• Over500lavishillustrations,stunningphotographsand

excerpts from WWD• Adecadebydecadelookatthesocialanddesigntrendsthat

helped shape style over the last century• Firsthandinterviewswith30designersfrom1927–2010





This is the first text of its kind to present the basics of production management with clear instructions for creating each component of a production package. Students will look at the complete management process, from the costing and planning, to the off-shore production processes that include sourcing, assembly and finishing, and packaging and distribution. in the last section, a workbook format, students will have a chance to put their understanding into action by creating a production package of their own.

Paula J. Myers-McDevitt has taught at Cheney University, Immaculata University of Pennsylvania, and Harcum College.

ApparelProductionManagementandtheTechnicalPackage Paula J. Myers-McDevitt October2010224pp • 279 x 216 mmPB 978 1 56367 869 1 £45.00Instructor’sGuideavailable


DeSiGn

The growth and development of the apparel industry is reflected in the new methods of apparel manufacturing, the changes in apparel production such as mass production and product development, the advances in machinery and technology, and the impact of globalization. These advances and changes have produced a need for new definitions, revisions and reorganization of existing terms first listed in Fashion Production Terms.

Janace Bubonia is based at Texas Christian University.

ApparelProductionTermsandProcessesJanace Bubonia March2011416pp • 279 x 216 mm16pp colour illusPB978 1 56367 762 5 £55.00

Fashion by Design covers the elements and principles of design as they relate to fashion. By exploring the best examples from early to contemporary fashion design, students will develop the eye of a fashion designer, able to identify and understand how to manipulate the elements and principles of design. The theory of Fashion by Design originates in the field of art, while also drawing on aesthetics in the field of clothing and textiles.

Janice G. Ellinwood is based at Marymount University.

FashionbyDesignJanice G. Ellinwood March2011 336pp • 279 x 216 mm • Colour illusPB978 1 56367 848 6 £60.00Instructor’sGuideandPowerPoint®Presentationavailable

NEW

NEW

G

CONSTrUCTION,FITTINGANDPATTErNMAKING

Features:• Examplesfromearlytocontemporaryfashion• Profilesoffamousfashiondesigners• Step-by-stephands-onprojectsandsummarycharts

NewtothisEdition:• Neworganizationfocusingonmanufacturingandmassproduction• Newchapteroncolour• Newtermsandinformationonsizingandproductiontechniques• Termslistedalphabeticallywithineachchapterinclude

definitions, uses and illustrations

Features:• Diagramsofaproductiondepartmentsdivisionoflabour,

stages of costing, and scheduling• Examplesofcompletedproductionpackagesheetsfrom

actual apparel companies





With step-by-step written instructions, Draping Basics provides the fundamentals of designing foundation garments by draping fabric on a dress form. Photographs clearly demonstrate the details of the process, and cAD drawings show how the draping is transferred to paper patterns. The text covers the foundation skirt, bodice, and set-in sleeve, as well as foundation bodice variations; dart equivalent bodice styles; bodice designs; and skirt, dress, and collar styles.

Sally M. DiMarco is an associate professor at Baltimore City Community College.

DrapingBasicsSally M. DiMarco March2010 432pp • 305 x 229 mmfull colour illusPB 978 1 56367 736 6 £55.00

The fifth edition of this classic book on fashion sewing retains the large, helpful illustrations and easy-to-read text of previous editions. A basic text for beginner sewers, it features step-by-step instructions that take the reader start-to-finish through over 100 sewing applications. Students will learn how to assemble and construct designs of various styles from basic through intermediate and advanced skill levels.

Connie Amaden-Crawford is the author of The Art of fashion Draping (Fairchild, 2005).

This text guides fashion students through the garment construction process and provides them with the industry standard information that they will need to function effectively within design firms. By focusing on techniques for various market levels, from budget (mass market) and moderate to bridge (or better) and designer’s ready-to-wear, this text emphasizes the garment construction process as it exists in the industry today.

Mary Ruth Shields is an adjunct professor at Lincoln College of New England.

AGuidetoFashionSewing5thEditionConnie Amaden-Crawford March2011400pp • 279 x 216 mm • illus • DVDPB 978 1 60901 001 0 £65.00

IndustryClothingConstructionMethodsMary Ruth Shields October2010272pp • 305 x 229 mmPB 978 1 56367 726 7 £50.00Instructor’sGuideavailable

DRAPinG

CONSTrUCTION,FITTINGANDPATTErNMAKING

H

Features:• Practiceexercisesfeaturethroughoutthebook,helping

students develop competency with industry-based sewing methods

• Flowcharts,specs,costsheetsandhalfsizegarmentpatterns enrich the text throughout

NEWEDITION

NewtothisEdition:• Instructionsaccompaniedbylarge,clearillustrations• Twonewchaptersoutliningtheentiregarmentassembly

process with helpful ‘tricks of the trade’ hints• CompanionDVDhelpsstudentslearnbasicsewingskills

and techniques at their own pace

Features:• Step-by-stepinstructions,photographsandCADdrawings• Front,back,andsideviewsinthephotographsshowthe

three-dimensionality of the draped design• Textincludesgeneralandspecificchapterobjectivesand

lists of key terms to support the written instructions





This clear and concise textiles book focuses on comprehension of the interrelationship between the components of textiles, to help students understand and predict textile properties and performance. intended for undergraduate programs of colleges and universities that focus on fashion merchandising, fashion design, and interior design, Textiles: Concepts and Principles provides a thorough approach to the fundamentals of textiles.

