Bepanthen Activity Activity Screen Shots Mums Say Group.

Bepanthen Activity

Activity Screen Shots

Mums Say Group

Bepanthen ActivityMums Say GroupBepanthen Mums Say Group

Bepanthen ActivityMums Say GroupHomepage Scrolling Article

Bepanthen ActivityMums Say GroupPregnancy Scrolling Article

Bepanthen ActivityMums Say GroupFamily Life Scrolling Article

Bepanthen ActivityMums Say GroupFacebook

Bepanthen Activity

Post - Recruitment

Mums Say Group

Bepanthen ActivityMums Say GroupHomepage Scrolling Article

Bepanthen ActivityMums Say GroupPregnancy Scrolling Article

Bepanthen ActivityMums Say GroupPregnancy Takeover

Bepanthen ActivityMums Say GroupNewborn and Baby Takeover

Bepanthen ActivityMums Say GroupROS Banners Ads

Bepanthen ActivityMums Say GroupFacebook

Bepanthen Activity

Performance vs. KPIs

Mums Say Group

Bepanthen Activity

The activity has performed very well• Stronger than expected user views of the group• Actual user views of 43,124 vs. KPI of 35,000 (123% vs. KPI)

Reach of activity (the number of users that saw the activity, performed well too:• Actual site reach of 184,460 vs KPI of 170,000 (109% vs KPI)• Actual Facebook reach of 63,510 vs. KPI of 61,000 (104% vs KPI)

Frequency of messaging performed better too:• Actual site frequency of 3.1 vs KPI of 3 (slightly ahead on KPI)• Actual Facebook frequency of 4.3 vs. KPI of 4 (106% vs KPI)

Mums Say Group

Bepanthen Activity

User feedback• The 30 mums selected to give their feedback did so and each one endorsed the

product (i.e. would use again/effective/it worked/buy again/recommend) after the trial

• Product awarded our ‘As loved by MummyPages mums’ endorsement • Full permission to use the claim and badge for 2 years from July 2014

Mums Say Group

Bepanthen Activity

User feedback

Mums Say Group

Bepanthen ActivityMums Say Group

Bepanthen Activity Activity Screen Shots Mums Say Group.

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