Task 4

Beth Geldard

QualityThe quality of the product look expensive because they have the money to enlarge the product which suggest that they have taken in the audience feedback and improved it. Having it against a clear background so it’s the first thing you see, showing contrast with the black. Image They have done branded their name just placed a product and promoting it, shows that they have done this because it is a popular brand they don’t need to advertise there name as the public will known who they are showing that there branding it similar to every other advertisement they have now making it recognisable to the public. The designer has kept the branding simple. Using a grey background to balance out the colour and create a cool tone. They have placed a gloss over the iPhone plus to suggest newer is better, having it against the iPhone 6 showing the size difference making it look its looking down and that’s its in power which can reflect on the how it charge may last longer and the saying ‘bigger is better’. But by branding the smaller size implies that they are still keeping it in stores that have just made it bigger bringing in more income and not losing customers because of this.Price The advert does not place a price on it, they may have done this because the price may frighten the audience and not buy there product. But it makes the audience think and make the audience book up the brand and find out more about the brand. Using the colour purple which creates a royal and classy look to it which reflects on the priceValue The value of the product specify how they are advertising the iPhone 6 plus no other information about it just you can see from the image that it is bigger. Showing how they will have spend more money in creating this. MarketApple will be aimed for A to C class, affordable to working class people. Implies that the quality of the iPhone is expensive and reliable to them but if needed to be fix people are able to do so. They will have there own stores in the middle of large cities such as London, Leeds, York where people are able to go and shop.

Quality The quality of the product to practical for a basic touch screen phone. Simmer across the screen to to make it look shinny and new. Image The advertisement they have in a bit of a joke, because the quote that they have used is ‘ its time for a phone to save us from out phone’ implying that what you need is a windows phone it does everything you need. Using the colour blue to show that it is trust worthy and reliable. Used there logo and name to create a clear promotion of there brand and underneath it says ‘be here now’ to suggest it keeps you updated with what you have put in it for instance the calendar. Price Doesn’t have a price on the advert because they want you to go and find that out for your self which they are then branding there webpage for the public to go and look at other items they are selling. Value The value of this advert suggest that this phone can fix any problem coming your way and you need it now. Creating a positive outlook of the productMarketing For there marketing I think they are aiming for for working class audience, ages from 18+ as it suggest that it is a working phone by the company being windows. Using adult of both genders shows that its not specific audience which gives them a larger audience. Competition

QualityFor the advert they have wanted to quite a seductive look, having her naked and covering herself up. But the quality of the camera is high end using …. Lighting reflecting omn her cheek bones and facial features. Image By the brand is not showing what the product is which makes it mysterious and this can link in with the black background because it reminds me of James Bond.But what is the clear of the photo is the use of one single colour which is on her lips and the writing that says ‘viva glam’ at the top. This indicates that it’s a lipstick and maybe they don’t need to show the design of the packaging because everyone already knows what it look like. They’ve used celebrity endorsement using Rihanna for the poster of the new products who is a popular singer that people look up. This is another way of broadening her name as well as the company mac that she has collabed with and people want to buy her lipsticks as they want to be like her. Value The value of the product looks like it would be expensive because a celebrity has created her own, but because Rihanna target audience is girls from the ages of 15+ she will be having to make the prices reasonable for them to buy as well.Marketing Because of the brand as it is of the higher end of makeup, I think you would see this is magazine such as cosmopolitan, vogue because they are representing Rihanna but the type of materials that they are using to design the lip stick suggest that they are worth more money then to be stuck on bus’s for instance. Not really seen in a lot of places because its not as common and cheap as other makeup brands Competition The brand will have competition with other makeup designers to produce the best one but because mac has colabed with Rihanna they are bringing in a different audience that may not even shop there but might after because they have seen Rihanna like this brand so the type of makeup must be good quality which competitor would have to change within there brand.

