BenQ Confidential (2008/08/08) 2007, BenQ Corporation

16:9 Full HD LCD Monitor Launch16:9 Full HD LCD Monitor Launch : :

Enjoy Full HD With Your Enjoy Full HD With Your Desktop !Desktop !

Wallis ChiangBQP August 22, 2008

BenQ Confidential (2008/08/08) 2007, BenQ Corporation

Agenda

• Key Messages• Target Media & News Angles• News Release Outline• Event Agenda• Opening Show – Truthful Magic Vision• Event Decoration

BenQ Confidential (2008/08/08) 2007, BenQ Corporation

Key Messages

• BenQ unveils market’s first 21.5” Full HD LCD monitors to create unparalleled visual experience in desktop domain.

– Equipped with HDMI input, BenQ Full HD LCD monitors bring consumers the enjoyment of high-definition multi-media content into their desktop domain.

– Through Senseye+Photo technology, a pure digital image enhancement technology, BenQ Full HD LCD monitors represents a simple promise of higher definitions that are deeper, richer and clearer.

• BenQ is market leading LCD monitor brand to offer the most comprehensive array of Full HD LCD monitors

• With the integration of product design and visual technologies, BenQ continues the delivering of products with eye-catching designs and innovative features to fulfill various users’ demands.

BenQ Confidential (2008/08/08) 2007, BenQ Corporation

Target Media & News Angles

1) IT/ Consumer Electronics/ Gaming Media• BenQ is the first in market to launch 21.5” 16:9 Full HD LCD monitors E2

200HD. With this product line, BenQ as a leading LCD monitor brand to offer the most comprehensive array of Full LCD monitors.

• With the boundary between CE and traditional IT products blurred, BenQ extends the use of Full HD LCD monitors with 16:9 golden ratio from living room to the desktop domain.

• 16:9 Full HD LCD Monitor will be the mainstream from 2009

2) Design Media• BenQ’s Full HD LCD monitors are designed simply with graceful lines, a

new fashion style where consumers see beauty within simplicity.• Its design matches modern stylish furniture perfectly

3) Lifestyle Media• As more consumers bring their multimedia entertainment from living roo

m to desktop domain, BenQ extends the use of Full HD LCD monitors with 16:9 golden ratio to enhance consumers’ visual experience with high quality image.

BenQ Confidential (2008/08/08) 2007, BenQ Corporation

News Release Outline[Headline] BenQ Unveils A New Era Of Full HD Entertainment In

Your Desktop Domain!

[Subtitle] BenQ Extends The Full HD LCD Monitors From Living Room To

Study Room And Working place

[Text] BenQ announces the world’s first 21.5-inch Widescreen Full HD LCD monitors along with comprehensive array, to enhance consumers’ visual experience.

Highlights of product benefits in the different paragraphs– Premium USP: Extend Full HD application and golden ratio 16:9 from

living rooms to desks– Design concept: Inspired by seeing beauty within simplicity, BenQ

mixed geometric lines with simple elements such as metallic-like framework, glossy surfaces, and simulated leather finishing, in creating the simple yet extraordinary look of monitors. Perfectly match modern stylish furniture and interior design

– Supporting features: HDMI 1.3 multi-functional connections– Profiles of Full HD models

Quote from a high-ranking BenQ executive to reiterate how BenQ leads the industry to extend Full HD concept and golden ratio 16:9 mainstream from 2009 to LCD monitors, enriching consumers’ digital lifestyles.

BenQ Confidential (2008/08/08) 2007, BenQ Corporation

Time (TBC) Activity Note

13:30-14:00 Media Reception

14:00-14:03 MC Opening MC announcing the start of the conference, then light fades out

14:03-14:08 Welcome Speech BenQ’s speaker welcomes VIPs and media friends, highlighting how BenQ broadens Full HD applications in consumers’ daily lives, enriching their visual experiences.

