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MyPhone@Work 1 Ojas Rege VP Products Mobile Summit Mobile Summit
Transcript of ber: Canadian Bbw Xxx
MyPhone@Work
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Ojas Rege VP Products
Mobile Summit Mobile Summit
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“ To be happy in this world, first you need a cell phone and then you need an airplane. Then you’re truly wireless.”
Ted Turner
Enterprises Pay for a lot of Smartphones
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Explosive Growth and Diversity
WW Enterprise Smartphone Shipments (Corporate- and Individual-Liable Smartphones used for Work)
13,414 19,635 12,745
31,801 4,013
9,329
11,528
23,557
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
90,000
100,000
2006 2007 2008 2009 2010 2011 2012 2013
1000
s U
nits
/Yea
r
44M
90M
Source: “Worldwide Business Use Converged Mobile Device Forecast and Analysis 2009-2013” IDC June 2009
Challenge: Smartphones are Harder than Laptops
Single OS strategies collapsing
Enterprise data moving to smartphones
End-users have a say
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Challenge: Smartphones are Harder than Laptops
Single OS strategies collapsing
Enterprise data moving to smartphones
End-users have a say
The Result Best Device
More Services
Control Visibility
IT struggling to keep up
End-user expectations
rising
Mobile expense line growing
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MobileIron: Data-driven Smartphone Management
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Focus on the data to provide: Operational Management
Cost Control End-user Services
Move Beyond the Device…It’s the Data That Matters
Smartphones Aren’t Phones…They’re Computers
Strategic Deals
What We’ve Learned (and are Learning)
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2007
Research
2008
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2009
MobileIron stage
Development Launch
“The metal doesn’t matter”
Lots of band-aids, no solution
Enterprise mobile isn’t sexy
Learnings
Strategic Deals
What We’ve Learned (and are Learning)
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2007
Research
2008
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2009
MobileIron stage
Development Launch
“The metal doesn’t matter”
Lots of band-aids, no solution
Enterprise mobile isn’t sexy
n3 to 3n
CFO really cares about $10K events
Outsourcing in full swing
Learnings
Strategic Deals
What We’ve Learned (and are Learning)
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2007
Research
2008
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2009
MobileIron stage
Development Launch
“The metal doesn’t matter”
Lots of band-aids, no solution
Enterprise mobile isn’t sexy
n3 to 3n
CFO really cares about $10K events
Outsourcing in full swing
End-user in control
Crashing wave, no shelter
Tactics now … strategy later
Learnings
Time Capsule
10
2000
But enterprise said “Prove it!”
Time Capsule
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2000
But enterprise said “Prove it!”
2009: More apps, same lessons
Design: Mobile is not just a smaller screen
Development: Mobile complexity is exponential
Sales: Mobile is owned … by whom?
Deployment: Mobile is my lifeline
Time Capsule
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2000
But enterprise said “Prove it!”
2009: More apps, same lessons
Design: Mobile is not just a smaller screen
Development: Mobile complexity is exponential
Sales: Mobile is owned … by whom?
Deployment: Mobile is my lifeline
Mobile is “me”
THANK YOU
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