Benoit WOJTENKA & Geoffrey BRUYÈRE - €¦ · Starter SUITE You have ﬁnally decided to move on...

Benoit WOJTENKA & Geoffrey BRUYÈRE - www.kinowear.com

KINOWEAR Bible

TABLE OF CONTENTS

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An Introduction :Decoding the DNA of Fashion...............................................006

The DNA Formula of Fashion................................................009Starter Pack..................................................................................014 Limiting Beliefs and Insecure Feelings...............................017 Learn the 3 Pillars of Shopping for Ready-to-Wear.....022 The Three Pillars of Shopping : Fit, Quality, and Cut...024 The Key to Achieving Successful Results..........................027 Quality Versus Quantity : The Cost of Mistakes.............029 15 Common Men’s Fashion Mistakes to Avoid...............032 11 Male Basics You Should Own : The Foundationof Your Wardrobe.......................................................................040

INTRODUCTION

CHAPTER 1 : BEGINNERApplied KNOWLEDGE to dress with taste.

How to Choose a Pair of Jeans.............................................057 Clothes and Morphology : How to Lose 20 pounds, Gain 5 inches, and Look more Athletic Simply Through Your Clothing.......................................................................................067 Wardrobe Demolition : How to Hand-Pick and Organize Your Clothes................................................................................075 Beginner Check-Up...................................................................079

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Learning How to Dress is MoreThan Just Following Fashion.................................................081 Dressing with the Seasons......................................................086 Congruence: Don’t Disguise Yourself.................................089 Non-Brands Versus Brands.....................................................091 The Truth About Colors and Complexion :Stop Over-Thinking NOW.......................................................093 The First Thing Women Look At : Shoes...........................097

Zen and Style :When Fashion Meets Japanese Garden.............................127How to Choose a Leather Jacket..........................................133 Wearing Top-of-the-Range Clothes.....................................136 Adding Style : Accessory Tricks.............................................139 Advanced Techniques for Advanced Styles.....................143

CHAPTER 2 : INTERMEDIATETricks to have FUN and become confident with clothes

CHAPTER 3 : ADVANCEDStyle secrets to achieve ORIGINALITY

The Various Types of Shoes..................................................101 Casual Shoes................................................................................105 How Can You Find the Best Shops in Town?.....................115 How to Handle AND Take Advantage of Salesmen.......118 How to Cut Your Budget by 50% (or EVEN MORE)?....120 Intermediate Check-Up............................................................125

Sprezzatura : Cultivate Nonchalance...................................147 The Suit : Stand Out in the Corporate World...................150 Fashion Online : Forums and Blogs......................................155 How to Choose Glasses and Sunglasses...........................156 Conclusion....................................................................................159Acknowledgments......................................................................160

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INTRODUCTION

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Welcome to the Style For Modern Men Method, an all-inclu-sive program filled with fundamentals that every man can use to achieve confidence in his style. Divided into 3 levels, my method helps you pick the right clothes for your body type, build a timeless wardrobe whilst saving money, and coordinate colors and patterns to create outstanding outfits. With plenty of tips and tons of illustrations, this method is essential reading if you want to seduce more ladies, impress at work and be more confident among other men.

You have just bought this book, so you have obviously reached a point where you feel something has to change. You probably want to feel better in your clothes, dress in a way that never gets you rejected, or at least upgrade your lifestyle. Because style’s gonna improve your life significantly without changing you into someone else. I’m amazed to see how many lives have improved among my clients and I am confident that your life will change too.

Unfortunately, no book has ever properly dealt with modern men’s style yet. To be more specific: no book has ever explained to you how to dress in an impactful and budget-friendly way. And that’s a shame. Because anyone attempting to make style complicated or costly will try to hide the fact he doesn’t understand what he’s talking about. Everybody is able to get style with a good method, explained in a men’s kind of way. That’s why I cover eve-rything in a direct, straight-to-the-point manner, making it easier to read than a car manual!

DECODING THE DNA OF FASHIONAn Introduction :

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INTRODUCTION

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The Style For Modern Men Method contains all the advice you’ll ever need on how to dress and how not to dress, presented in easy to grasp, well-illustrated chapters.

→ How should jeans, shirts, jackets, suits fit?

→ What basics should you buy to build a wardrobethat’s ready for any situation?

→ How to combine clothes and upgrade your stylefrom just jeans and t-shirts.

