Benefits & Barriers - Ice Skating Institute
Transcript of Benefits & Barriers - Ice Skating Institute
NOVEMBER/DECEMBER 2006
Industry Survey Confirms
Ice Sports’ Benefits & BarriersQuality Locker Systems
Add Security & Value
ISI LaunchesweSKATE™ Club
Quality Locker SystemsAdd Security & Value
ISI LaunchesweSKATE™ Club
Industry Survey Confirms
Ice Sports’ Benefits & Barriers
PublisherIce Skating Institute
EditorLori Fairchild
Editorial AdvisorsPeter MartellPatti Feeney
Print Production andAdvertising Sales Manager
Carol Jackson
Art DirectorCindy Winn Livingston
ContributorsDavid JacobsonWendy MarcoRob McBride
Jonathan Ruttenberg
The ISI EDGE (USPS 017-078,ISSN 1522-4651) is publishedbimonthly; January/February,March/April, May/June, July/August, September/October,November/December; by theIce Skating Institute, 17120N. Dallas Pkwy., Ste. 140,Dallas, TX 75248-1187.Annual Subscription Rateis $24.00 per year.Periodicals postage paid atDallas, TX, and at addi-tional mailing offices.
POSTMASTER NOTE: Sendaddress changes to ISI EDGE,c/o The Ice Skating Institute,17120 N. Dallas Pkwy., Ste.140, Dallas, TX, 75248-1187.Printed in the U.S.A.
Subscriptions availablethrough membership only.
©2006 by the Ice SkatingInstitute. Reproduction inwhole or in part is prohibit-ed unless expressly autho-rized in writing by publish-er. All rights reserved.Opinions expressed by con-tributors do not necessarilyrepresent the views of theIce Skating Institute, thepublisher or the advertisers.Submissions of manuscripts,materials, photographs, andartwork are made at mailer’srisk and must include self-addressed envelope with suf-ficient postage for return.No responsibility will beassumed for unsolicitedmaterials. ISI reserves theright to edit material sub-mitted for content andspace consideration.
Volume 9, Number 3 November/December 2006
D E P A R T M E N T SCrossCuts Announcements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Coaches’ Corner . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
Power Ice with Wendy Marco . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
ISIA Education Foundation Report . . . . . . . . . . . . . . . . . . . . . . . . . 26
In Memory . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28
Ice Arena Association News . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30
Classified Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33
Calendar ISI-Endorsed Competitions & Shows/Exhibitions . . . . . . . 34
And Another Thing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38
Maximize Security andProfit with a QualityLocker System . . . . . . . . . . . . . . . . 6by Jonathan Ruttenberg
iAIM Seminars Provide In-Depth Training . . . . . . . . . . . 8by Rob McBride
ISI LaunchesweSKATE Club . . . . . . . . . . 10by Lori Fairchild
DevelopingCompetitors. . . . . . . . . 12Last of a seriesby David Jacobson
Ice Sports’ Benefits & Barriers. . . . . . . 20Industry survey confirmsexpectations, offers food for thoughtby Lori Fairchild
OPERATIONS
PROGRAMMING
NOVEMBER/DECEMBER 2006
Industry Survey ConfirIce Sports’ Benefits & Barrie
Quality Locker SystemAdd Security & ValuISI LauncheweSKATE™ Club
Quality Locker SystemAdd Security & ValuISI LauncheweSKATE™ Club
Industry Survey ConfiIce Sports’ Benefits & Barrie
CONTENTS
COVER FEATURE: Ice Sports’ Benefits & Barriers, page 20
MANAGEMENT
4
Dedicated to providing leadership,education and services to the
ice skating industry.
ICE SKATING INSTITUTE17120 N. Dallas Parkway, Suite 140
Dallas, TX 75248-1187Phone: (972) 735-8800
Fax: (972) 735-8815e-mail: [email protected]
www.skateisi.org
ISI INTERNATIONAL HEADQUARTERS
Executive DirectorPeter Martell
Managing Director, Member Programs & Services
Patti FeeneyNational Events &
Skating Program CoordinatorBarb Yackel
Administrative AssistantKathy Chase
Controller & Tradeshow ManagerKaren Schaffer
Membership CoordinatorKimberley RusselleAdvertising Sales &
Print Production ManagerCarol Jackson
Sponsorship Sales ManagerStuart Sedransky
Marketing & Graphic Design CoordinatorLaura Peters
Information Services CoordinatorJeff Anderson
Customer Service CoordinatorAngela Tooley
ISI OFFICERS
President Jim Hartnett1st Vice President Mike Paikin2nd Vice President Janice ForbesTreasurer Richard ArenellaSecretary Margy BennettImmediate Past President Jim LangePast President Boyd Wietecter
DIRECTORS
District 1 Katy HaydenDistrict 2 Robyn BentleyDistrict 3 Lisa FedickDistrict 4 Christine Wilson BrintonDistrict 5 Shane DouglasDistrict 6 Toni CooperDistrict 7 Maria KomanDistrict 8 Tom HickeyDistrict 9 Dan SmithDistrict 10 Char MartinDistrict 11 Liz MangelsdorfDistrict 12 Debbie LaneDistrict 13 Cindy JensenDistrict 14 Paige ScottDistrict 15 Bert BlanchetteDistrict 16 Cindy SolbergDistrict 18 Glyn JonesHockey Kevin McCormackBuilders & Suppliers Doug PetersInstructors David SanteeCommercial Facilities Scott SlavenskyPublic/Not-for-Profit Facilities Pete CarlsonSchools, Colleges, UniversitiesiAIM Chair Rob McBridePSA Representative Gerry LaneUSFSA Representative Homer HagedornISIAsia Representative Raul GomesAMMA Representative Trudy IvoryMAMA Representative Rob MuellerMIAMA Representative Russ RoseMIRMA Representative Judy SniffenWIAMA RepresentativeEducation Foundation Don BartelsonLifetime Honorary Member Carol Zdziebko
CROSSCUTSannouncements
ISI EDGE NOVEMBER/DECEMBER 2006
ISI district seminarmanuals available
DALLAS — For those unable to attenda fall seminar, instructors’ and man-agers’ manuals will be available afterthe seminars, for $15 each, pluspostage and handling. To order, call(972) 735-8800, Ext. 314.
