1. By Ashish Kumar Marketing Head Cloudmarks Nagpur 2. This presentation forth a detailed discussion of the Internet marketing , and draws together special conclusions and recommendations for making use of the Internet beneficial for everyone involved like, consumers, agents, development officer . If accomplished in a cooperative and proactive manner, these changes can help build consumer confidence. 3. Internet is no longer considered a fad and in fact is an effective means of mass communication. Internet technology presents the insurance industry with a new channel through which insurance products can be marketed , sold , and services . Electronics commerce e-commerce is the buying and selling goods/products via internet . Over the last several year the proliferation of the use of internet has increased and so why importance of e-commerce . 4. Business in India Companies using internet or e-commerce platform in India. Online clothes/accessories Online insurance company 5. Lic agents personal Website 6. Now here question arises in your mind , what is the use of it , I am just an agent or officer in LIC and LIC is such a big organization and company ? 7. Cloudmarks answer to you ? Because you are the person/ entity of that big organization through which product are sold . Means you are the platform through which the product are sold and it will just to help and grow your target and business . 8. The Best Example :- Xiaomi is an organization or company which makes smart phone and they sell their product through flipkart . The whole responsibility of the product right from marketing to sale is on flipkart . 9. Just Like That :- Here Lic is that organization and you are the sales person/entity through which LIC sell their product . It means you need it . 10. Who are the consumer or potential customer of these companies . In Indian market who are those people which are using these e- commerce . Today the most effective and most profitable source of business is done through e-commerce . So where this companies are targeting for their lead ? 11. Over the last several year the proliferation of the use of internet has increased and so why importance of e-commerce . 12. social media sites in india are : - 13. The most renown and famous social media is :- Facebook twitter google + 14. It simply means , age group between 18-44 are the potential customer of internet marketing or e-commerce . 15. Traditional Trend of Marketing by LIC agents Door to Door marketing print advertising (like magazines, coupon books, billboards. etc.) printed promotional materials like catalogs or brochures (often referred to as collateral). TV, radio. Pros and Cons of Traditional Marketing: - Traditional methods may be the only means of reaching your particular group of consumers. Traditional marketing offers hard copy material. There is something to be said about handing a consumer some tangible printed material they can flip through at their leisure. Expensive & Cost Prohibitive: Purchasing advertising for TV, radio or print can be very costly prohibitive to most small businesses. Printing hard copy brochures, business cards and mailers is expensive. (p.t.o) 16. Difficult To Track Results: Traditional marketing is a lot like throwing things against the wall and hoping they stick. It is tough to track real quantitative results. Usually Requires Outside Help: Printing materials, buying media and creating radio advertisements all require hiring outside help, which adds to costs. Forced: Traditional marketing is usually forced upon the consumer, they don't necessarily ask for it. Its simply mean that you have a limited area and client to work for. Your business growth is slow . You have to put more and more effort . lots of expenditure. The situation is almost like A frog in the well 17. Break this barrier by opting ONLINE MARKETING 18. What does Online Marketing mean? Online MARKETING refers to a set of powerful tools and methodologies used for promoting products and services through the Internet. Online MARKETING includes a wider range of MARKETING elements than traditional business marketing due to the extra channels and marketing mechanisms available on the Internet. Online MARKETING is also known as Internet MARKETING, Web MARKETING, digital MARKETING and search engine MARKETING (SEM). 19. Way of online Marketing :- E-commerce Lead-based websites Local search Social Media facebook google google + twitter Bulk SMS/Mail 20. AD WORDS SEO-Search engine optimization Daily Active Users All Users 864 Million Mobile Users 80% 100 million Users In India Mobile user 64% 21. We even cant imagine just putting our self here how much people will see us AD WORDS SEO-Search engine optimization Daily Active Users All Users 864 Million Mobile Users 80% 100 million Users In India Mobile user 64% We just break all the barrier of traditional marketing in just ONE CLICK 22. Since We know that we are getting a lot of potential lead from there then how would we follow them to make our CUSTOMER/CLIENT :- 1. Through bulk sms 2. Sending bulk sms with predefined destination. 3. Leading them to website 4. Through Facebook 5.By Regular Updates by Email 6.Creating Facebook groups 7.Online Presence on Google 8. Establishing discussion on Social Media 9. Through Easy transactional Process. 23. Advantages of Bulk Sms Easy to use Customized sender id* No initial set up cost Import contacts Schedule Message Delivery Report @ Real time Create & Manage Contacts, Groups & Templates Send Single or Group SMS Send Lack's of SMS within seconds Can Send SMS to DND numbers also 24. Package for LIC Agents MINI Plan Rs 5000 MAX Plan Rs 10000 Mini Website 10,000 Transactional Sms 10.000 Promotional Sms 10,000 Bulk Email Online Panel Sender id Facebook brand Page Google + Page Twitter Account Website 20,000 Transactional Sms 20,000 Promotional Sms 25,000 Bulk Email Online Panel Sender- id Facebook brand Page Google + Page Twitter Account 25. Master Plan for Development Officer Pricing Rs 25000 Dynamic Web Site Development Online Registration form for Agents One Click Policy Updates Integrate Forum and discussion Panel Integrated F.A. Q Section 25,ooo Promotional Sms 25,000 Tranactional Sms 25,000 Bulk Email Online Bulk Sms Panel Custom Sender - Id 26. Master Plan for Development Officer Pricing Rs 25000 Google Search Promotion Social Media Promotion Face book Brand Page Facebook Group Creation Google + Page Twitter Account Social Media Account Sync Dedicated Account Manager 27. Cloudmarks Ashish Kumar Tabish Ahmad Marketing Head 107, Mata Mandir Road, Gokulpeth , Nagpur -440010 ph:- 9158937566 0712-6500170 (o) Sr. Branch Manager 216, 2nd Floor, Adisons Arcade, Frazer Road, Patna- 800001 Phone- 0612-3210736(o) 9304644435