Virginia Hencken Elsasser is based at Centenary College.

TextilesConceptsandPrinciples3rdEditionVirginia Hencken Elsasser March2011336pp • 235 x 187 mm8pp full colour illusPB 978 1 56367 844 8 £55.00Instructor’sGuideandPowerPoint®Presentationavailable

Tailoring books typically focus on the construction of tailored garments, beginning with the selection of ready-made patterns and concluding with the assembly of the various pieces. Tailored Fashion Design will begin a few steps ahead in the design process—providing students with inspiration and guidance to make their own patterns for tailored jackets, which they will then execute using contemporary tailoring techniques that the book will also outline.

Pamela Powell is based at the College of DuPage and Columbia College Chicago.

TailoredFashionDesignPamela Powell October2010240pp • 279 x 216 mmFull-scale pattern packPB978 1 56367 746 5 £50.00

I

iLLUSTRATinG

This text provides a step-by-step approach to drawing the basic fashion figure, identifying the elements of a garment, and discussing the various techniques used to render fashion illustration. The book also benefits the advanced user by its exploration of concepts such as manipulating the figure, drawing draped garments, and creating flats. By the end of the book students will have an understanding of the concepts of fashion drawing, of their own talents and goals, and a glimmer of their own personal style.

Steven Stipelman is a professor at the Fashion Institute of Technology.

IllustratingFashionConcepttoCreation3rdEditionSteven Stipelman October2010480pp • 279 x 216 mm Full colour illus • CD-ROMPB978 1 56367 830 1 £45.00

TAiLORinG

TexTiLeS

Features:• Separatecompanionpackagecontainingfull-scalepatterns• Coverageoftailoringformenandwomen• Step-by-stepinstructionsformoderntailoringtechniques• Historicaloverviewandprofilesofcontemporarydesigners

NewtothisEdition:• Newchapteronenvironmentalissues• Providestoolstoevaluatetheeffectoffabricconstruction

to the performance of a product• Studentresourcesincludecasestudiesofindustryproducts

and procedures

Features:• Chaptersincludesubjectoverviews• Four-colorillustrationsthroughout• CD-rOMprovidesdemonstrationsanddiscussion

NEWEDITION

NEWEDITION




Inspectioncopiesavailableonrequest J

PROfeSSiOnAL DeVeLOPMenT

This comprehensive and easy to read new edition revisits the exciting venture of the fashion internship with a fresh layout and design. A pivotal point in the student career, the internship provides real-world experience within the guided realm of academia. To help students gain the most from this experience, The Fashion Intern first guides students in preparing to search for and secure an internship, and then challenges the student to critique the internship organization from the perspective of a business analyst.

Michele M. Granger is professor at Missouri State University.

TheFashionIntern2ndEditionMichele Granger May2010400pp • 279 x 216 mm 12pp full colour • CD-ROMPB 978 1 56367 910 0£25.00Instructor’sGuideavailable

Creativity in Fashion Design will teach students that creativity is a tool available to anyone who understands its components. Students are introduced to the foundations of creativity, with particular emphasis on exploring and developing their individual and collaborative creativity relative to fashion design. Through a series of practical workbook exercises, students will learn how to actively seek the characteristics and environments that foster creativity and avoid the factors that inhibit it. They will build an inspiration journal that will show them how creativity functions within their own design processes. As a result, students will build a portfolio of ideas and inspirations and discover that true creativity must also achieve some end, whether it is artistic, aesthetic, or a response to market needs.

Tracy Jennings is based at Dominican University.

CreativityinFashionDesignAnInspirationWorkbookTracy Jennings June2011240pp • 279 x 216 mm • Colour illusPB978 1 56367 895 0 £50.00Instructor’sGuideavailable

NEW

A designer’s portfolio is their calling card in an increasingly competitive fashion industry – displaying their unique design perspective, skill sets and creativity. This comprehensive portfolio reference prepares students as they begin their fashion design careers. Those already working in the industry or wishing to re-enter the job market will also appreciate these new approaches foe revising or recreating their portfolios. each chapter highlights essential skills and techniques to help designers become competitive with in their chosen markets. By focusing on both logical and creative solutions, the designer becomes aware of the process of developing the portfolio – from concept through presentation of the finished product.