Send announcements and photos [email protected]. Look for facilitynews on ISI Online, at skateisi.org.
Paramount names school for Frank J. ZamboniPARAMOUNT, Calif. — The Para-mount Unified School Districtrecently paid tribute to the inventorof the world’s first ice resurfacingmachine with the naming and offi-cial dedication of The Frank J. Zam-boni School. Zamboni had a naturalability with mechanical objects, andreceived 15 patents during his life-time. He was inducted into the IceSkating Institute’s Hall of Fame in1965, the U.S. Figure Skating Hall ofFame in 2000 and the World FigureSkating Hall of Fame in 2006.
Three generations of the Zamboni family attend-ed the dedication of The Frank J. Zamboni School.
Check It Out!All the latest ice arena news — fromconstruction updates and openingsto acquisitions and vendorannouncements — from facilitiesaround the world can be found inthe CrossCuts section of each editionof ISI Online. Watch your e-mailinbox (password-free) on the secondTuesday of each month or look for itunder Members Only on the ISI Website (www.skateisi.org).
Duke-Maggio namedBay State Blades
executive directorNORWELL, Mass. — Dolly Duke-Mag-gio has been named executive directorof Bay State Blades, the in-house skat-ing program arm of Facility Manage-ment Corp. Her duties include over-sight of skating programs in 23 loca-tions throughout Massachusetts,including the development of ISI clubsin every location. Duke-Maggio previ-
ously served as theISI director at NewEngland SportsCenter, where shechaired the ISIWorld Recreation-al Team Champi-onships in both2002 and 2006.
Dolly Duke-Maggio
U.S. Speedskating namesnew director
WESTLAKE, Ohio — U.S. Speedskat-ing has named Robert T. Crowley asits new executive director. He servedmore than 11 years as the associateexecutive director for U.S. Figure Skat-ing and replaces Katie Marquard, whoretired Sept. 1.
ISI welcomes Laura Peters
DALLAS — LauraPeters has joinedthe Ice SkatingInstitute staff asmarketing andgraphic designcoordinator.
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ISI EDGE NOVEMBER/DECEMBER 20066
OP
ER
AT
ION
S
Maximize Security and Profitwith a Quality Locker System
by Jonathan Ruttenberg
Asuccessful locker system meetsthe needs of both guests andfacility owners. Guests seek a
secure, dependable storage system fortheir personal belongings, and man-agement seeks lockers that can providea revenue-generating stream that does-n’t entail undue maintenance or liabil-ity. Perhaps above all else, peace ofmind is critical, as lockers are part ofdaily operations, in many cases, for theentire life of a facility.
A facility’s budget and attendancefigures play a role in its ability to trans-form lockers from a guest service to aprofit center. Lockers become a naturalprofit stream when they’re kept clean,accessible and available, and are man-aged with patron use in mind. Profitsare highest when lockers can withstandthe effects of thousands of users overdecades of use.
Choices, choices, choicesOwners have the option of purchasingor leasing lockers. If purchased, ownersretain all revenues. Facilities generallyrequire a couple of years for guest
rentals to cover the cost of the equip-ment, but once paid for, lockersbecome steady, predictable annuitystreams. As facility attendance grows,so does locker revenue.
Facilities should work closely withtheir locker provider to choose lockermaterial, configuration and lockmechanisms, all the whileopenly discussing theircustom facility needs sothat the supplier can tailorthe locker sizes to solvefacility needs.
Locker security onlybecomes an issue wheneconomy-priced lockersare confused with securitylocker systems that offernon-duplicative patronkeys and control keys forfacility managers. Simplyput, security lockers offerfacility managers thecapability of maintainingcontrol over their lockersystem, which economylockers do not. But con-trary to what some think,security locker systemsare not restricted to a sin-gle choice. Painted steel, stainlesssteel, plastic and aluminum are someof the available choices when it comesto providing adequate security, pro-tection from the elements and a longlife span. Furthermore, with a qualitysecurity locker system, lock mecha-nisms can be set to accept a facility’stokens or set to a coin denomination,as well as set to key rental operation,without needing to change theinstalled locks.
Maximizing revenuesWhen deciding how may lockers topurchase, note that approximately one-third of facility guests will rent a lockerduring an average weekday. This figuremay seem low, but remember thatfriends and family often share lockers.
Large weekend crowds will result inmore rentals.
In the proper set-up, facilitiesshould average a minimum of one ormore “turns” (number of rentals of anindividual locker) per day. If a facility
achieves two or more turnsper day, it should con-
sider adding morelockers to maximizerevenues. For thatreason, facilitiesshould always setaside space foradditional lockerscommensurate withgrowth in theiroverall visitor traffic.
It’s wise to checklocker rental pricesat nearby facilitiesand to choose anamount that worksfor both your cus-tomers and your ser-vice and mainte-nance needs. Whileowners can easilyadjust prices, fre-quent price changescan lead to dissatis-
fied customers.Additionally, using the
locker facade or the area surroundingthe lockers as a billboard can help boostlocker revenues and margins whileadding an attractive backdrop, particu-larly as it relates to special events ornew product offerings. These “design-er” lockers are customized, but can bequite impressive in terms of attractingpeople to the lockers, and the advertis-ing itself offers great opportunities forincreased revenues.
With proper selection, securitylockers offer great value to bothpatrons and facility owners for manyyears to come.
Jonathan Ruttenberg is the director ofmarketing for American Locker SecuritySystems.
