Benefitsfor!Incorporang Storytellingand+ Ent · PDF fileStorytellingand+ EntertainmentEducaon...
Transcript of Benefitsfor!Incorporang Storytellingand+ Ent · PDF fileStorytellingand+ EntertainmentEducaon...
![Page 1: Benefitsfor!Incorporang Storytellingand+ Ent · PDF fileStorytellingand+ EntertainmentEducaon Benefitsfor!Incorporang into!Your!Cancer!Health!Marke1ng,! ... Demetrius!M.!Parker!](https://reader031.fdocuments.in/reader031/viewer/2022022504/5ab4671d7f8b9a6e1c8bcd8c/html5/thumbnails/1.jpg)
Saving Lives. Protec1ng People. Saving Money through Preven1on.
Friday 5th December 2014 Union of Interna1onal Cancer Control
Melbourne, Australia
Storytelling and Entertainment Educa2on
Benefits for Incorpora1ng
into Your Cancer Health Marke1ng, Media and Communica1on Strategies
![Page 2: Benefitsfor!Incorporang Storytellingand+ Ent · PDF fileStorytellingand+ EntertainmentEducaon Benefitsfor!Incorporang into!Your!Cancer!Health!Marke1ng,! ... Demetrius!M.!Parker!](https://reader031.fdocuments.in/reader031/viewer/2022022504/5ab4671d7f8b9a6e1c8bcd8c/html5/thumbnails/2.jpg)
CDC Cancer Prevention and Control
![Page 3: Benefitsfor!Incorporang Storytellingand+ Ent · PDF fileStorytellingand+ EntertainmentEducaon Benefitsfor!Incorporang into!Your!Cancer!Health!Marke1ng,! ... Demetrius!M.!Parker!](https://reader031.fdocuments.in/reader031/viewer/2022022504/5ab4671d7f8b9a6e1c8bcd8c/html5/thumbnails/3.jpg)
![Page 4: Benefitsfor!Incorporang Storytellingand+ Ent · PDF fileStorytellingand+ EntertainmentEducaon Benefitsfor!Incorporang into!Your!Cancer!Health!Marke1ng,! ... Demetrius!M.!Parker!](https://reader031.fdocuments.in/reader031/viewer/2022022504/5ab4671d7f8b9a6e1c8bcd8c/html5/thumbnails/4.jpg)
Arvind Singhal and Everett Rogers, Entertainment-Education: A Communication Strategy for Social Change (Mahwah, NJ: Lawrence Erlbaum Associates, 1999).
Informs the public about a social issue or concern
Raises awareness
Increases knowledge
Creates favorable attitudes
Ultimately helps motivate people to take socially responsible action in their own lives.
Benefits of Entertainment Education
![Page 5: Benefitsfor!Incorporang Storytellingand+ Ent · PDF fileStorytellingand+ EntertainmentEducaon Benefitsfor!Incorporang into!Your!Cancer!Health!Marke1ng,! ... Demetrius!M.!Parker!](https://reader031.fdocuments.in/reader031/viewer/2022022504/5ab4671d7f8b9a6e1c8bcd8c/html5/thumbnails/5.jpg)
Public Health Subject Matter and Entertainment Education
Storylines
![Page 6: Benefitsfor!Incorporang Storytellingand+ Ent · PDF fileStorytellingand+ EntertainmentEducaon Benefitsfor!Incorporang into!Your!Cancer!Health!Marke1ng,! ... Demetrius!M.!Parker!](https://reader031.fdocuments.in/reader031/viewer/2022022504/5ab4671d7f8b9a6e1c8bcd8c/html5/thumbnails/6.jpg)
![Page 7: Benefitsfor!Incorporang Storytellingand+ Ent · PDF fileStorytellingand+ EntertainmentEducaon Benefitsfor!Incorporang into!Your!Cancer!Health!Marke1ng,! ... Demetrius!M.!Parker!](https://reader031.fdocuments.in/reader031/viewer/2022022504/5ab4671d7f8b9a6e1c8bcd8c/html5/thumbnails/7.jpg)