→ What colors should you use and how to coordinatethem?

→ How to keep your clothes in good shape.

→ How to feel more confident with your look, nomatter how unsuccessful you’ve been in the past.

→ What you should wear, in keeping with your skin,hair and body type.

→ How to cut your budget by 50% or even more?→ and much more!

If you follow this method, you’ll become a brand new manin less than 3 months. So let’s start right now!

DECODING THE DNA OF FASHIONAn Introduction :

CHAPTER 1 : BEGINNER

Applied KNOWLEDGE to dress with taste

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As a men’s style coach, I’ve been asking myself “What is style?” for a long time.

★ Style isn’t a succession of technical details. It’s not only about knowledge. I agree that it can help to gather technical information about fabrics and cuts, but everybody would be well-dressed if fashion was solely about that.

★ And it’s not only about having fun with clothes. Take a look at US rappers attending the Fashion Week. They are serious fashion addicts, still they dress like children who just discovered a trunk of flashy costumes in the attic: the clothes are expensive but the overall style is so poor.

★ Lastly, style isn’t about dressing in an eccentric way, although you should cultivate your originality and express it through your outfits.After a few years, I finally came to the point that each of these concepts is an important component of style. Thus I came to the DNA formula of style.

Style = ( Knowledge + Fun ) Originality

FORMULA OF FASHIONThe DNA

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⇒ HOW YOU’RE GONNA APPLYTHIS FORMULA

Everybody has an individual sense of style. Some like it clean and neat. Some like it colorful and eccentric. But we both know that dressing well isn’t a style, it’s HAVING STYLE. In the same way, this eBook isn’t a formula that you can use and instantly dress with style, but a guide to build the three pillars leading to your own style: Knowledge, Fun, and Originality.

First, you’re gonna learn a corpus of elementary rules. Be-cause, yes, fashion has rules, like any creative field - just look at painting, sculpture, architecture, and photography. The good news is that you can make a giant step by just ap-plying basic KNOWLEDGE. And once you master it, you’ll be able to twist concepts to your advantage. Some argue that fashion is not a matter of rules. Actually, these people DO follow the rules, only they don’t notice they are doing so, as they have learnt them naturally, through experience. And you’ll reach their level of knowledge.

I’ll also teach you to wear shoes and sneakers, which adds taste to your outfits, and how to master colors in a really

easy way. Plus a lot of tricks to make style easy and have FUN discovering new places, shopping more confidently, and saving money in the process.

Finally, you’re gonna learn the techniques only a few people know: contrasts, cuts, tricks and accessories to stand out of the crowd. All you need to express your ORIGINALITY through clothes.


Simple colors and simple clothes are enoughto create elegant outfits.

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Be aware that what I’m on the brink of sharing with you is my war chest: the fruits of years spent doing personal shopping, coaching men about their style, and working with successful fashion designers. All of this distilled into a unique blueprint to enable you to develop your own style.

This book will be your fashion guide during the next months. Read it and read it again - some information will appear much more valuable once you take a step back to fully understand it. Don’t hesitate to come back to specific chapters, using the guide like a toolbox.

Finally, I wish you all the best in your discovery of men’s style, and hope that you will have as much pleasure reading this book as I have had writing it and helping my clients to achieve their very best style.

Cheers,Ben and Jeff, the Style for Modern Men team.


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⇒ A FEW MORE THINGS TO GUARANTEE YOUR SUCCESS

▪Geographic Relevance

Fashion differs from one place to another. It is specific to countries, cities and cultures. As a result, some of the pic-tures you’ll find won’t make sense to you because of where you live. Moreover, most of these pictures are from big cities. But you MUST take your location into consideration when putting together your look. If you live in a big city that is a cultural center, such as New York or Los Angeles,

you’d better get a perfect look and take it as far as you can. On the other hand, if you live in the suburbs, creating too much style may lead you too far. Still, you can make a massive impact in the suburbs just looking like a «city per-son.» People who live in the suburbs generally view «city people» as credible, affluent - and sometimes intimidating.

In rural areas, you’ll tend to come up against more resis-tance with regard to the changes you make. You’ve been seeing the same people your whole life, and they think they have you all figured out. Still, don’t let their initial resistance prevent you in your quest to improve your look. After a few months, people will hardly remember your old look. And if you stick to your guns, people will respect you.