ISI EDGE NOVEMBER/DECEMBER 20068
OP
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SeminarsProvide In-Depth Training
on Timely Issuesby Rob McBride
Arena management and opera-tions professionals from aroundthe country participated over the
last two months in three one-day iAIMeducational seminars, with leadingindustry experts providing in-depthtraining on timely arena issues.
Included at the various seminarswas an assortment of arena operationstopics with hands-on technical instruc-tion as well as subjects relevant to man-agement and programming. The man-agement course provided instructionon the range of human-resource poli-cies and practices necessary for the suc-cessful hiring, training, motivating andretention of employees in an ice arena.The programming class focused on allfacets of developing a comprehensive
arena/ice sport program marketing planfrom strategy to implementation.
Operations seminars included iceinstallation and maintenance, basicrefrigeration, HVAC and dehumidifica-tion as well as equipment maintenanceand operations. The courses were pre-sented at host ice arenas to allow forclassroom instruction on theory andprinciples, followed by hands-ondemonstration. This combination ofinstruction techniques was very popu-lar with attendees and provided somememorable lessons.
The workshops imparted valuableskills and information to help studentsbecome more effective in their posi-tions and further contribute to the suc-cess of their facilities. Participants
praised the classes as very informativewith practical solutions to the chal-lenges they face every day in their icearenas. Even the highly experiencedattendees learned from their participa-tion, proving the adage that educationis indeed a lifelong journey, particular-ly during this period of change andtechnological advancement in the icearena industry.
A partnership with the MinnesotaIce Arena Managers Association(MIAMA) allowed iAIM to offer a one-day seminar for attendees of the asso-ciation’s fall conference at Ruttgers BayLake Lodge. This model providedMIAMA members with added optionsfor quality education that was orga-nized and presented by iAIM. I strong-
ISI EDGE NOVEMBER/DECEMBER 2006 9
ly urge all regional arena managementassociations and ISI district directors toconsider this method of providing edu-cational content for your future meet-ings and conferences.
The popularity of these seminarprograms demonstrates the continueddemand for education and training atall levels of our industry. iAIM is com-mitted to meeting that need, provid-ing high-quality instruction and pro-fessional certification that is devel-
oped and presented by accomplishedprofessionals. With intensive week-long certification schools as well asthe iAIMonline distance-learningoption, the professional and financialbenefits of certification are withinreach of everyone.
The difference between success and“just getting by” in our industry oftencomes down to training and industry-specific education. There are certainlyexternal forces beyond our control;
however, in too many instances we arenot achieving the full potential of ourfacility or ourselves as professionalsbecause we simply don’t know thatthere is a better approach to managing,operating and programming our facili-ties. Sign up for an iAIM program andexperience the positive impact it willhave on your arena and career!
For more information on iAIMschools and the iAIMon-line programs, go towww.skateisi.org or callISI at (972) 735-8800.
Rob McBride, CAE, ischair of the iAIM boardof regents.
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ibility for beginningskaters. ”I run a season-al program wheremost skaters only doone session per year.The shorter intro-ductory registra-tion allows me toget them startedand involved withtesting early, be-fore they have tocommit to an annualISI membership. It is inexpensiveenough for me to incorporate the weSKATE Club reg-istration into the class tuition and provide the insurance cov-erage my rink requires,” explains Tiesha Potvin Coale of Sym-metrical Skating School. “It’s a great idea, and it will be a greatsegue into full participation in ISI activities and events.”
The $25,000 worth of excess accident insurance cov-erage ensures each student of coverage, offering an extralayer of protection for facilities and potential cost savingson liability insurance.
PR
OG
RA
MM
ING
ISI’s new weSKATE Club is just what arena owners, opera-tors and skating directors have been waiting for. It’s anintroductory skater registration program that offers ben-
efits for everyone involved.The 13-week registration is only $4, making it extremely
affordable for skating schools to include in the price of tuition.This nominal fee gives students the opportunity to discover andfeel included in the wonderful world of ice skating, while pro-viding both the student and the facility with needed insuranceprotection. Because it will be included with each class enroll-ment rather than purchased individually, it’s also convenient.
“The weSKATE Club has been designed to improve skaterretention,” notes Kimberley Russelle, ISI membership coor-dinator. “We provide the tools for skating directors to helpkeep the participants interested in skating, such as the per-sonalized identification card, stickers and a fun quarterlynewsletter with information on nutrition, skating tips, meet-ing new friends and other age-appropriate topics. Thenewsletter can be customized and printed by each arena.”
Club participants can even have their Tot through Alphatests registered during their enrollment period. (Skatersbeyond the Alpha level must be ISI individual members.)
Skating school directors are excited about the program’s flex-
ISI Launches weSKATE ClubConvenient and benefit-packed introductory skater registrationprogram offers a cost-effective alternative, including insurance
by Lori Fairchild
™
ISI EDGE NOVEMBER/DECEMBER 2006 11
Facility Management Corp., which operates 23 ice are-nas in Massachusetts, is using the weSKATE Club in all ofits facilities, reports Scott McCoy, vice president of opera-tions. “The weSKATE program offers an unmatched all-in-one professional approach for arena management to oper-ate introductory skating programs. The quality of thematerials combined with the insurance coverage providesarenas with everything needed to offer high quality, afford-able and organized recreation.”
For more information or to start registering skaters, sendan e-mail to [email protected] or call (972) 735-8800.
Response to the first series of weSKATE NationalInstructor Training sessions affirmed the IceSkating Institute’s expectations for the new
program. “The evaluations indicated that this issomething instructors have needed for a long time,”said Barb Yackel, ISI’s national events and skatingprogram coordinator.
Developed by a team of experts from across thecountry, the training program helps instructorsdevelop stronger coaching skills and innovativeteaching techniques. Participants learn how to teachtest maneuvers, structure their classes, build theirclientele, communicate with parents, administer firstaid and more. Sessions are separated by instruction-al levels, from low (Tot through Beta) to high (FS 6-10), which may be taken in any order.
