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Press Information

Stefan Sielaff – Director of Design

Stefan Sielaff joined Bentley Motors in July 2015 from his previous role as Design Director at the Volkswagen Design Center, Potsdam.

Sielaff first joined the Volkswagen Group in1990 as an interior designer for Audi in Ingolstadt. His career then took him to Barcelona where he became Head of Interior Design at the VW Group Design Center, Europe. Between 1997 and 2003, Stefan returned to Audi where he held the position of Head of Interior Design

After a brief spell with DaimlerChrysler, where he was Head of the Interior Design Competence Center, Stefan returned to Ingolstadt in 2006 to become Design Director at Audi, a position he held up until 2012. It was here that Stefan led a team of over 350 design experts with responsibility for exterior, interior and colour and trim design for the full Audi range, concept and show cars.

Alongside his current lead role at Bentley, Stefan is also Head of Group Interior Design Strategy, Volkswagen AG.

Sielaff, who was born in Munich, achieved a master’s degree in vehicle design at the world renowned Royal College of Art. He studied at the famous London institute with an Audi scholarship.

ENDS