Mass clothing retailers are a satisfactory start,but you will need to try high-end brands (without necessarily buying) to recognize quality.

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▪Cultural biases

In order to provide you with the highest expertise, I’ve brought together an international team: Americans, Euro-peans and Asians have all expressed their views here. Yet there will still be cultural biases. To illustrate this, it’s sty-lish for a young man to wear slim jeans in London, whereas this is considered feminine in Istanbul. And though tank tops are accepted in the US, they’re associated with gay truck drivers in the French collective unconscious. Bearing this in mind, it is a good idea to take a step back and consi-der, rather than rushing to create any look you may read about or see.

Finally, you’ll also find personal opinions here. We didn’t agree on certain things, even amongst our team. Which means that our views - and yours too - will depend on your subculture, your hobbies, your life experiences, your age and your tastes. So view this method as a practical blue-print rather than a fashion bible.

And, most importantly - Enjoy!


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PACKStarter

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You have finally decided to move on and change your style. Great, you are going to make a giant step. You will soon experience much more than a simple physical change.

Feeling that people find you good-looking will make you feel good. Feeling good, you develop charisma. Your body language evolves, and that twinkle in your eye shows to the world how confident you are. This makes you magnetically attractive to everyone around you, and this starts a positive feedback loop. Self-confidence extends your comfort zone and as such you are willing to give new hings a shot. It makes you seize opportunities you did not even see before.

However, no matter how great your desire to change, you will need something else in order to achieve you’re your trans-formation: you will need a budget. Don’t let this dampen your enthusiasm - the amount is not so great and there are many ways to get clothes for cheaper...

Clothes make the man, naked people have little or no influence on society.Mark Twain

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▪Budgeting

I have not yet discovered how to get quality clothes for free, so you still need a budget.

Still, you will learn how to dramatically cut down your spending costs. If you are short on your finances, investing in some good basics is your best option when starting out with your menswear collection. If you do not have enough money right now, you should start saving and spend it later on quality clothing. Here is why.

★ Chain stores are great if you use them in moderation, but if you wear cheap items all the time people will notice.

★ You have to buy a few quality items to learn what quality is. If you have never worn a quality shirt, how will you be able to spot one in the heterogeneous jungle of ready-to-wear chain stores?

★ Last, for some items, you simply cannot skimp on qua-lity. For example, for jeans, suits and shoes, you HAVE to spend money, because the quality is blatantly on show. On the other hand, tees, shirts, chinos, belts and

accessories do not require that much attention. Actually, people will assume that your shirt is great simply because they have clocked the quality of your jeans. With expe-rience, you will learn how to spend your money wisely for each outfit.

For all of these reasons, I recommend that you save at least $600 before you start shopping for the basics.

★ 1 shirt ($30),

★ 2 tees ($10 x2),

★ 2 pairs of jeans ($100 x2),

★ 1 blazer ($200)

★ and a pair of shoes ($150).

Pay attention to the quality/price ratio: some items are not worth investing in.

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Another thing: if you’re a typical student, spending all your money on clothes is not a good option. If you only have $450 in your pocket and have to choose between a coat and unforgettable holidays with your friends, go for the fun option! On the contrary, do you really need a graphic card? Or the last hi-tech gadget? Or new video games? Just think about it. Cut the useless expenses and save your money. And whilst you are saving this money, make the most of the extra time you’ll have; start to develop your muscles if you are too thin, or loose a few pounds if you’re overweight.

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As a starting point, you should aim to purchase the fol-lowing colors. These colors are the easiest to wear.

Grey, sand, beige, or blue are enough to do the trick.

DARK GREY

WHITE

MIDDLE GREY

NAVY BLUE

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Whether seducing the girl next door, getting the job of your dreams, or making new friends within your social network, prerogatives will limit your progress in these areas. The same goes for fashion.

My coaching experience has taught me that beginners can feel insecure in many different ways. In the beginning a little voice inside your head will give you irrational excuses about how strange it feels to change, and why you would feel better in your old clothes. Ignore what it says: you have to push the limits of your comfort zone to progress - and you can do it.

▪« Clothes are too expensive »Quality clothing is not that expensive. Though when loo-king at the price tags in certain stores, you could be for-given for thinking the opposite. Still, dressing in well-cut clothes of the correct size will already make a major impro-vement - for free! As for quality, discount and private sales

AND INSECURE FEELINGSLimiting Beliefs

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will do the trick. In the “How to Dress for Less” chapter, you will learn tricks that will let you save much more than the cost of this eBook.