Each six-hour session includes on- and off-iceinstruction, a comprehensive manual, an exam anda certificate of completion.
Held in August and September in cities fromcoast to coast, the first series was well attended andpositively reviewed. “I felt like this program wasextremely beneficial to my coaching career. I learneda lot of new tips and tricks that could help my stu-dents,” noted one participant. “These were topicsthat I had questions about,” said another.
The session instructors received praise for theirenergy, organization and interaction with partici-pants. The last of the series, in San Jose, Calif. wassold out, setting the stage for an even more success-ful second series. Watch for the 2007 schedule for thenext chance to advance your coaching career. Forinformation, call the ISI office at (972) 735-8800 or e-mail Barb Yackel at [email protected].
weSKATE NationalInstructor Training Program
Off to a Fast Start
ISI EDGE NOVEMBER/DECEMBER 200612
Continued on page 14
In our last article, we explained some distinctions between“participants” and “competitors” as outlined in PCA’s newworkshop, “Developing Competitors,” for coaches of high
school-age athletes. By way of brief review, when ISI and PCAtalk about “competitors,” we mean athletes who strive tomake themselves better, make teammates better and makethe sport better.
As promised, here are a few exercises for coaches to usein “Developing Competitors.”
To help athletes make themselves better, we suggestyou institute:• A mistake philosophy: Recognize that fear of mistakes
causes more passivity and harm than making mistakes. Tohelp skaters develop the ability to quickly “reset” for thenext part of their routine after a mistake, adopt a teammistake ritual — a physical action, such as an imaginarytoilet flush to “flush” mistakes or a wipe of the brow toindicate “no sweat.”
• Effort goals: Establish effort goals (e.g., trying newmoves) as well as outcome goals (nailing those moves).Athletes have more control over achieving effort goalsthan outcome goals. Whenever possible, link effortgoals with outcome goals, so that over time, skaters
who achieve their effort goals alsomove toward achieving their out-come goals.
• “Good crummy days” (Plan B):Even the best athletes are in the“zone” less than 10-15 percent ofthe time. Competitors have crum-my days just like everyone else. Thedifference is in how they respond. Com-petitors turn crummy days into “good crum-my days” by having a Plan B. In preparation for the timewhen things don’t go their way, they have in mind actionsto keep them focused. For example, if they are just notsticking landings or the pucks just aren’t finding the net,they still make sure to get as much conditioning as possi-ble out of a practice session.
To help your athletes make their teammates better wesuggest you institute:
• Emotional-tank filling as a part of your teamculture: You may remember from earlier articles thatathletes have “emotional tanks” just as cars have gastanks, and both must be full to keep the “engine” run-ning. Explain the importance of a full E-tank for top
Developing CompetitorsLast of a series
by David Jacobson
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ISI EDGE NOVEMBER/DECEMBER 200614
Continued from page 12
performance and get skaters to use E-tank vocabularywith each other (“You can do it!” “Great effort!”) on aregular basis so it becomes a habit. Use a “buddy sys-tem” of pairing teammates during drills to fill eachother’s E-tanks.
• Mentor roles for veteran athletes: Make your veteransresponsible for ensuring new/younger teammates know“how this team does things.” They should check in withtheir mentees regularly to help deal with issues, answerquestions and make sure the mentees have full E-tanks.
• Mirror v. window: People who are primarily concernedwith their own performance tend to “look into a mirror.”Competitors are leaders who “look through a window”and share what they see with teammates to help themimprove. Teach your athletes to use “window statements”with their mentees and teammates including:
- “Are you open to a suggestion?”- “What do you think about this?”- “Here’s an idea …” - “Here’s something I noticed.”
• Receivable feedback: Teach your skaters to give feed-back so the recipient is better able to hear and use thefeedback offered. This includes avoiding giving criticismin non-teachable moments, giving criticism to a team-mate privately, asking permission to give a suggestion andusing “if-then statements” to make feedback more receiv-able (“If you move your feet like this, then you are morelikely to complete the spin”).
To help athletes make the game better, we suggest you:• Seize teachable moments: Look for opportunities
(both positive and negative) to teach Honoring the Gameas part of your practice and in-contest behavior as well asreferring to incidents that happen in the media or in pro-fessional sports.
• Develop your personal Honoring-the-Game rou-tine: Make sure you have a self-control routine toensure you set a good example, in case of, say, ques-tionable officiating. Greet officials before each contestand thank them afterward, no matter what. Seek out theopposing coach for a handshake and wish him/hergood luck before every contest and shake hands after-ward, no matter what.
• Have your team develop team Honoring-the-Gameroutines: Having players decide on their own routines isa great way to build team culture. Examples:
- Decide how to greet opponents when they firstencounter them, after contests and duringfierce moments of competition, (e.g., after acheck in hockey, applauding opponents in fig-ure skating, etc.).
- Shake the officials’ hands before and after games.- Make signs welcoming opponents to your rink.
Some of these suggestions will fit better with your pro-gram than will others. However, using them in the rightcombinations, consistently, from the time a player entersyour program will help you develop competitors.
David Jacobson is PCA’s media/communica-tions manager. To learn more about PCA’s“Developing Competitors” workshops andhow the ISI-PCA national partnership bene-fits your organization, contact PCA at (866)725-0024 or [email protected], or visithttp://www.positivecoach.org/inforequest.aspx.
ISI EDGE NOVEMBER/DECEMBER 200616
COACHES’CORNER
by Barb YackelISI National Events & Skating Program Coordinator
It’s hard to believe that 2007 is just a few swizzles and spinsaway. The changing of the season found us attending fallseminars and gearing up for the busy competitive season
ahead that always leaves behind a swirl of dust (or snow,depending on your locale).
