Benefits ofGoing Green

www.eco-coach.com

Sustainability defined

Development that meets the needs of the present withoutcompromising the ability of future generations to meet

their own needs.

- Brundtland Commission, 'Our Common Future' 1987

People

Planet Profit

Why go green?

• Reduced energy bills• Reduced water utility bills• Improved brand image• Reduced insurance costs and liability risks

Reducing energy consumption and improving efficiency can result in savingsof up 15-30%

Swiss RE, one of the world’s largest re-insurers, is threatening to denycoverage to organizations that do not have a plan in place to reducegreenhouse gas emissions

Why go green?

• Decreased staff absenteeism and improved health• Increased productivity• Increased retention• Attract top talent

The estimated potential annual savings and productivity gains from betterindoor environments in the US are: $6 billion -$14 billion from reduced respiratory disease $1 billion- $4 billion from reduced allergies and asthma $10 billion - $30 billion from reduced "sick building" syndrome symptoms $20 billion -- $160 billion from direct improvements in worker

performance unrelated to health

− Lawrence Berkley National Laboratory

Why go green?

• Reduce carbon footprint• Conserve nonrenewable resources• Minimize or eliminate contribution to chemicals in water

and soil• Decrease waste going to landfills

Buildings in the US account for 40% of all energy use and greenhouse gasemissions

Small businesses account for half of all commercial and industrial energyconsumption

− Center for Small Business and the Environment

Why go green NOW? (con’t)

A recent survey of US adults found that:• 60% are more likely to buy their products and services from a company that

is mindful of its impact on the environment and society• 57% feel more loyal to companies that are socially responsible• 38% are willing to pay extra for products produced by socially responsible

companies• 35% were more likely to buy stock in such corporations

− Lifestyles of Health & Sustainability (LOHAS) Consumer Trends Database 2007

“Consumers are aspiring the double pay-off of exclusive experiences whilesupporting guilt-free and eco-friendly goods and services... It’s not enough tohave it all, in terms of products that do good things. Consumers also want tofeel better about what they have.”

− Media Post Publications, “Natural Marketers Can Strike Gold With ‘Selfish’ Green,” June 25, 2007

Avoid greenwashing

A marketing technique whereby a company falsely claims to have takenenvironmentally friendly actions

• Be transparent• Provide proof, and certify your product, service, or operations

if possible• Be clear and precise• Tell the truth

Eco-Coach, Inc.

DC-based environmental sustainability consultancy

Services include:

Green business assessments and audits

Sustainability training and education

Strategic sustainability planning

LEED certification support

Clients range from independently owned businesses andorganizations to Fortune 500 companies

Draw from a talented network of diverse consultants with cutting-edge expertise in sustainability

Contact

Anca Novacovici, PresidentEco-Coach, Inc.

www.eco-coach.com email: anca@eco-coach.com telephone: 571-275-7700

Thank You!