▪ « I will never have style »Relax and be patient. Understanding fashion is in fact very simple, but mastering it takes more time. You do not need any artistic sense; nor do you need more money to dress better than 99% of the men out there. Follow my method without skipping any of the steps, and within only 3 months you will be dressing better than you ever expec-ted. Guaranteed.

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▪ « I am too skinny/fat/small to dress well »We all have issues with our body shape, and actually your particular shape makes style even more important. You’ll soon know how to choose specific clothes and cuts that suit you and counterbalance your imperfections. In a few months, you will give your over-sized hoodies to charities. It is time to bury your previous fashion hatchet and start to feel good in your clothes! And, believe me, you will find stylish clothes regardless of your body type. I have already performed makeovers on men who are less than 5.1 feet tall, without any problem. It’s just about playing with pro-portions.


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▪ « I prefer to be myself »«Be myself» is not a fashion strategy if you only know a few things about fashion. Projecting an image that is unique as well as casual and seemingly effortless is a good thing, but staying yourself will not put you on the tracks of self-improvement. Actually, a « be myself » strategy will more likely result in you purchasing more impersonal items from American Eagle. Plus, you are not practicing your « be my-self » rule when you wear those bleached jeans your mum or girlfriend chose for you, nor badly-cut business shirts that you were forced to buy for work. These clothes ARE NOT YOU: they are self-imposed burdens because you let life choose for you. I will help you to find the clothes and combinations that reflect your true self. It’s time to start living!

▪ « I don’t want to look gay »In the 21st century, being interested in style does not make you look gay. Human beings do not live in caves anymore: ladies expect you to take a minimum amount of care of yourself. This means that you HAVE to dress properly. Moreover, the guys who fear they may look gay are always the worst-dressed. So, the choice is yours: admit that it’s okay to enjoy looking good, or keep your dirty look forever.

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▪ « I do not need to dress better »

Fashion for fashion’s sake is superficial. But what you are going to learn here is practical fashion, not how to turn you into a hipster (by the way, I HATE the hipster style). You already know that the way you dress defines your perso-nality in other people’s eyes. Consequently it defines the way they interact with you (or not). Hence, your personal image is anything but superficial. The bad news is that you are going to play along with this unspoken rule; the good news is that playing along will bring you real satisfaction.

▪ « People are gonna find my new look weird »

The change will be smooth. People will slowly get used to seeing you in your new basics, and then with a new coat or new shoes. Your style will quietly evolve, and your image will adapt at the same time. After a few months, wearing your whole new set of clothes, you’ll notice that people don’t even see the change - only the result. Plus, it is okay to have your own style: it is a proof of character to express your personality through style. It shows that you have more important things to worry about than people accept your clothing choices.


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▪ « This is not me »

Your new appearance may disturb you in the beginning: you may think that your new self is irrelevant, or too good for you. Wrong! Nothing that makes you happy is too good for you. Plus, your current appearance is the one that has to change! This is no secret to you, since deep inside you feel there is a gap between your image and the way you want to appear towards other people. Or else you would not have bought my book.

Do not play it safe going back to your old clothes, or you will never manage to look better. You never felt good about you’re your image wearing comfortable but poor clothes - and you know it. Having gone through this discomfort, you will love feeling stylish yet manly. You will never go back. Go step-by-step. Focusing on cuts and colors is the easiest part. Trying clothes you have never worn before (cardigans, check shirts) will be fun surprises and will help stretch your comfort zone.

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▪ « The fit is too tight »

This reaction is common among clients who are used to wear baggy clothes. It is actually perfectly normal for a fit to mold to the contours of your body. If there is any space between your shoulders and your shirt, or between your waist and your trouser band, your clothes are too large. A garment is too tight only when it is completely folded and twisted. Some visual clues will help you to judge:

★ shoulder seams on the shoulder bones,

★ no more than one fist between the middle button of your jacket and your plexus,

★ a space of no more than two fingers’ width between your waist and your trousers.

