Benefits of Extending

your Datacenters with

Amazon Web Services

Xavier Prélat

Business Development Manager

@aws_actus

How did Amazon .. get into cloud computing ?

What is AWS?

AWS Global Infrastructure

Application Services

Networking

Deployment & Administration

Database Storage Compute

Amazon Web Services offers a complete set of infrastructure and application services that enable you to run virtually everything in the cloud.

Global reach

Secured

connectivity

17 Flavors of

instant elastic

virtual servers

3 types of

storage services

4 flavors of

databases

as a service

Datawarehouse

as a service

AWS Global Infrastructure

9 Regions

25 Availability Zones

Continuous Expansion

Customers decide where to put their infrastructure and data

• $5.2B retail business

• 7,800 employees

• A whole lot of servers

Every day, AWS adds enough

server capacity to power that

whole $5B enterprise

Shared Responsibility for Security & Compliance

Facilities

Physical Security

Compute Infrastructure

Storage Infrastructure

Network Infrastructure

Virtualization Layer

Operating System

Applications

Security Groups

Firewalls

Network Configuration

Account Management

+ =

Customer

Migrate existing apps &

data to the cloud

Build new apps, sites,

services & lines of

businesses

Augment On-Premises

resources with cloud

capacity

How Enterprises Use AWS

What are Customers Using the AWS Cloud For?

Shell uses AWS to Develop Software Faster and Cheaper

Remote Team

Core Development Team

Extra Development Resources

Contractor Team

Conseil Régional de Bretagne uses AWS for Disaster Recovery

Saved $650K

Capex cost

Reduce Opex from $130K/year to

$650 month

Primary site

Before

After

Primary site

Disaster Recovery Site

Lionsgate uses AWS To host SharePoint & SAP

Amazon VPC

Avoided data

center build out

Saved $1M

over 3 years

50% lower cost

than hosting options

Nasdaq used AWS to Build a New Line of Business

Orange Digital uses AWS for dynamic webapps

Web traffic reaches

4 Billion requests

per month

Legacy architecture

was over-provisioned

90% of the time

Infrastructure team

went from 9 to 4

Schneider uses AWS for Internet intranet and applications

Runs 15 production applications on AWS.

Uses VPC to connect Started moving Internet and Intranet workloads to AWS in early 2011.

WE BELIEVE THAT IAAS WILL SIGNIFICANTLY CHANGE THE WAY IT WILL DELIVER INFRASTRUCTURE SERVICES TO THE BUSINESS. AS AN IT TEAM, WE WANTED TO STAY AHEAD OF THE BUSINESS AND QUICKLY DEVELOP SOME EXPERIENCE WITH AN IAAS SOLUTION.

- Yves Martelle Director of Infrastructure and Operations

Bankinter uses HPC on AWS for Monte Carlo Simulation

Javier Roldán Director of Technical Innovation

“Bankinter uses AWS as an integral part of our credit-risk simulation application; We need to perform at least 5,000,000 simulations to get realistic results”

Credit Data

Average simulation

time went from 23 hours

to 20 minutes

Why do Enterprises Choose AWS?

1. Pay For Infrastructure as you Need it, Not Up Front

On-Premises

$0 to get started

Pay as you go

2. Lower Total Cost of IT

Scale allows us to constantly

reduce our costs

We are comfortable running a high

volume, low margin business

We pass the savings along to

our customers in the form of

low prices

3. You Don’t Need to Guess Capacity

Self

Hosting Waste

Customer

Dissatisfaction

Actual demand

Predicted Demand

Rigid Elastic

Actual demand

AWS

4. Increase Innovation: Experiment Fast with Low Cost and Low Risk

On-Premises

Experiment Infrequently

Failure is expensive

Less Innovation

Experiment Often

Fail quickly at a low cost

More Innovation

$ Millions Nearly $0

5. Get Rid of Undifferentiated Heavy Lifting

Data Centers

Power

Cooling

Cabling

Networking

Racks

Servers

Storage

Labor

Buy and install new hardware

Setup and configure new software

build or upgrade data centers

We take care of it… So you don’t have to …

6. Go Global in Minutes

On-Demand

Pay for compute

capacity by the hour

with no long-term

commitments

For spiky workloads,

or to define needs

Many purchase models to support different needs

Reserved

Make a low, one-time

payment and receive a

significant discount on

the hourly charge

For committed

utilization

Spot

Bid for unused capacity,

charged at a Spot Price

which fluctuates based

on supply and demand

For time-insensitive or

transient workloads

Dedicated

Launch instances within

Amazon VPC that run

on hardware dedicated

to a single customer

For highly sensitive or

compliance related

workloads

Free Tier

Get Started on AWS

with free usage & no

commitment

For POCs and

getting started

Broad ecosystem of consulting partners..