The hottest ticket in town this fall was the weSKATE Nation-al Instructor Training sessions. The overwhelming response wasjust that — overwhelming! Chicago, Minneapolis, Boston andSan Jose played host to the first sessions, and it was SRO in SanJose, where registration was closed two weeks before the sched-uled session. This demonstrates that ISI professionals are stand-outs in their commitment to continuing education. Watch forthe 2007 schedule to take advantage of this program and gainthe skills you need to be an outstanding coach.
Have you started spreading the enthusiasm at your facilityfor the new weSKATE Club? It’s a must for all of your Totthrough Alpha learn-to-skate students, and the benefits for youand your facility are countless. The newly developed rewardsand incentives are just what you need to increase participationin 2007. Need more info? As always, the ISI Web site(www.skateisi.org) is your go-to source.
Adult Champs ’06 was great as the ISI adults scootedtheir skating boots across the ice at the Centennial Sportsplexin Nashville. The weekend was full of excitement, laughterand darned good skatin’! Next year it is back to the city oflights — Las Vegas.
By the time you read this, the Artistic Challenge ’06 will beanother event for the stat book. Denver had our skaters takingthe spotlight Nov. 3-5 to unleash their creative talents.
Winter Classic will start the 2007 ISI national event runas we travel to Oxford, Ohio and the new state-of-the-art Gog-gin Ice Arena. For a February weekend of non-stop fun, getyour skaters’ entry forms in now, as the Dec. 1 deadline isquickly approaching.
Synchronize your teams, plans and watches so you can befront and center April 13-15 for the 2007 Synchronized Cham-pionships at Schwan Super Rink in Blaine, Minn. Our Min-nesota organizing team knows how to put on a great event, sodon’t miss this high-energy ISI competition.
FYI for all synchronized coaches: Make sure you are upto date on the revisions and changes to ISI synchronized skat-ing, dance and formation teams. The rules were optional as ofJuly 1 and will be mandatory Jan. 1, 2007. You can downloadall the data from the ISI Web site. Team registrations are dueDec. 1, 2006.
The months ahead are jam-packed with FUN, with the spir-it of the holidays in the midst of all the skating activities.
Be organized!Be prepared!
Stay up to date on changes!Stay energized!
ISI EDGE NOVEMBER/DECEMBER 200618
Finding ways to make skating drills both effective andfun is key to keeping player attention. Trainingequipment is one sure-fire way to turn the routine
into the remarkable. But before you rush out and spenda small fortune on hurdles and bungees, try using thethings your players bring to the rink every day in new
POWER ICEwith Wendy Marco
Stick It!
Wendy Marcois a two-timeInternationalHockey Skat-ing Sympo-sium speaker,a USA HockeyCEP Level 4presenter anda professional hockey skatingcoach in Washington D.C. Herinstructional DVD, “BreakingOut of the Ice Age,” and moreskating tools can be found atwww.ColdRushHockey.com.
ways, and Voila! — you’ve got training equipment! Taketheir hockey sticks, for example. Did you know that astick can help your players develop better balance,improve their alignment, increase foot speed and helpthem come to a faster stop? All you need is a little cre-ativity, and all they need are their sticks!
Balance and Alignment
“Drop, Spin, and Catch”
Players stand with their sticks in front of them, butt ends down. They let go on your com-mand, spin once to the right and try to catch their sticks before they hit the ice. Try it to theleft, too. If they break at the waist or drop a hip or a shoulder, it will take so long to turnaround that they won’t catch their sticks. Alignment improves through repeated attempts.
Lateral Movement
“Team CircleStick Catch”
Players stand in a circle with their sticks butt end down. On the coach’s signal, eachskater lets go of his stick and tries to catch the stick belonging to the player on hisright before it drops. As soon as ALL of the skaters catch the sticks with nonedropped, they get a chance to go back to the left and attempt to catch their own stickin one move. The sooner none of the sticks fall, the easier it is for the players to catchtheir own sticks on the last move.
Fast Feet “Cross andTouch”
Have the players lay their sticks on the ice and stand with their feet side by side, bothon the right side of the stick. Take the right foot and cross over the left foot and thestick, then bring the left foot over and set it down on the outside. Now take the leftfoot and cross over the right foot and the stick, and set it down. Repeat as fast as pos-sible. Once they’ve got it, have them count how many times they can do it in 30seconds. To increase frequency against the clock, they’ll begin to keep their upperbodies quieter while increasing foot speed.
ForwardPower
“Mow theLawn”
One player sits in front of another. The player sitting in front holds a stick blade ineach hand and the player in back holds the butt ends of each stick. The player inback skates as hard as he can from one end of the rink to the other. This drill requiresa lot of power, forcing the most powerful position for forward speed.
FlexibilityandBalance
“Cirque duNo-way!”
While holding their sticks with two hands, skaters will attempt to get both legs overtheir stick between their hands without letting go. If they successfully pull that off,have them try to step backward over it again. This is a fun cool-down exercise. Itstretches the body, particularly the lower back, hamstrings and quads.
SKILL DRILL HOW IT WORKS
Team Circle Stick Catch
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Ice Sports’ Benefits & BarriersIndustry survey confirms expectations,
offers food for thoughtby Lori Fairchild
ISI EDGE NOVEMBER/DECEMBER 2006
The recently completed Ice Sports Industry Surveyresults, while far from startling, provide valuable direc-tion for industry stakeholders.
The survey was the first of its kind, commissioned by thefive leading industry organizations and conducted by theSoutheastern Institute of Research. Central to the survey’sfindings is its independent, statistical confirmation of figureskating and ice hockey customer profiles. This data — whichincludes demographic information, patterns of participationand perceived benefits as well as barriers to ice sports — canbe a helpful tool in customer growth and retention efforts.
“This survey was an excellent instrument for gettinginsight and information from and about ice sports partici-pants,” said Jim Lange, ISI’s immediate past president, whoin 2005 convened the first ice arena industry summit meet-ing. The industry survey was the key action item taken fromthat historic meeting.