Linda Tain is a professor at the Fashion Institute of Technology.

PortfolioPresentationforFashionDesigners3rdEditionLinda TainJuly2010416pp • 305 x 229 mm • colour illusPB978 1 56367 817 2 £55.00

NEWEDITION

NEWEDITION

Features:• Workbookformatbalancescreativitytheorywith

immediate application• Studentresourcesincludejournalstemplates,chapter-

opening vignettes and interactive illustrated activities

Features:• Coversnewfashionareassuchasfashioncommunication

including journalism, photography, promotion, show production and fashion entrepreneurship

• Newexamplesofadvertisements,projects,assignments,and cV layouts

• CoverageofE-portfoliosandothertechnologicaltoolsandterms




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BESTSELLERS


TheAnatomyofFashionDressingtheBodyfromtheRenaissancetoTodaySusan J. Vincent November 2009 • 256pp244 x 172 mm • 50 bw illus PB 978 1 84520 764 9 £19.99/$34.95HB 978 1 84520 763 2 £55.00/$99.95

ReconstructingItalianFashionAmericaandtheDevelopmentoftheItalianFashionIndustryNicola White

2000 • 224pp • 44 b&w and 4 colour illus

PB 978 1 85973 341 7 £18.99/$37.95HB 978 1 85973 336 3 £53.00/$109.95E-INST 978 1 84520 965 0 £53.00/$109.95

FashionunderFascismBeyondtheBlackShirtEugenia Paulicelli

2004 • 240pp • 234 x 156 mm 30 bw illus PB 978 1 85973 778 1 £19.99/$37.95HB 978 1 85973 773 6 £53.00/$109.95E-INST 978 1 84520 842 4 £53.00/$109.95

fAShiOn hiSTORy

Giorgio Riello is Associate Professor in Global History and Culture at the University of Warwick. Peter McNeil is Professor of Design History in the School of Design at the University of Technology, Sydney and Foundation Professor of Fashion Studies at Stockholm University.

October2011 • 448pp • 235 x 210 mm • 210 colour illusPB 978 0 85785 038 6 £19.99/$29.95

“At last a work that deals not only with the history of footwear, but also with its cultural significance.”ManoloBlahnik

“Anyone who has ever spent the rent on a pair of impossibly high stilettos, has bought shoes that don’t fit, or owns shoes they have never worn, will want to get their hands on this beautiful coffee-table tome.” TimesMagazine

“An exceptionally beautiful and wide-ranging history of footwear.” TheObserver

ShoesAHistoryfromSandalstoSneakersedited by Giorgio Riello and Peter McNeil

NEWinPB

What do your shoes say about you?

Shoes have been used throughout history to signal how fashionable we are, our sexual desires, aesthetic sense, social status, and personality.

Within these pages is pretty much everything you ever wanted to know about shoes – the tiny crushing shoes of China,theinfamouschopinewithits23-inchheel,howdandies made men’s shoes beautiful in the eighteenth century, and how the powers of conservatism made them dull again, war and the wellington boot, sex and the high heel, the rise of the sneaker, and the cult of shoe designers.







BESTSELLERS

Victorian Fashion Accessories takes the reader on a fascinating tour of the world of women’s accessories and in doing so gives a sweeping view of nineteenth-century British cultural history. A woman’s accessories were much more than the incidental finishing touches to her elaborate dress. The colour and material makeup of a pair of gloves indicated her class aspirations. fans were used to communicate secretly with potential lovers. even the vanity set on a woman’s bedroom dresser indicated her affinity with the Orient and approval of colonial expansion.

This highly engaging study reveals the beliefs, values, attitudes and assumptions imbedded in women’s accessories, unraveling the complexities and contradictions of the women who used these artifacts and the Victorian society which created them. Victorian Fashion Accessories will be essential reading for students and scholars of fashion studies, history and costume, and anyone interested in the history of dress.

Ariel Beaujot holds a Postdoctoral Fellowship with the International Center in the Department of History at the University of Southern Mississippi.

December2011 •224pp • 234 x 156 mm • 30 bw illusPB 978 1 84788 682 8 £19.99/$34.95HB 978 1 84788 683 5 £55.00/$99.95

VictorianFashionAccessories Ariel Beaujot

Over the past 40 years, Japanese designers have led the way in aligning fashion with art, ideology and integrity, as well as addressing identity and social politics through dress.TheinspirationalMiyake,YamamotoandKawakubohavegainedworldwiderespect and admiration and have influenced a generation of designers and artists alike.

Based on twelve years of research, this book provides a richly detailed and uniquely comprehensive view of the work of these three key designers. it outlines their major contributions and the subsequent impact that their work has had upon the next generation of Japanese designers including Watanabe, Takizawa and Takahashi (Undercover), leading Japanese textile designers, and european fashion designers including Margiela and the Belgians, Viktor & Rolf and chalayan.