Note that some materials such as denim will naturally slac-ken as they age. Buy jeans slightly tight and wear them for a week: the cut will naturally adapt to fit to your body, and you will gain one inch at the waist. It’s counter-intuitive to buy jeans that seem too small for your thighs, but you can trust us: new jeans always slacken. With experience, you will end up developing reflexes such as checking for any bagginess on the thighs and the buttocks, knowing the


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fabric will slacken. Cashmere and wool grow loose as well: bear this in mind when you check the fit of the shoulders and the length.

▪ « I can’t move / It’s not comfortable »

When trying on a correctly-fitting jacket, the average stu-dent will generally flail their arms around as if training for the next baseball game, and complain about how the jacket is restricting his movements.

You have to face a fact concerning clothes: few of them are appropriate for playing baseball in! Wearing urban clothes will slightly restrict your movements, yet at the same time they will make them more stylish. Actually, clothes such as shirts and blazers will naturally help you to contract your abdominals and straighten your posture. The same thing goes for city shoes: they are not meant for the Super Bowl, but to encase your feet and provide the comfort you need while walking or working in the office.

Anyway, do not worry too much about “comfort”. You are just not used to being “supported” by your clothes yet. Eventually you will find your new clothes more comfor-table than your former ones.

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▪ « These clothes are not practical »

Beginners sometimes tell me that their clothes are not practical enough, or that they lack functionality: lack of movement, not enough pockets, unsuitable for sport and dirty activities.

Actually your clothes are not meant for sport, gardening or DIY: they are meant to make you look good. As long as they are comfortable, they are playing their role. If you need to do sport or manual activities, you’ll dress in sportswear or overalls.

Finally, if you still need room to carry all your stuff, ask yourself this pertinent question: how many things do you really need to carry? Are such a big wallet, all the loyalty cards, discount cards, ID cards, the massive key-ring and the extra keys really useful to you? If not, travel light. If they really are necessary, transport them in a bag.


▪ « This jacket/shirt/pair of trousers is crap »

The best way to kill your progress is to judge an item of clothing subjectively «good» or «bad». It is the first habit style novices develop, and the easiest way to cloud your judgment. If some clothes leave you indifferent, accept it: what is important is not the absolute value of an item of clothing, but what you can get from it when mixing and matching it with your other outfits. To be more specific, if you think that a shirt is horrible just because your friends think so, you are actually missing a great opportunity to try something new. Do not judge too fast - first build some experience, and then judge on your own whether a gar-ment is made for you or not.

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If, like me, you think that shopping should be a pleasure rather than a pain, or if you are simply not used to buying clothes, this chapter will give you the right tricks.

FOR READY-TO-WEARLearn the 3 Pillars of Shopping

Men’s ready-to-wear chain stores are like fast-food joints - their products are cheap and we all go there and get a slight sense of guilty pleasure. But once we leave, we just feel that we should have spent our money more wisely. Still, in some fast-food joints you can avoid the junk food trap by opting for a salad. This is also true for mass fashion: using discipline and knowledge, you will be able to make good deals.

Mass fashion has an undeniable advantage: low prices. Although quality clothes are hard to find, chain stores are budget-friendly. They are a great solution for those who are somewhat strapped for cash, and can also prove to be something of a damage control option for beginners, making eventual mistakes less costly.

Unfortunately, the average standard is poor, as fashion chain stores target people with no fashion knowledge. Thus, the merchandise is just like its customers’ expec-tations: cheap, easy-to-wear, generic, and without much focus on the quality of fabrics or the cuts.

Among the customers of high street chain stores, you will find:

★ the guy who feels that dressing is something you do out of necessity, not pleasure. It’s a pain for him to choose clothes, so he will dash through as fast as possible. He will finally leave the shop with a random pair of bleached jeans and tribal print shirt,

★ the guy who would like to dress well. He often feels disap-pointed with what he buys, but still comes back to try again - hence ending up with a closet full of cheap garments,

★ the girlfriend choosing her boyfriend’s clothes. Relying on her own fashion sense, she avoids common style mis-takes, but does not know much about quality and how the clothes will fit,

★ and a happy few that are able to separate the wheat from the chaff. And you will now join this league.

Do not rush into buying: take your time to compare brands.

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Irrespective of the price range, only 5% of a clothes collection is actually wearable. This means that when shopping in your everyday ready-to-wear chain store you must be extra vigilant. Affordable prices shouldn’t lull you into a false sense of security or lower your standards. Instead, keep focusing on the 3 pillars of shopping: the fit, the quality and the cut.