“I don’t think the results were surprising,” Lange added.“The key issue, which the survey confirms, is that when thefun stops, people stop skating. That’s why I couldn’t be moreproud to be associated with ISI, because I think we’re on theright track. Our members have the opportunity to be suc-cessful and feel good about themselves at any level, individ-ually and as members of teams. The ISI philosophy of partic-ipation without elimination goes hand in hand with our goalsof making both the skaters and the ice rinks successful.”
Among the key findings of the survey are:• Having fun is the most important benefit of ice sport
participation, and loss of interest is the most com-mon reason for discontinued participation.
• Price is the primary barrier to ice sports participation,followed by time demands of parents and children.
• Only 56 percent of figure skaters’ par-ents say their children are very likely to
be participating at the age of 18. (Thisis a figure the industry must
improve; ice skating is a lifetimesport that can be enjoyed recre-
ationally at almostany age.)
• Nearly 77 percent of survey respondents, includingparents of both hockey players and figure skaters,say their children have participated in a learn-to-skate program.
• The majority of parents of ice sports participants arecollege-educated Caucasians with white-collar pro-fessions and above-average incomes.
It should be noted that the 17,748 survey respondentswere parents of current and former U.S. Figure Skating andUSA Hockey members, due to the fact that those two spon-soring organizations had substantial e-mail address data-bases; therefore, most respondents’ children were partici-pating beyond the entry or recreational level of their sport.
ISI members who would like a copy of the survey e-mailed to them may contact the ISI office at (972) 735-8800.
We asked four ISI members to review the Ice SportsIndustry Survey, and based on its findings andtheir own experience, share their perspective by
answering a few questions. (For additional commentaryregarding the survey, see page 38.)
What can be done to ensure that iceactivities remain fun and hold the
interest of participants?
FORBES: With so many entertainment options availabletoday and limited entertainment dollars, we need to keepice skating entertaining by providing fun public sessionsand birthday parties. For learn-to-skate participants,design a class structure that gives the skater achievablegoals and milestones, and fosters the skater’s growth.Always give them something to look forward to. Providean opportunity for LTS participants to get involved incamps and/or clinics that are designed with FUN beingthe most important factor. For the more advanced skaters,keep it real. Coaches and parents should not have unre-
alistic expectations for the skater.It is important to guide the
skater toward success,whether it be passingAlpha or a high-levelfreestyle test.
CARLSON: Make itmore of a team atmos-
phere and hold eventsthat will encourage participa-
MA
NA
GE
ME
NT
tion for all levels of abilities. Encourage skaters to partic-ipate in shows and fun exhibitions where they get toshow off their skills and accomplishments to their fami-ly and friends more than once a year.
Many kids are involved in more than one sport or maytake a session off to participate in another sport or event. Takethe competitiveness out of the events so those who are nottraining as hard-core do not feel intimidated and left behind.Run two tracks: one for skaters who may want to continuethrough the tests and compete occasionally but cannot com-mit to skating more than once or twice a week, and anotherdeemed “competitive” for those skaters on that path. By keep-ing them separate, the skaters who only want to skate recre-ationally will not feel that they are not accomplishing any-thing when they see others passing them up on tests.
Acknowledge even the little accomplishments thatskaters make in your facility. Get to know them and theirfamilies, and make them feel at home and want to be apart of your program. Offer them the best customer ser-vice possible.
DIMINICO: Offer games. Incorporate stickers and rewardsinto each class. Lower costs. Incorporate other forms of skat-ing such as dance and team lines so that when skaters hit anindividual peak or learning block there is always somethingelse skating-related that holds them to the sport. Keep theparents in the stands — sometimes parents can be too intenseabout the sport, which pushes the child away from it.
STANSIK: Kids lose interest for various reasons: parentalpressure, peer pressure, poor coaching, lack of a variedpractice routine, injury. Ice sports can remain fun and holdtheir interest with some very easy guidelines sharedwith parents, coaches and directors who understandwhat the child wants to accomplish. The expecta-tions from parents pushing children to try out forteams that are over their level leads to poor out-comes and loss of interest. Pushing recreationalskaters to try jumps and causing injury if it’s not whatthey want to do leads to disaster. Parents and coachesneed proper training so there is an understanding ofwhat each level brings in the way of training, commit-ment and financial burden that comes with ice sports. Par-ents and coaches should be schooled in order to keep timeon the ice fun and productive and, off the ice, keep a pos-itive outlook and respond to the child’s efforts.
What can we do to encouragelong-term participation and
promote ice skatingas a lifetime sport?
STANSIK: Why are figure skaters not likely tostill be participating at age 18? Some possibili-ties are that it’s too competitive, too costly, tootime-consuming or too much hassle. Every par-ent envisions a national champion but in real-ity a very, very small percentage makes it to the“big time.” So why participate if this is the case?Ice sport participation definitely consumes kids’time so that they are less likely to find trouble.
Memories are made and friendships are carried on throughthe rest of their lives. And what about the life lessons theycan learn through participation, such as how to face adver-sity, developing friendships, having integrity and being hon-est and compassionate? Recreational and competitive pro-grams should be encouraged to keep adults enjoying icesports. More knowledge of programs and consistent familyskate times both in and out of season would also help pro-mote continuation in the sport.
FORBES: At 18, most skaters go off to college or at least needto get a job. I have met a lot of adults that used to skatewhen they were younger who come back aftercollege or marriage and bring their own chil-dren. One possibility would be to reach outto colleges to offer ice skating and hockeyprograms as part of their physical educa-tion credit or intramural sports.
CARLSON: Offer age-specific sessions.We seem to offer the tots and the seniorskates, but what about those teens andpreteens? Have more open-skate activitiesgeared toward those groups or classesspecifically for them as part of theprogramming that you offer inyour facility.