Bonnie English is Associate Professor in Art and Design Theory at the Queensland College of Art, Griffith University, Brisbane.

August2011 • 192pp • 244 x 172 mm • 40 bw and 24 colour illusPB 978 1 84788 310 0 £17.99/$29.95HB 978 1 84788 311 7 £55.00/$99.95E-IND 978 0 85785 054 6 £17.99/$25.26

JapaneseFashionDesignersTheWorkandInfluenceofIsseyMiyake,YohjiYamamotoandReiKawakubo Bonnie English

NEW

NEW

ChineseFashionFromMaotoNow Juanjuan Wu2009 • 256pp • 244 x 172 mm 50 bw illus PB 978 1 84520 779 3 £18.99/$34.95HB 978 1 84520 778 6 £55.00/$99.95

ParisFashionACulturalHistoryValerie Steele1998 • 336pp • illusPB 978 1 85973 973 0 £17.99/$32.95

JapaneseFashionACulturalHistoryToby Slade2009 • 192pp • 234 x 156 mm PB 978 1 84788 252 3 £17.99/$29.95HB 978 1 84788 253 0 £55.00/$99.95E-IND 978 1 84788 748 1 £17.99/$29.95

fAShiOn hiSTORy

GLOBAL fAShiOn







11

The relationship between popular music and fashion has been a culturally significant onesincethe1950s,andthisbookdemonstratesthewaysinwhichmusicandmusicians play a key role in the shaping of identity, taste and consumption. Using a range of historical and contemporary examples, this book uncovers the way in which fashion and music have worked to shape contemporary attitudes to bodies and identities.

focusing on performers as much as fans; on the mainstream as much as the underground, Fashion and Music provides a lens through which to examine themes of gender, sexuality, ageing and youth, ethnicity, body image, consumer culture, fandom and postmodernity.

Janice Miller is Lecturer in Cultural and Historical Studies at the London College of Fashion.

July2011• 192pp • 234 x 156 mm • 20 bw illusPB 978 1 84788 413 8 £19.99/$34.95HB 978 1 84788 414 5 £55.00/$99.95

FashionandMusicJanice Miller

The fashion model’s hold on popular consciousness is undeniable. how did models emerge as such powerful icons in modern consumer culture? This volume brings together cutting-edge articles on fashion models, examining modelling through race, class and gender, as well as its structure as an aesthetic marketplace within the global fashion economy. essays include treatments of the history of fashion modelling, exploring how concerns about racial purity and the idealization of light skinned black models shaped the practice of modelling in its early years. Other essays examine how models have come to define femininity through consumer culture.

Accessible and highly engaging, Fashioning Models is essential reading for students and scholars of fashion and related disciplines.

Joanne Entwistle is Senior Research Fellow at London College of Fashion. Elizabeth Wissinger is Assistant Professor at the City University of New York.

November2011• 224pp • 234 x 156 mm • 30 bw illusPB 978 1 84788 154 0 £19.99/$34.95HB 978 1 84788 155 7 £55.00/$99.95

FashioningModelsImage,TextandIndustryedited by Joanne Entwistle and Elizabeth Wissinger

fAShiOn AnD cULTURe

NEW

NEW

Introduction•DressingFans:Music,ClothesandConsumption•GwenlovesVivienne:Branding,FashionandMusic•WitchyWomen:FashioningtheWomanlyBodyoftheFemaleSinger-Songwriter•WhiteSuitedMen:StyleandtheMarketingoftheBoyband•DressingyourAge:FashioningtheAgeingBodyofPerformersandFans•Styling,RaceandNation•SpectacleandSexuality:Clothes,ConcertsandtheCarnivalesque•Conclusion•Index

CONTENTS

Order online at www.bergpublishers.com




TheSariMukulika Banerjee and Daniel Miller

2008 • 288pp • 234 x 210 mm 215 bw illus PB 978 1 84788 314 8 £19.99/$29.95

Order online at www.bergpublishers.com12

BESTSELLERS

Performance, Fashion and the Modern Interior examines the interior as a ‘stage’ upon which modern life and lifestyles are consciously fashioned and ‘performed’ and from which modern identities are projected by and through design.

Scholars from europe, canada, America and Australia present a range of interior environments – domestic interiors, sets for stage and film, exhibition spaces, art galleries, hotel lobbies, cafes and retail spaces – to explore each as an intersection of fashion, lifestyle and performance.

Sharing the thesis that the fashionably dressed body and the interior can be seen as part of the same creative and expressive continuum, the essays highlight the ways in which interiors can give shape to and dramatise modern life.

Fiona Fisher and Patricia Lara-Betancourt are Postdoctoral Researchers in the Faculty of Art, Design and Architecture at Kingston University. Trevor Keeble is Associate Dean of the Faculty of Art, Design and Architecture at Kingston University. Brenda Martin is the Curator of the Dorich House Museum at Kingston University.