FIT, QUALITY, AND CUTThe Three Pillars of Shopping:

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⇒ FIT

Fit It may be stating the obvious, but you should only wear clothes that actually fit you. Yet, a good fit is not necessa-rily a slim fit. To understand the difference between the two, take a look at the folds of your clothes. A slim item has numerous strong tension folds. An item that fits you will gently mold your body and has only a few elegant folds.

⇒ QUALITY

Recognizing the quality of the fabrics and the finishing touches comes with experience. So get used to looking at and feeling the clothes carefully when you go shopping. Also, visit some high-end retailers to experience what high quality looks and feels like - then you will recognize quality clothes when they cross your path at a reasonable price.

A nice jacket cut (clean curves) makes an elegant silhouette.

Always choose clothes that fit you good (just a few folds, no extra fabric).

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FIT, QUALITY, AND CUTThe Three Pillars of Shopping:

⇒ CUT

Avoid excess fabric under the arms, at the crotch, and around your thighs: there should be no bagginess or sag-ging to the cut of your clothes. Again, they should simply mold to you. Shoulders are the key: they should always be well-defined, and never sag. Choose clothes that fit your shoulders to perfection. Plus, the cut must be chosen ac-cording to your shape. In the “Clothes and Morphology” chapter, you will learn how to do this.

When you try on clothes, don’t stand too straight or hold your stomach in. Adopt your normal posture, be relaxed, and move. Wearing your clothes “under real conditions” will avoid any unpleasant surprises.

A good cut and quality fabrics always work : no need to

overthink about complicated patterns or colors.

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Given that less than 5% of clothes are actually wearable, you will have to check a lot of clothes to find the right ones. To increase your chances, begin the exploration with the premium collections of ready-to-wear brands: H&M Trend (with a purple label), Zara Premium (with a chain tied to the label) and most general partnerships with famous desi-gners - and only then extend to the standard collection. Be patient.

Avoid cheap colors. A lot of poor dying techniques are used for clothes in this price bracket, so be careful. Focus on neutral tones such as white, gray, black, navy blue that are easy to wear and usually look good even if bought in a chain store.

SUCCESSFUL RESULTSThe Key to Achieving

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ALWAYS try the clothes before buying them.

Forget about logos and prints. YOU should be paid for ad-vertising - not vice-versa. Do not be a Patrick Bateman: buy the clothes that suit you, not the ones that are fashionable today. Plus, before you purchase an item, ask yourself if you would still buy it if it was a different brand.

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Always try clothes before buying. ALWAYS. Once you are in the fitting room, take a long, hard look at what you see. Be harsh with regard to quality and cut, but even harsher with regard to the fit. You should never buy something that does not fit correctly. It’s hard to find a good fit, but you’ll be rewarded for sticking to your guns: a great fit that skims your body can make a cheap item look like designer clothes.

Finally, don’t leave the store before checking accessories: they are usually pretty decent, and nobody will see any difference between a nice $10 belt and a $150 one (put your money where it’s useful).

SUCCESSFUL RESULTSThe Key to Achieving

Check the Women’s Department for accessories, too: scarves, gloves, ties often have better price/quality ratios.

Here is a great exercise to teach you how to recognize good clothing in chain stores:

⇒ EXERCICE

1. DON’T BUY ANYTHING: the goal is only to learn what makes the difference between wearable clothes and the rest. So, try on a lot of clothes, and inspect carefully how they fit you.

2. Take two items at a time: two tees, two shirts, two jackets, or two trousers - and look at what distinguishes each item. Switch several times and compare. What are the pros and the cons of each one? What suits you best? And why?

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Dressing poorly or neglecting your style is more costly than you may think. I usually tell my clients that they only need a few good quality clothes (the basics), as opposed to 50 cheap, low-quality items. I must confess that I have never succee-ded myself to walk this talk - but I still maintain that we must buy quality instead of quantity. Whereas spending money on cheap clothes doesn’t provide any return on investment, focusing on quality will make you mechanically dress better, and also save money.

▪ Spend Your Money The Right Way

Look carefully at your wardrobe: do you think it’s wiser to have five $25 American Eagle shirts that you’ll wear only a couple of times a year, or a good quality $125 shirt (you will find some absolute gems for $125) that will serve you once or twice a week and win you tons of compliments? This can be illustrated even better when it comes to blue jeans: two cheap $60 baggy jeans worn rarely just can’t compare to a true $120 Japanese pair of jeans (a Slim Jim from Nudie Jean for instance) that you can wear several times a week and that will last a few years.