Pete CarlsonManagerSchwan Super
RinkBlaine, Minn.
Dawn DiminicoSkating DirectorSharper Edge
Skating SchoolWest Concord,
Mass.
Janice ForbesISI Program
CoordinatorSprinker Recreation Center
Tacoma, Wash.
John StansikPresidentArctic ArenasPlymouth, Mich.
The Participants
Continued on page 22
ISI EDGE NOVEMBER/DECEMBER 2006
ISI EDGE NOVEMBER/DECEMBER 200622
DIMINICO: Make ice skating a college/high school activ-ity and have more college/high school ice skating teams.Get skaters involved in a junior coaching program. Haveolder students be mentors.
Describe the time and resources that yourfacility commits to learn-to-skate
programming in order to buildparticipation in more advanced programs
and ensure your future success.
DIMINICO: Learn-to-skate is the largest part of our pro-gram, with 17 hours per week. We offer a variety of timesto meet the needs of families. We have a preschool pro-gram that brings in younger kids and siblings. We alsohave LTS programs through the town park and recreationdepartment. Our biggest resource is word of mouth; wespend a small amount of money on local newspaper adver-tising, brochures and mailings.
STANSIK: Our facility averages more than 175 kids in ourLTS programs. Resources are spent on our 12 to 15 qualityinstructors and on flyers and brochures announcing pro-
grams. Sessions are structured to 45minutes of instruction and 15 min-utes of free time. The LTS program isthe lifeblood of the arena. It sendskids to all areas of ice sports, recre-ational skating, figure skating andhockey. A strong LTS program ensurescontinued viability of the rink and allthe programs that it provides. Con-stant tweaking of the program is nec-essary to assure success and avoidstale activity.
FORBES: Our facility offers learn-to-skate classes and hockey classes sixdays a week. We’ve tried to offer a vari-ety of days and times for each level toprovide more opportunities. We lookedinto after-school sports and churchactivities and contacted home-schoolorganizations in the area to decidewhich days and times would have abetter chance of being successful. Byusing the ISI program we havedesigned classes for all ages and abili-ties. A skater can participate in our LTSprogram for eight years or even longer,depending on how young they werewhen they started skating. We offer avariety of specialty classes for the high-er-level skaters, no matter which pro-gram they participate in. ISI in-houseand open competitions, skate camps,ice show camps and ice shows all keepthe program thriving.
CARLSON: The largest program inour skate school is our learn-to-skateprogram. We offer classes for twohours on Tuesday, one hour eachWednesday and Thursday, and twohours on Saturday dedicated to Totthrough Delta-level skaters. We pro-mote the program through our areaschool districts and supply themwith registrations to be distributedby the schools. We also have a goodworking relationship with areayouth hockey programs. They haveour registration forms available andsuggest that players coming in toregister for their programs first take a
Have fun 6.4
Stay physically fit 6.36.3
Improve athletic ability 6.26.3
Make friends 6.05.6
Develop a competitive attitude 5.75.2
Improve social skills 5.65.3
1 2 3 4 5 6 7
Figure SkatingIce Hockey
Benefits of Ice Sports Participation
6.5
Ratings were made on a scale of 1 (not at all important)to 7 (extremely important)
Price 35%52%
Time demands of parent 32%39%
Time demands of child 19%29%
Location/accessibility of rink 17%23%
Fear of injury10%9%
Gender discrimination 2%3%
Child wasn’t interested 2%2%
Parents weren’t interested 1%1%
Other barriers 7%7%
Were no barriers 40%28%
0% 20% 40% 60% 80% 100%
Figure Skating
Ice Hockey
Barriers to Ice Sports Participation
Continued on page 24
Continued from page 21
ISI EDGE NOVEMBER/DECEMBER 200624
learn-to-skate session, or take one in addition to theirhockey registration.
What changes do we, as an industry,need to implement in order to make
ice sports more accessible andincrease the number of participants?
STANSIK: Obviously, each facility has financial require-ments that they have to attain. In our area, we have quitea few community rinks that are older and city-owned sothere are no mortgages or tax liabilities on the buildings.Newer, private rinks costing in excess of $5 million to $8million have sprung up in the last few years, and ice priceshave gone up dramatically. But city managers, rink man-agers and owners have to re-evaluate their business plans
constantly. Ice prices range from a low of $150 per hourto as high as $300 per hour.
Some ideas for keeping the price reasonableand the kids interested include: free initia-
tion programs, programs that supply freehockey equipment rental to try the
sport, cross ice so more kids can drivethe price per skate down and 3-on-3programs.
DIMINICO: Lower costs! Make itmore accessible to lower-incomeskaters. Donate ice and lessons.Make the rink more energy-effi-cient. There need to be suggestedcoaches’ fees; just because it is an
expensive sport doesn’t mean youshould take advantage of it. Raffle off
lessons and ice time. We also needmore outdoor rinks in the winter; costs
would be low.
CARLSON: Offer classes for shorter time framesbut more frequently throughout the week to accom-
modate all schedules — maybe an hour on four or five daysa week instead of clustering all classes on a Saturday. Instruc-tors can get costly, so to keep individual attention on allskaters and give extra help to those just learning to skate, useolder, more experienced skaters to assist the instructors. Thiscan be done at a lower cost than adding instructors, and thekids relate well to the teenagers and look up to them.
FORBES: Based on our demographics, we offer skating at aridiculously low cost for all programs: learn-to-skate, publicsessions, freestyle sessions, ice rental and private lesson fees.
Should our industry be making an effort tobroaden its reach to a more diverse audience,
more consistent with national populationtrends and projections? If so, how?