14:08-14:30 BenQ 16:9 Full HD LCD Monitors

• Opening Show: “Truthful Magic Vision”

• Product Presentation

Please refer to the next slide.BenQ PM to introduce the 16:9 Full HD LCD Monitors and product benefits

14:30-14:45 Media Q&A

14:45 Event Ends

Event Agenda

BenQ Confidential (2008/08/08) 2007, BenQ Corporation

Truthful Magic Vision

• Concept : – The magic show aims to deliver the key message that BenQ’s new

LCD monitors can deliver the most vivid and vibrant images with its Full HD feature and golden ratio 16:9.

• Preparation: − A performer to act as a magician− Facilities : 1 LCD monitor on a table & 1 apple hidden in the back of t

he LCD monitor

BenQ Confidential (2008/08/08) 2007, BenQ Corporation

Truthful Magic Vision (cont’d)

Show Time:

• 1st scene:1st scene:

A colorful film/ graphic is played on the monitor. The magician says “16:9 golden ratio and Full HD, BenQ is going to bring you the truly visual enjoyment! “

• 2nd scene:2nd scene:

While the film/ graphic pauses on the picture of the apples, the magician says “See what I am going to show you”. Then, the Magician puts his/her hand in the back of the monitor and take the real apple out with the lines “Through BenQ 16:9 Full HD LCD Monitor with 16:9 golden ratio, you can enjoy no distortion truthful magic vision! “

BenQ Confidential (2008/08/08) 2007, BenQ Corporation

• Backdrop

Event Decoration

Screen for projection

BenQ Confidential (2008/08/08) 2007, BenQ Corporation

• Backdrop Scenario

Event Decoration (cont’d)

BenQ Confidential (2008/08/08) 2007, BenQ Corporation

Event Decoration (cont’d)

• Product DisplayProduct DisplayE2200HD/M2200HD/M2400HD– The design of product display aims to deliver that BenQ Full HD LCD

monitors bring the high definition visual quality into users’ desktop domain.

BenQ Confidential (2008/08/08) 2007, BenQ Corporation

Event Decoration (cont’d)

• Display Board - Design Story : Display Board - Design Story : BenQ Full HD 16:9 Series

Designed with Modern Furniture as the Source of Inspiration to Create a Simplistic Modern Look for Your Living Space

Glossy Surface + Minimalist Function Key DesignA Perfect Reflection Your Contemporary Lifestyle

Metallic-like Framework V.S. Simulated Leather ProcessingA Clever Blend of Clashing Visual ElementsThe Meeting of Metal Coolness and Leather Warmth.

Design Concept Derived from the Perspective of a Modern Home in Echoing Your Taste in High-Fashion Furnishing

Bringing Together the Simple Yet Extraordinary Look of the Geometric Exterior and Elegantly-lined Base Stand in Creating Diversity in Personal Style

BenQ Confidential (2008/08/08) 2007, BenQ Corporation

Event Decoration (cont’d)

• Display Board – 16:9 : Display Board – 16:9 :

BenQ Confidential (2008/08/08) 2007, BenQ Corporation

E2200HDM2400HD

PS3

HDMI Splitter

Demonstrate blu-ray video and game with a PS3 and HDMI hub

(1 in , 3 out)

M2200HD

PCFHD

Video Cam

DVIHDMI

Demonstrate HDMI connectivity and PC compatibility with DVI & HDMI connection

Splitter

G2200W

Event Decoration (cont’d)

For 16:10 & 16:9 comparison

• Demo Set-up :Demo Set-up : Full HD gaming / video content is suggested

BenQ Confidential (2008/08/08) 2007, BenQ Corporation

• Product Display Scenario

Event Decoration (cont’d)

BenQ Confidential (2008/08/08) 2007, BenQ Corporation

• Product StandsE2200HD/M2200HD/M2400HD

– Through the product stands, BenQ can highlight the most critical features and technologies of both new Full HD LCD monitors to the audience. (Size: L16 x W 11 cm)

Event Decoration (cont’d)

Thank you