Benzoclav Vision 05.06.10
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Transcript of Benzoclav Vision 05.06.10
8/8/2019 Benzoclav Vision 05.06.10
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Top HQs ± PCPM valueName of TM H.Q. RS IN LACS
Nishikant Deshmukh Beed 0.31
Kr ishna Kulkar ni Nanded 0.29
Ateeq Rehman (new) Raichur 0.21Sineesh Kur ian Ernakulam 0.21
Deepak Katar iya Ahmednagar 0.21
Gir ish Joshi Parbhani 0.21
Vaibhav Tar ar e Chandrapur 0.19
Sailendr a Jena Jajpur 0.18
Mangesh Lonkar Baramati 0.17
M Shr ikant Karimnagar 0.15
Satish Range Amaravati 0.15
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Current trends
Benzoclav Current
PCPM
units
Avg No of
Rxers /TM
Avg No of
Rx /Dr/month
Value/Dr/mt
h Rs
Total
vaule/TMRs
625mg 30 1-2 7- 8 1150 2300
Benzoclav Total sales f or 2009 ± 10
Rs 1.90 Crs
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Is current PCPM inline with
Potential???
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Market analysis - SKU wise
MAT, Jan 2010
625mg tab 375 mg tab 228.5mg syp
Units(L) Val Crs % MS
%GTH
Units(L)
ValCrs
%MS
%GTH
Units(L)
ValCrs
%MS
%GTH
Coamoxiclav 216.5 241.8 56 35 196.8 114.5 27 38
Augmentin 24.50 46.11 19 27 4.74 8.40 3.4 (8) 9.0 7.74 7 20
Clavam 13.48 20.62 8.5 13 4.07 6.09 2.5 49 16.43 6.24 5 40
Moxclav 2.78 8.54 3.5 7 1.03 2.65 1.1 18 3.89 2.53 2 33
Mega CV 5.48 3.95 1.6 3 1.59 0.95 0.4 999 6.52 2.06 2 999
Bactoclav 3.41 5.03 2.1 3 1.08 1.08 0.4 29 7.23 3.85 3 81
Benzoclav 0.77 1.29 0.5 999 0.16 0.31 0.1 999 0.37 0.41 0.3 999
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Benzoclav Vision
Vision PCPM (625mg tab)
Value - Rs 50000
Units ± 625
6
Benzocla
v
No. of Drs
ENT/Phy
No of
Rx/day/
Dr
No of
units/Rx
No.of
units/mt
h/Dr
value/Dr/
mth
Total
vaule/TM
625mg 4 6 1 160 12400 49600
* OPD not less than 30 patients
2010-11
Values in Rs
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Benzoclav Vision
Vision PCPM (625mg tab)
Value - Rs 1 lac
Units ± 1250 str
7
Benzocla
v
No .of
ENT/Phy
No of
Rx/day/D
r
No of
units/Rx
No.of
units/mt
h/Dr
value/Dr/
mth
Total
vaule/TM
625mg 8 7 1 160 12400 99250
* OPD not less than 30 patients
2010-13
Values in Rs
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Benzoclav ± The
Big
Idea
³A Step Ahead of other Coamoxiclav´
BENZOCLAV ± Stays ahead«
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Strategy/activities - 1 ³Step above the World´
Visit to Burj Khalifa, Dubai
± world¶s Tallest building
3N/4D -- Dec/Jan
Total Drs - 50
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Cost Analysis
Particulars Cost
Stay Rs. 25000/-
Travel by air Rs. 25000/-
Total Cost/Doctor Rs. 0.5 lacs
Total Cost /Dr with spouse Rs. 1 Lacs
Total cost of activity Rs. 50 lacs
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ROI
Analysis
Particulars Units Value
No of units of 625mg/month/Dr
500 Rs. 40000/-
Total units/month 25000 Rs. 20 Lacs
Total sales/year 3 lacs Rs. 1.80 Crs
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Cost Analysis
Particulars Cost
Registration Charges Rs. 65000/-
Stay Rs. 50000/-
Travel by air Rs. 50000/-
Total Cost Per Doctor Rs. 1.50 lacs
Total Cost of Activity Rs. 45 Lacs
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ROI
Analysis
Particulars Units Value
No of units of 625mg/month/Dr
400 Rs. 40000/-
Total units/month 9000 Rs. 12 Lacs
Total sales/year 1.08 L Rs. 1.08Crs
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Strategy/activities - 3 ³Step ahead, Think ahead´ for Phys
Participation in Criticare 2011, IICCM, Delhi
17th ± 21st Feb 2011
Total Drs - 100
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Cost Analysis
Particulars Cost
Registration Charges Rs. 13500/-
Stay Rs. 20000/-
Travel by air Rs. 10000/-
Total Cost Per Doctor Rs. 50000
Total Cost of Activity Rs. 50 Lacs
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Strategy/activities - 4 ³Step Ahead Clinic´
Clinic management software/Journal
subscription/Medical Books Step Ahead Clinic ± certificate for clinics
Target Drs ± 2/TM
Total no of Drs - 400
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ROI
of the activity Expenses:
Rs 10000/Dr/year
Total =
Rs 40 lacs
Returns:
100 str/Dr/month
40000 str/month
Rs 31 lacs/month
Rs 2.79 Crs /yr
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Benzoclav: RO
IAnalysis
Particulars No of DrsExpensesRs Lacs
Exptd SalesRs Lacs
Dubai tour 50 50 180
AAO-HNSF, Boston 30 45 110
IICCM, Delhi 100 50 360
Clinic software/Journal/books
400 40 280
Total 680 185 930
Expense to Sales ratio = 19.9 %
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Step Ahead N Shop On PCPM achievement of 625mg tab
400 units --- Rs 500/month
625 units --- Rs 1000/month
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B
enzoclav ± TheB
igI
dea - 2
³From, The Empire of beta lactam´
BENZOCLAV
The No 1 Co-amoxiclav
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Strategy/activities - 1 ³Enjoy The Leader´ Campaign
Visit to Burj Khalifa, Dubai
± world¶s Tallest building
4N/5D -- Dec/Jan
Total Drs - 50
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Strategy/activities - 2 ³The Leader´ for ENTs
Combined 4th Asia Pacific Otology & Neurotology
meeting and 1st
Singapore Otology & Skull baseupdate
9th - 12th Oct, 2010
Total Drs - 50
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Cost Analysis
Particulars Cost
Registration Charges Rs. 17000/-
Travel + stay package for 1 Rs. 35000/-
Total Cost Per Doctor withspouse
Rs. 80000
Total Cost of Activity Rs. 40 Lacs
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ROI
Analysis
Particulars Units Value
No of units of 625mg/month/Dr
400 Rs. 30000/-
Total units/month 20000 Rs. 15 Lacs
Total sales/year 2.4 lacs Rs. 1.80 Crs
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Strategy/activities - 3 ³The Leader´ for Phys
Participation in Criticare 2011, IICCM, Delhi
17th ± 21st Feb 2011
Total Drs - 100
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The world leader
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I
ncentives to TMsOn PCPM achievement of
Rs 30000
On PCPM achievement of
Rs 50000
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I
ncentives to TMs
On PCPM achievement of
Rs 30000
On PCPM achievement of
Rs 50000
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I
ncentives to TMsOn PCPM achievement of
Rs 30000
On PCPM achievement of
Rs 50000
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