September2011 •352pp • 244 x 189 mm • 100 bw illusPB 978 1 84788 781 8 £27.99/$49.95 E-IND 978 0 85785 059 1 £27.99/$39.31HB 978 1 84788 782 5 £75.00/$150.00

Performance,FashionandtheModernInteriorFromtheVictorianstoTodayedited by Fiona Fisher, Trevor Keeble, Patricia Lara-Betancourt and Brenda Martin

NEW

Veil Modesty,PrivacyandResistanceFadwa El Guindi2003 • 262pp • 14 bw illusPB 978 1 85973 929 7 £18.99/$37.95HB 978 1 85973 924 2 £63.00/$130.95E-INST 978 1 84520 884 4 £63.00/$130.95

fAShiOn AnD cULTURe

“Tarlo’s work shows the changing contemporary styles of first-generation British Islamic fashion design companies and opens dialogue for mutual understanding between Muslims and non-Muslims interested in clothing subleties. Highly Recommended.” Choice

“Fluid style, beautiful pictures, and honest stories” MuslimahMediaWatch

This timely and important book cuts through media stereotypes of Muslim appearances, providing intimate insights into what clothes mean to the people who design and wear them. it examines how different ideas of fashion, politics, faith, freedom, beauty, modesty and cultural diversity are articulated by young British Muslims as they seek out clothes which best express their identities, perspectives and concerns.

Emma Tarlo is Reader in Anthropology, Goldsmiths, University of London.

January2010• 320pp • 244 x 172 mm • 50 bw and 32 colour illusPB978 1 84520 433 4£19.99/$34.95HB 978 1 84520 432 7 £60.00/$109.95

VisiblyMuslimFashion,Politics,FaithEmma Tarlo

HairStyling,CultureandFashionedited by Geraldine Biddle-Perry and Sarah Cheang2008 • 278pp • 244 x 172 mm • 80 bw illus PB978 1 84520 792 2 £19.99/$39.95HB 978 1 84520 791 5 £55.00/$109.95







13

BESTSELLERS


This book offers an essential reference for anyone interested in contemporary european jewellery design. Through guided conversations with the major designers of today, Roberta Bernabei reveals the creative, conceptual and technical working practices that underpin the aesthetic of each practitioner’s work. in addition, the dialogues shed new light on these jewellers’ sources of inspiration and their ideas relating to functionality and the human body. each interview is supported by photographs and a detailed bibliography and appendix which locates the jewellers’ work in galleries and museums as well as online.

Majorjewelleryartistspresentinclude:GiampaoloBabetto,GijsBakker,OttoKünzli,Ruudt Peters, Mario Pinton and Tone Vigeland, alongside members of the emergent generation: Ted noten, Annamaria Zanella and christoph Zellweger. This book, which opens the door to contemporary jewellery practice, will be welcomed by all students, lecturers and practitioners.

Roberta Bernabei is a practitioner whose work has been exhibited at various venues in Europe, including Birmingham Museums and Art Gallery and the V&A Museum.

June2011• 256pp • 244 x 172 mm • 28 colour and 100 bw illusPB978 1 84520 770 0£19.99/$34.95HB 978 1 84520 769 4£55.00/$99.95

ContemporaryJewellers InterviewswithEuropeanArtistsRoberta Bernabei

fAShiOn AnD cULTURe

NEW

TexTiLeSThis book explores the fascinating history and present-day practices associated with cotton. This is a story of commercial and cultural enterprise, of war between east and West, of technological and industrial revolution, social modernisation, colonialism and slavery.

cotton’s history and track record on labour conditions and the environment have tarnished its history and reputation, even as cotton clothes have become the mark of modern industrialised society. yet cottons also take other cultural forms and cotton textiles and artifacts are part of a vibrant craft tradition in many parts of the world. This book explores the history, impact and ongoing life of this hugely influential textile.

Beverly Lemire is Professor and Henry Marshall Tory Chair at the Department of History and Classics, and the Department of Human Ecology at the University of Alberta.

March2011 • 192pp • 244 x 189 mm • 25 bw and 25 colour illusPB978 1 84520 300 9 £21.99/$39.95HB 978 1 84520 299 6 £55.00/$99.95

Cotton Beverly Lemire

NEW

TheCultureofKnittingJoanne Turney

2009 • 288pp • 244 x 172 mm 40 bw illus PB 978 1 84520 592 8 £19.99/$34.95HB 978 1 84520 591 1 £55.00/$99.95

TheTextileBookColin Gale and Jasbir Kaur

2002 • 232pp • 234 x 156 mm30 bw and 8 colour illus PB 978 1 85973 512 1 £17.99/$32.95HB 978 1 85973 507 7 £53.00/$89.95E-INST 978 1 84520 910 0£53.00/$89.95Inspectioncopiesavailableonrequest

