Benefits of Outsourcing SEO Services to a White Label SEO Service Provider

With increased competition, constantly changing algorithms and search engine rules, Search Engine Optimization (SEO) now

requires much higher expertise to handle it.

Having realized this fact, many marketing companies like web developers, PR firms, web hosting companies, etc. - all which used to carry out their clients SEO processes (along with their specialized services) by themselves, now agree that SEO is a

process that is better left to the specialists in the industry, thus, relieving the burden off their shoulders. This has given

rise to SEO reselling.

A firm that wants to resell SEO services often hires a white label SEO provider, to perform the entire SEO process for its client on behalf of it. While doing this white label SEO

provider remains anonymous, thus keeping the brand image of the reseller intact.

Following are the key benefits of reselling SEO services from a white label SEO provider.

Better quality of service: White label SEO services are offered by specialist providers, who have skilled team of

professionals dedicated only to SEO. The expertise of these providers helps in developing methods and steps that

strengthen the online presence of your client's business. They monitor and track the industry trends, competitor's

strategies, check for the targeted keywords - all which are needed to improve the organic search result listings of your

client's website.

Addresses your client's requirements: White label SEO providers are specialists in SEO and understand the

nature of your client's business and implement appropriate SEO techniques that build-up online reputation of your

client's business. They also understand that your business's reputation is also at stake, should any error

occurs from their side.

Offer full-fledged SEO services: White label SEO providers offer comprehensive solution for all your clients SEO

needs. They offer both on-page and off-page optimization techniques to improve the search engine

results.

On-page optimization techniques include - development of title and meta tags, keyword rich content on home page, URL mapping, website design, image optimization, etc. On-page optimization are directly related to the usability of a website, that greatly affects the web page listing in

search engine rankings.

Off-page optimization techniques include - link building, copy writing, online reputation management, content marketing,

searching for relevant key phrases for the business, directory listings, submission of write-ups, etc. Off-page optimization techniques indirectly promote the client's

website. They contribute more to the rankings of a website in search engines.

These tactics help in improving online visibility and generate higher profits for your client's business.

Offer more services: White label SEO providers offer many other Internet marketing services that can complement SEO strategies and give more desirable results than expected for your client. Therefore, you can get relief

from the burden of developing a functional, comprehensive digital marketing strategy for your client. They have staff ready for performing all these additional

services too, like pay per click (PPC), display advertisements, E-mail marketing, etc. These when

coupled with SEO give higher ROI.

Handle technical work: SEO is a continuous process. For your client's website to get continuously listed in first pages, the SEO team has to continuously track and

monitor the performance of the website in SERP's. This needs much higher level skills such as acquiring more

links, creating content with targeted keywords in particular frequencies, continuously creating good quality

content, etc. All these activities which can be an additional burden on you can be handled by the white

label SEO provider easily and efficiently.

You can concentrate on other essential aspects: As the provider takes care of all the technical marketing details, you can focus

more on the customer service activities than on maintenance of projects. You can spend your quality time on addressing

various other aspects of your client's business like, tracking the number of sales, providing back-up for the client, efficient and regular reporting of the regular progress, following him up on various other services, preparing invoices, etc. all which can

improve your client's experience of working with you.

Stays anonymous: A white label SEO provider acts as a confidential associate for you. He remains anonymous while

offering good quality SEO services for your client, which thus, helps you maintain your credibility. In the end, your client is

satisfied and so are you.

Saves costs: As SEO gets more complicated, you need to employ more talented individuals or train your existing resources to offer better services. By outsourcing SEO needs to a white label SEO, you can eliminate these training and start-up costs of forming a technically proficient team. This also reduces your labor costs and other overhead costs that incur from deploying additional

human and technical resources.

If you are a firm who used to do your clients SEO strategies, but are unable to cope with the load and changing search engine

algorithms, the services of private label SEO provider will be a good option. SEO being the key area of focus for white label

SEO providers, they continuously monitor the SEO strategies, employ advanced offline and online techniques that can bring

higher profitability to your client's business.

Resources for this presentation:

http://seowholesalers.com/white-label-seo/

http://ezinearticles.com/?Benefits-of-Outsourcing-SEO-Services-to-a-White-Label-SEO-Service-

Provider&id=7275966

Thank you for reading!