We support a wide range

of technologies and

leverage existing

investments

Achieving cloud-like objectives is a challenge

Forrester Foresights Survey data , Q3 2012

Self-service Portals Resource Automation Resource Tracking Cost Chargeback

Have you implemented

these cloud Features? 24% 27% 29% 14%

Self-Service and Agile Infrastructure

Traditional IT

Build new environments can be complex

and slow

Cloud Computing

New infrastructure is always a few clicks

away

New Development Environment

New Test Environment

Add 1,000 Servers

Remove 1,000 Servers

Needs Survey Assess

Plan Design Engineer

Procure Construct Commission

Deploy

Source: PTS Data Center Solutions

Dev / Test DRP Enterprise Apps

CUSTOM

PACKAGED

PRE-PRODUCTION

EMAIL

ANALYTICS

LOB

ERP

CRM

WEB

ASIDE PRODUCTION

CONTENT

MOBILE

EPHEMERAL

ESSENTIAL

ONPURPOSE

PRODUCTION

Compute

Storage

Database

Network

Enterprise workloads landscape

Choose your cloud adoption pattern at your own pace

Performance testing

User Acceptance

Application Upgrade

Short-lived Env.

Recovery Plan

Virtual Datacenter

Performance Burst

CAPEX to OPEX

Geo distribution

Run Business Apps cheaper

Training / Demonstration environments

Archiving

Agility

On-Premise / Off-Premise automation

Team-Dev Env.

PRE-PRODUCTION PROD. BACKUP PRODUCTION

Physical-to-Virtual Virtual-to-Virtual

Dev / Test DRP Enterprise Apps

Our “Hybrid” Focus: Tools to Support Hybrid IT Architectures

Private Connections

Workload Migrations

Access Control Integration

Work with Existing

Management Tools

On-Premises Apps

Your Data Centers

Cloud Apps

Active Directory

VMware Images

Network Configuration

Your Data

Your On-Premises Apps Your Data Centers

Users & Access Rules

VM Import/Export

Your Private Network

Our Storage

Your Cloud Apps

Direct Connect VPC

IAM

Storage Gateway

Our “Hybrid” Focus: Tools to Support Hybrid IT Architectures

Our Ecosystem Allows You to use your Existing Management Tools

Single Pane of Glass Workload Migration

Your Data

Center

Launch VM

App 1

Your Data Center

App 2

BMC enable you to seamlessly provision services to both internal resources

and AWS cloud

• Deploy full-stack apps to internal

or AWS cloud

• Seamlessly incorporate AWS into

an on-premise/off-premise

architecture

• Provide operational control on

hybrid IT: Security, Governance

and Cost control

• Support multiple AWS regions and

availability zones

Virtual Private Cloud

On-premise Off-Premise

Private Datacenter

Service Catalog

Service Governor

Resource Management

BMC Cloud Lifecycle Management

BMC help you Integrate with existing process, control, and governance

systems

• Ensure configuration integrity and

compliance

• Provide granular, role-based access

to resources

• Integrate with current change and

audit systems

• Enable showback or chargeback

• Incorporate best practice ITIL

processes (e.g., incident and

problem)

Change Management

Incident Management

Identity & Access

Problem Management

Financial Systems

Asset Management

Virtual Private Cloud

On-premise Off-Premise

BMC Cloud Lifecycle

Management

Private Datacenter

Customers leveraging AWS through BMC

• Using BMC to provision EC2 instances in dev/test

• Fully automated provisioning from template to running instance, including software install, configuration, DNS register/network tasks, adding drives to instances

Used BMC Cloud Lifecycle Management to expand managed usage of Amazon VPC as a new infrastructure option to additional business units

CLM provisions and deploy new servers rapidly in AWS

CLM provides security and compliance in AWS

Carfax generates Vehicle History Reports daily using BMC Control-M Workload Automation to run workloads on AWS EC2

Uses AWS for peak resource usage, data mining and pattern analysis

Achieved cost reduction, redundancy, scalability and availability

Getting started with AWS.. When

• You’re facing a tech refresh in the next year

• You need to add capacity for growing workloads

• You have a new application project

• You plan to launch a technology driven business initiative

• You’re considering outsourcing part or all of your IT environment

• You’re outsourced and aren’t getting the results you want

Join us at

AWS Summit 2013

Paris, June 25 CNIT

http://aws.amazon.com/aws-summit-2013/

We’re hiring..

Thank you.

prelat@amazon.com