FashionandTextilesAnOverviewColin Gale and Jasbir Kaur

2004 • 256pp • 244 X 172 mm 30 bw and 8 colour illus PB978 1 85973 818 4 £17.99/$32.95HB 978 1 85973 813 9 £53.00/$109.95E-INST 978 1 84520 642 0 £53.00/$109.95Inspectioncopiesavailableonrequest







Order online at www.bergpublishers.com14

On any given day nearly half the world’s population is wearing blue jeans. This is entirely extraordinary. yet there has never been a serious attempt to understand the causes, nature and consequences of denim as ‘the’ global garment of our world. This book takes up that challenge. it gives clear, if surprising, explanations for why this is the case, challenging the accepted history of jeans and showing why the reasons cannot be commercial.

While discussing the consequences of denim at the global level, the book consists of some exemplary studies by anthropologists of what blue jeans mean in a variety of local situations. These range from the discussion of hip-hop jeans in Germany, and denim and sex in Milan, through to the connection between denim and recycling in the US. But through all these intensively researched ethnographies of local denim we build our understanding of the most curious of all features of blue jeans – the rise of global denim.

Daniel Miller is Professor of Material Culture at University College London. He is the author of many books, including The Sari (with Mukulika Banerjee, Berg, 2004), Anthropology and the individual (Berg, 2009) and The comfort of Things (2009). Sophie Woodward is Lecturer in Sociology at the University of Manchester and author of Why Women Wear What they Wear (Berg, 2007).

November2010 • 224pp • 234 x 156 mm • 12 bw illusPB 978 1 84788 631 6 £19.99/$29.95 E-IND978 1 84788 739 9£19.99/$29.95HB 978 1 84788 632 3 £55.00/$99.95

GlobalDenim edited by Daniel Miller and Sophie Woodward

TexTiLeS

Textiles connect a variety of practices and traditions, ranging from the refined couture garments of Parisian fashion to the high-tech filaments strong enough to hoist a satellite into space. Today, textiles reveal their capacity to transform our world more than any other material. high-performance fabrics are being reconceived as immersive webs, structural networks and information exchanges, and their ability to interface with technology is changing how the human body is experienced and how the urban environment is built.

Textile Futures highlights recent works from key practitioners and examines the changing role of textiles. Recent developments present new technical possibilities that are beginning to redefine textiles as a uniquely multidisciplinary field of innovation and research. This book is an important tool for any textile practitioner, fashion designer, architect, interior designer or student designer interested in following new developments in the field of textiles, seeking new sustainable sources, or just eager to discover new works that reveal the potency of textiles as an ultramaterial.

Bradley Quinn is an author, journalist and independent scholar with expertise in fashion, textiles and design. His books include Techno fashion (Berg, 2002), The Fashion of Architecture (Berg, 2003), chinese Style, Scandinavian Style and Mid-century Modern.

September2010• 320pp • 244 x 172 mm • 50 bw and 60 colour illusPB 978 1 84520 808 0 £19.99/$34.95HB 978 1 84520 807 3 £60.00/$99.95

TextileFuturesFashion,DesignandTechnologyBradley Quinn




FashionTheoryTheJournalofDress,BodyandCultureedited by Valerie Steele

‘A fine addition to academic institutions with cultural studies programs; essential for those with special collections in fashion and costume.’ LibraryJournal

Launched in 1997, Fashion Theory is well established as the leading peer-reviewed, international, and interdisciplinary journal for the analysis of all aspects of the cultural significance of dress and fashion worldwide – from Vogue to Versace, from kimonos to kilts, and from foot-binding to body piercing.

Single Issue: £19.99/$35.95

SubscriptionRates:Individuals (print):£49/$85Institutions (print + online): £313/$611Institutions (online only):£266/$519

4 issues per year: March, June, September, DecemberInstitutionalsubscriberstoFashion Theory benefitfromaccesstoFashion PracticeISSN: 1362-704X e-ISSN: 1751-7419www.bergjournals.com/fashiontheory

FashionPracticeTheJournalofDesign,CreativeProcess&theFashionIndustryedited by Sandy Black and Marilyn DeLongFashion Practice is the first academic peer-reviewed journal to cover all aspects of contemporary design and manufacture within the context of the fashion industry. interdisciplinary in approach, it provides a much-needed forum for

topics ranging from design theory to the impact of technology, economics and industry on fashion practice.