QualityThe quality of the product look quote cheap, plain bottle so you're able to see the colour with black lidImage They’ve used a nice clean image, white background creating an angelic look. Close up shot to show that it is based on her face linking in with makeup. By using a basic background it then projects her lips making them stand out and makes you look at the different colours being presented. By her not wearing a lot of makeup make the lip-gloss stand out more, which might make her feel confident which could be what the product is wanting to represent. Value Because it’s a lip-gloss it might be aimed for a younger age having Revlon having a smaller audience then mac. Which this would make the prices cheaper and the quality of the product not as good. Marketing The marketing of this product I think you would see in magazine, buses and TV adverts. Selling in stores like boots and Superdrug as this is easy to locate and buy from. Competition Revlon will have competition like mac, steeling their buyers because they are creating better quality makeup.

For this product to be sold, they have blurred the back ground so all eye are on the model and the product making it more eye catching. the model is eye level with the camera making it more intimate and also makes it look like she is following you enticing you to buy it. Continuing about her looks, her hair is loose wavy and big creating a source of that the fragrance may be quite fresh and misty. She also has a glow on her indicating that it may bounce of your skin showing how other people notice when you are wearing it. The tone of the model and the fragrance are the same tone suggesting that it may be a natural scent but because the model is naked makes it look quite sexual and sophisticated. This the links in with the marketing implying that this brand is wanting to aim for an older audience for instance 20+, and this is something that you can by for your girl friend. This may be published on TV adverts, magazines and sold in drugstores and fenix. Making it easy to locate this product. The quality of the product look expensive using warm colours linking in with money and gold which this can reflect on the price because they are not showing it, this also creates a positive outlook on the product. Competitions that this product may face it other expensive brands for instance million by Paco Rabanne, because they show the same interest with colour

The first thing I noticed about this advert was the use of the colour red in different shades, creating quite a f…. And ro… look. The title ‘heat’ is in capitals creating a bold outlook on the fragrance suggesting that its empowering, but what makes this advert look cheap I think is the font choice and the headline being in the centre of her chest and linking in with her target audience people who look up to her are young which shows that Beyoncé may want to broaden her audience and target for more of a mature and older age. The background also doesn’t contain anything shows that she wants all the attention on her. For the border around the poster it no existent, the bottle is touching where the poster ends, ‘the first fragrance by Beyoncé’ is close the edge and heat and the web address are not even at the same lengths apart creating an uneven look on this poster. They got a glow on the bottle which creates a tacky look because it doesn’t look natural creating an abstract which may reflect on the type of fragrance she has produced. For the type of marking I think you would find this is supermarkets and drugstores easy to locate reflecting on the price showing that it isn’t as expensive as some perfumes. So for the type of audience I think would but this are of the ages 13+ because Beyoncé is a singer and people inspire to be like her and her music does suit all ages but I think that people most likely to buy this are young making the quality of this less value.

Quality The quality of the advert is quite simple, clear image of what they are selling and clear focus on the product to show they are worth your money. But what I noticed it now the ASDA bold 2-1 is brighter and more in focus and the Morrison looks quite dull and out of focus showing showing how ASDAS is better. Showing the same brand which could be the best selling product to clean your clothes withImage ASDA are promoting there value in products, showing a contrast with other stores and creating a better outlook on saving money so come to us. They have done this to show how you will be saving money buying from them then other stores like Morrison's.Used a natural background that the public may relate to got Using warm lighting Price Placed prices on each product showing the differences both placed in different colours linking in with their brands. But because ASDA’s is in red, it create more of an imitate buy ours because it looks like it is on sale and in comparison to Morrison it is which this can be there unique selling point. Value The value of the product is the same amount of product in each of them which, same brand not a cheaper one which indicates that Morrison's is ripping there buyers off. This add may then create an increase in buyers at their store. Marketing Good market in prices showing contrast and making the public to come to their store. Having their slogan at the bottom “saving you money everyday’ connoting how they are helping you chose the right stores. Competition Clear competition between Morrison's but that’s making the money go round.