THE COST OF MISTAKESQuality Versus Quantity:

SUITEA white shirt and good jeans are the no-brainer must-have.

Now, take a moment to think about it.

Let’s go back to your closet. If you have only recently disco-vered style, your closet is very likely full of useless clothes. Try to estimate the cost of each item of clothing by cate-gory: shirts, jeans, and so on. Then think about how often you wear each of them. You’ll quickly realize that your war-drobe has cost you way more than you would ever have thought. And how many spontaneous compliments has it won you? (I am not saying that we should expect compli-ments, but rather using this as an indication as to the clout your present wardrobe has on others).

On the other hand, you might also have a limited collection of clothes and wear most of your clothes on a regular basis. Some are even showing noticeable signs of wear and tear.

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> Good for you. But, again, how many compliments do you receive from your entourage? If the answer is “none,” then there is room for improvement. A good style that suits you will always lead to compliments. It shows that you have a flair for expressing your personality through your clothing and dressing attractively.

But right now your wardrobe brings you no value-added and may be costing you too much. The reason is simple: you have never invested in the appropriate clothes (good-quality basics).

▪ Fashions Change, The Basics Survive

As you have bought this eBook, you probably already realize that you have been going about this the wrong way. From now on, I advocate the purchase of good-quality basics. And you don’t need a lot of them, because quality clothing stays in good shape much longer than its chea-per counterparts (especially true for shoes and jeans) and what’s more you will find that in the long run it actually doesn’t cost you more.


You will surely have noticed how quickly fashions change. Most fashion trends are brought to us by fashion firms to make us consume more, replenishing our wardrobes more often with cheap clothes. These trends are then followed by trendsetters such as singers, actors, etc., which adds to their influence on the masses, who follow suit. No matter how hyped these trends may be, it’s pointless to follow the herd, running out to buy the last Kanye West tee. If you buy good basics that fit you, you’ll already dress better than 95% of the men you meet in the street, avoiding common mistakes (wrong size, bad cut, poor quality). You just need to know how to choose your clothes - and that is what I am going to teach you.

«Fashion is a form of ugliness so intolerable that we have to alter it every 6 months.»

Oscar Wilde

Basics are easy to match when you start with style : focus on simple clothes in the begining.

KINOWEAR Bible


25

Dressing poorly or neglecting your style is more costly than you may think. I usually tell my clients that they only need a few good quality clothes (the basics), as opposed to 50 cheap, low-quality items. I must confess that I have never succee-ded myself to walk this talk - but I still maintain that we must buy quality instead of quantity. Whereas spending money on cheap clothes doesn’t provide any return on investment, focusing on quality will make you mechanically dress better, and also save money.

▪ Spend Your Money The Right Way

Look carefully at your wardrobe: do you think it’s wiser to have five $25 American Eagle shirts that you’ll wear only a couple of times a year, or a good quality $125 shirt (you will find some absolute gems for $125) that will serve you once or twice a week and win you tons of compliments? This can be illustrated even better when it comes to blue jeans: two cheap $60 baggy jeans worn rarely just can’t compare to a true $120 Japanese pair of jeans (a Slim Jim from Nudie Jean for instance) that you can wear several times a week and that will last a few years.


SUITEA white shirt and good jeans are the no-brainer must-have.

Now, take a moment to think about it.

Let’s go back to your closet. If you have only recently disco-vered style, your closet is very likely full of useless clothes. Try to estimate the cost of each item of clothing by cate-gory: shirts, jeans, and so on. Then think about how often you wear each of them. You’ll quickly realize that your war-drobe has cost you way more than you would ever have thought. And how many spontaneous compliments has it won you? (I am not saying that we should expect compli-ments, but rather using this as an indication as to the clout your present wardrobe has on others).

On the other hand, you might also have a limited collection of clothes and wear most of your clothes on a regular basis. Some are even showing noticeable signs of wear and tear.

DID YOU ENJOY THIS EXCERPT ?

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Benoit WOJTENKA & Geoffrey BRUYÈRE - €¦ · Starter SUITE You have ﬁnally decided to move on...

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