Only available through subscription

SubscriptionRates:Individuals (print):£35/$68Institutions (print + online):£313/$611Institutions (online only): £266/$519

2 issues per year: May, NovemberInstitutionalsubscribersto Fashion PracticebenefitfromaccesstoFashion Theory ISSN: 1756-9370 e-ISSN: 1756-9389www.bergjournals.com/fashionpractice

TextileTheJournalofClothandCultureedited by Catherine Harper andDoran Ross

Winner of the ALPSP/charlesworth Award forBestNewJournal2005

‘Any university or college with an interest in textiles should subscribe to it and make it easily available. For individual scholars and makers, the journal provides a useful resource and will be a pleasure to collect and possess.’ TimesHigherEducation

Textile in an international and peer-reviewed journal that brings together research in textile studies in an innovative and distinctive academic forum. it provides a platform for points of departure between art and craft; gender and identity; cloth, body and architecture; labour and technology; techno-design and practice – all situated within the broader context of material and visual culture.


SubscriptionRates:Individuals (print):£49/$85Institutions (print + online): £170/$331Institutions (online only):£144/$2823 issues per year: March, July, NovemberISSN: 1475-9756 e-ISSN: 1751-8350www.bergjournals.com/textile

JOURnALS


www.bergjournals.com/fashiontheory

www.bergjournals.com/fashionpractice

www.bergjournals.com/textile

http://www.bergpublishers.com/BergJournals/FashionTheory/tabid/524/Default.aspx

http://www.bergpublishers.com/BergJournals/FashionPractice/tabid/3730/Default.aspx

http://www.bergpublishers.com/BergJournals/Textile/tabid/518/Default.aspx



Photography&Cultureedited by Val Williams, Thy Phu and Kathy Kubicki

‘Photography&Culture will create a new context for reflection and multi-disciplinary perspectives on the nature of photography, its practices, meanings, and private/public worlds. In doing so it will help to redefine the study of photography as something broader than it is often taken to be.’JenniferG.Tucker, Department of history, Wesleyan University, USA

Photography & Culture is an international, interdisciplinary, and peer-reviewed journal that focuses on the historical, technological, cultural and social aspects of photography. it integrates art historical approaches with newer work from visual culture, communication and anthropology, media, cultural and museum studies, fashion and design, as well as history and sociology.


SubscriptionRates:Individuals (print):£38/$70Institutions (print + online): £167/$326Institutions (online only):£142/$277

3 issues per year: March, July, November ISSN: 1751-4517 e-ISSN: 1751-4525www.bergjournals.com/photographyandculture

DesignandCultureTheJournaloftheDesignStudiesForumedited by Elizabeth Guffey, SUny, Purchase, USA

‘A fine choice for academic libraries serving students and researchers in design or cultural studies.’ LibraryJournal

Design is a vibrant field. The so-called ‘edges’ are increasingly becoming its driving forces. crossovers between traditional design disciplines and other professions are becoming enriched. Design and

Culture occupies a vital role in tackling these changes head-on by situating design within the full range of cultural contexts. it examines design in relation to other academic disciplines, including marketing management, cultural studies, anthropology, material culture, geography, visual culture and political economy.

Only available through subscription

SubscriptionPricesIndividuals (print):£31/$60Institutions (print + online): £180/$350Institutions (online only):£153/$2983 issues per year, March, July, November ISSN: 1754-7075 e-ISSN: 1754-7083www.bergjournals.com/designandculture

TheJournalofModernCraftedited by Glenn Adamson, Tanya Harrod, and Edward S. Cooke Jr..

‘This is a worthy addition to collections of scholarly art journals.’ LibraryJournal

The Journal of Modern Craft is the first peer-reviewed academic journal to provide an interdisciplinary and international forum focusing on craft in all its historical and contemporary

manifestations. Special emphasis is placed on studio practice and on the transformations of indigenous forms of craft activity throughout the world. The journal also explores the relevance of craft within new media, folk art, architecture, design, contemporary art, and other fields.


SubscriptionRates:Individuals (print):£27/$52Institutions (print + online): £176/$342Institutions (online only): £149/$291

3 issues per year: March, July, NovemberISSN: 1749-6772 e-ISSN: 1749-6780www.bergjournals.com/journalofmoderncraft

16

JOURnALS


www.bergjournals.com/photographyandculture

www.bergjournals.com/designandculture

http://www.bergpublishers.com/BergJournals/PhotographyandCulture/tabid/3257/Default.aspx

http://www.bergpublishers.com/BergJournals/DesignandCulture/tabid/3594/Default.aspx

www.bergjournals.com/journalofmoderncraft

http://www.bergpublishers.com/BergJournals/TheJournalofModernCraft/tabid/3254/Default.aspx

Accessory Design FAdamson, Glenn 16Amaden-Crawford, Connie HAnatomy of Fashion, The 9Apparel Production Management and the