![Page 8: Benefitsfor!Incorporang Storytellingand+ Ent · PDF fileStorytellingand+ EntertainmentEducaon Benefitsfor!Incorporang into!Your!Cancer!Health!Marke1ng,! ... Demetrius!M.!Parker!](https://reader031.fdocuments.in/reader031/viewer/2022022504/5ab4671d7f8b9a6e1c8bcd8c/html5/thumbnails/8.jpg)
![Page 9: Benefitsfor!Incorporang Storytellingand+ Ent · PDF fileStorytellingand+ EntertainmentEducaon Benefitsfor!Incorporang into!Your!Cancer!Health!Marke1ng,! ... Demetrius!M.!Parker!](https://reader031.fdocuments.in/reader031/viewer/2022022504/5ab4671d7f8b9a6e1c8bcd8c/html5/thumbnails/9.jpg)
![Page 10: Benefitsfor!Incorporang Storytellingand+ Ent · PDF fileStorytellingand+ EntertainmentEducaon Benefitsfor!Incorporang into!Your!Cancer!Health!Marke1ng,! ... Demetrius!M.!Parker!](https://reader031.fdocuments.in/reader031/viewer/2022022504/5ab4671d7f8b9a6e1c8bcd8c/html5/thumbnails/10.jpg)
![Page 11: Benefitsfor!Incorporang Storytellingand+ Ent · PDF fileStorytellingand+ EntertainmentEducaon Benefitsfor!Incorporang into!Your!Cancer!Health!Marke1ng,! ... Demetrius!M.!Parker!](https://reader031.fdocuments.in/reader031/viewer/2022022504/5ab4671d7f8b9a6e1c8bcd8c/html5/thumbnails/11.jpg)
![Page 12: Benefitsfor!Incorporang Storytellingand+ Ent · PDF fileStorytellingand+ EntertainmentEducaon Benefitsfor!Incorporang into!Your!Cancer!Health!Marke1ng,! ... Demetrius!M.!Parker!](https://reader031.fdocuments.in/reader031/viewer/2022022504/5ab4671d7f8b9a6e1c8bcd8c/html5/thumbnails/12.jpg)
![Page 13: Benefitsfor!Incorporang Storytellingand+ Ent · PDF fileStorytellingand+ EntertainmentEducaon Benefitsfor!Incorporang into!Your!Cancer!Health!Marke1ng,! ... Demetrius!M.!Parker!](https://reader031.fdocuments.in/reader031/viewer/2022022504/5ab4671d7f8b9a6e1c8bcd8c/html5/thumbnails/13.jpg)
connect us to the world around us
build rela1onships
Inspire people care
![Page 14: Benefitsfor!Incorporang Storytellingand+ Ent · PDF fileStorytellingand+ EntertainmentEducaon Benefitsfor!Incorporang into!Your!Cancer!Health!Marke1ng,! ... Demetrius!M.!Parker!](https://reader031.fdocuments.in/reader031/viewer/2022022504/5ab4671d7f8b9a6e1c8bcd8c/html5/thumbnails/14.jpg)
14
q CDC’s Entertainment Educa1on Program h=p://www.cdc.gov/healthcommunica1on/toolstemplates/entertainmented/
q Entertainment Educa1on in the United States h=p://kff.org/other/issue-‐brief/entertainment-‐educa1on-‐and-‐health-‐in-‐the-‐united/
q Arvind Singhal and Evere= Rogers, Entertainment-‐Educa1on: A Communica1on Strategy for Social Change
(Mahwah, NJ: Lawrence Erlbaum Associates, 1999).
q Storytelling: Na1onal Park Service. Community Toolbox: Storytelling. [online]. 2002 [cited 2008 November]. h=p://www.nps.gov/phso/rtcatoolbox/ga1nfo_story.htm
q Centers for Disease Control and Preven1on. Na1onal Center for Chronic Disease Preven1on and Health Promo1on, Division of Oral Health. Impact and Value: Telling your Program’s Story. [online] 2007 [cited 2008 November]. h=p://www.cdc.gov/OralHealth/publica1ons/library/pdf/success_story_workbook.pdf.
See below links