Technical Package GApparel Production Terms and Processes GBanerjee, Mukulika 12Barthes, Roland 8Beaujot, Ariel 10Berg Companion to Fashion 3Berg Encyclopedia of World Dress and Fashion 1Bernabei, Roberta 13Bickle, Marianne CBiddle-Perry, Geraldine 12Black, Sandy 15Body Style 8Brannon, Evelyn L. B, FBryant, Nancy O. BBubonia, Janace GBusiness of Fashion 4E, The BBuyer’s Life, A EBye, Elizabeth 6Cheang, Sarah 12Chinese Fashion 10Church Gibson, Pamela 8Connell, Dana EContemporary Jewellers 13Cooke Jr., Edward S. 16Costing for the Fashion Industry 7Cotton 13Craik, Jennifer 5Creativity in Fashion Design JCultural History of Fashion in the

20th Century, A 7Culture of Knitting, The 13Cumming, Valerie 3Cunningham, Patricia A. 7Cunnington, C. W. 3Cunnington, P. E. 3Davis Burns, Leslie BDeLong, Marilyn 15Design and Culture 16Designer’s Guide to Fashion Apparel FDiamond, Jay EDictionary of Fashion History 3DiMarco, Sally M. HDoing Research in Fashion and Dress 7Draping Basics HEicher, Joanne B. 1El Guindi, Fadwa 12Ellinwood, Janice G. GEnglish, Bonnie 7, 10Entwistle, Joanne 11Essentials of Exporting and Importing DEvans, Nathalie 7Fashion and Celebrity Culture 8Fashion and Cultural Studies AFashion and Music 11Fashion and Textiles 13Fashion and the Consumer 5Fashion Branding Unraveled C

Fashion by Design GFashion Design 6Fashion Forecasting 3E BFashion Law DFashion Marketing CFashion Practice 15Fashion Public Relations CFashion Reader 2E, The 4Fashion Theory 15Fashion Trends 5Fashion under Fascism 9Fashion Zeitgeist 8Fashion: Critical and Primary Sources 2Fashion: The Key Concepts 5Fashioning Models 11Fashion-ology 6Fiore, Ann Marie 5, DFisher, Fiona 12Gaimster, Julia 6Gale, Colin 13Garner, Myrna B. BGenova, Aneta FGlobal Denim 14Going Global 2E BGranger, Michele JGreat Fashion Designers 6Guffey, Elizabeth 16Guide to Fashion Sewing 5E, A HHair 12Halepete, Jaya EHameide, Kaled K. CHarper, Catherine 2, 15Harrod, Tanya 16Hencken Elsasser, Virginia IIllustrating Fashion 3E IIn Fashion 2E AIndustry Clothing Construction Methods HJapanese Fashion 10Japanese Fashion Designers 10Jeffrey, Michael 7Jimenez, Guillermo C. DJohnson, Kim K. P. 5Journal of Modern Craft, The 16Kaiser, Susan AKaraminas, Vicki 5Kaur, Jasbir 13Kawamura, Yuniya 6, 7Keeble, Trevor 12Kim, Eundeok 5Kim, Hyejeong 5Kolsun, Barbara DKubicki, Kathy 16Kunz, Grace I. BLaFleur, Rosetta DLanguage of Fashion, The 8Lara-Betancourt, Patricia 12Lemire, Beverly 13Lillethun, Abby 4Martin, Brenda 12McNeil, Peter 2, 5, 9Men’s Fashion Reader, The 5Merchandise Planning Workbook D

Miller, Daniel 12, 14Miller, Janice 11Mink Rath, Patricia DMullet, Kathy K. BMyers-McDevitt, Paula J. GParis Fashion 10Paulicelli, Eugenia 9Performance, Fashion and the

Modern Interior 12Perlman, Sar CPhotography and Culture 16Phu, Thy 16Polan, Brenda 6Portfolio Presentation for Fashion Designers JPowell, Pamela IPrice Alford, Holly AQuinn, Bradley 14Reconstructing Italian Fashion 9Retail Advertising and Promotion ERetailing in Emerging Markets ERiello, Giorgio 9Ross, Doran 15Sari, The 12Sherman, Gerald J. CShields, Mary Ruth HShoemack, Harvey R. DShoes 9Slade, Toby 10Steele, Valerie 3, 10, 15Stegemeyer, Anne AStipelman, Steven IStone, Elaine ATailored Fashion Design ITain, Linda JTarlo, Emma 12Textile 15Textile Book, The 13Textile Futures 14Textiles: Concepts and Principles 3E ITextiles: Critical and Primary Sources 2Tredre, Roger 6Turney, Joanna 13Twentieth-Century American Fashion 7Understanding Aesthetics for the

Merchandising and Design Professional 2E DVeil 12Victorian Fashion Accessories 10Vincent, Susan J. 9Vinken, Barbara 8Visibly Muslim 12Visual Research Methods in Fashion 6Welters, Linda 4, 7White, Nicola 9Who’s Who in Fashion 5E AWilliams, Val 16Winge, Theresa M. 8Wissinger, Elizabeth 11Woodward, Sophie 14Wu, Juanjuan 10WWD FYurchisin, Jennifer 5

Index

17

REPRESENTATIVES AND AGENTS

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