CARLSON: We should definitely try to reach more diverseaudiences, but usually the economic barrier associated with
skating and hockey due to ice, instruction and equipmentcosts is a major barrier even for those already pursuing thesports. One resource might be the use of city, county or stategrants or scholarships to offer more skaters the opportunityto try the sports. We used the “Super Skater” program, whereall skates were donated by the Twin Cities Figure SkatingAssociation, Riedell Skate Co. and individuals. We then pro-vided bus transportation to and from their school for an hourof ice time with instruction and games as well as a nutritionalsnack. Our target area was inner-city schools or schools withlower-income demographics to provide a safe, supervisedafternoon activity for the children. Those that could afforda nominal fee paid $35 for an eight-week program. We alsooffered half-price and free registration for those who neededit; we did not turn any participants away. We found that wedid gain some registrations in our regular learn-to-skate pro-grams as a result of introducing these kids to skating.
FORBES: Because of our location and the low cost of ourLTS program, we already have a diverse population. But Ithink working with organizations like the YMCA, Boys andGirls Clubs and other programs that offer after-school pro-grams for children at little or no cost may provide anopportunity to experience skating for those who might notbe able to afford it.
DIMINICO: How can you possibly offer skating to a morediverse population if the costs remain as high as they are? Ithink if rinks can decrease their costs, become more energy-efficient and put a cap on coaches’ fees, then maybe we canmake skating a more diverse sport.
STANSIK: The industry as a whole needs to expand awayfrom the traditional markets and demographics and exploreareas where kids have not had the opportunity to try icesports. There are many ways to accomplish this, but it willtake untraditional thinking. Some possibilities include:
• Free initiation programs• Using private and community rinks as a school trip
for physical ed classes• Purchasing equipment for use by kids and parents try-
ing the program • Dedicated, firm, stable family skate time• Diversity programs to help underprivileged kids get
on the ice• Making the business community aware of the need for
these types of programs and soliciting their supportToo many days are filled with the same old thing, or
statements such as:• “We’ve always done it this way.”• “We can bump open skate.”• “Try WHAT?!”• “Give something away for free? Are you crazy?”Statements like these can bring failure quickly. A bus-
load of third and fourth graders pulling up for a 50-minuteopen-skate PE class can stimulate your evening family skate.Kids go home and eagerly tell their parents about their excit-ing class and talk them into going back to the rink for fami-ly skate time. Pizza, pop, money for games — now it doesn’tsound too bad for the rinks!
Bottom line is, for your rink to be healthy you need thelifeblood of new skaters on a regular basis. How you drivebodies through the door is not magic, but it takes guts to trynew things!
Continued from page 22
ISI EDGE NOVEMBER/DECEMBER 200626
This is the perfect time of year tomake a tax-deductible contribu-tion to the ISIA Education Foun-
dation’s scholarship program, whichrecognizes the achievements of ISIskaters both on and off the ice. Morethan $200,000 in scholarship funds hasbeen awarded to ISI skaters since 1990.
The not-for-profit Foundationdepends on the generous support ofcontributors to meet its goals andobjectives, which are to support:
• The academic development of ama-teur ice skaters through the award-ing of scholarships for post-sec-ondary education.
• The development of educationalprograms relating to the administer-ing and conducting of ice skatinginstruction programs.
• The research and development ofwritten and visual materials to fur-ther the interest in ice skating as acompetitive sport and recreationalactivity.
• The development of educationalprograms relating to the administer-ing and officiating at amateur iceskating competitions.
Contributions to the ISIA Educa-tion Foundation offer groups and indi-viduals a way to invest in the educa-tional future of amateur ice skaters.Donations made in honor of a specialoccasion or in memory of a loved oneare especially meaningful. All dona-tions, of any size, are greatly appreciat-ed and contribute to a worthy cause.
Scholarship recipients are announcedeach May during the annual ISI confer-ence, with a presentation ceremony atthe ISI World Recreational Team Cham-pionships in July. Read about this year’srecipients on the ISI Web site(www.skateisi.org), under the ISIA Edu-cation Foundation tab.
To make a tax-deductible contribu-tion, please complete and return theform at right.
Now’s the Timefor End-of-Year Deductions
by Lisa Fedick
Name ___________________________________________________________
Street Address ____________________________________________________
City, State, Zip ____________________________________________________
Amount of Donation $ _____________________________________________
Method of payment ( ) Check( ) Charge: Visa MasterCard Discover Am Ex
[please circle]
Card Number ________________________________________________
Exp. Date ________________________________________________
Your Signature ________________________________________________
Mail to: ISIA Education Foundation17120 N. Dallas Parkway, Suite 140Dallas, TX 75248-1187
A Noteworthy GiftLooking for a special holiday gift, or a way to add a personal touch to yourown written correspondence? The ISIA Education Foundation’s newest
fundraiser is the sale of artistic notecards featuring a unique design createdfor ISI by professional member RikkiSamuels. Her trademarked “Calli-graphic Silhouettes” are images filledwith words — in this case, a figureskater formed with words related toice skating. The sentiment on thefront of the card reads: “Have an iceday!” and the interior is blank forpersonalized messages.
Rikki Samuels is a figure skat-ing coach at Rockefeller Center andthe Sky Rink at Chelsea Piers inNew York City, and the author ofKids’ Book of Figure Skating.
The cards are priced at $7for a box of 10 cards (plus $2for shipping/handling), ortwo boxes for $12 (plus $3S&H). Texas residents, add8.25 percent sales tax. Toorder, e-mail [email protected]
or call (972) 735-8800.
Have an ice day!
ISI EDGE NOVEMBER/DECEMBER 200628
Robert C. KeltonFormer ISIA President
MAMARONECK, N.Y. — Robert C. Kelton died Sept. 3 atage 78. He was a U.S. Navy veteran, the co-owner of HCKRecreation and a former owner of the Fieldston Bath andTennis Club in the Bronx and the Riverdale Ice SkatingRink. Kelton was an active member of the Metropolitan IceRink Managers Association (MIRMA) and served as presi-dent of the Ice Skating Institute of America from 1973-75.During his presidency, the ISIA office relocated from Flori-da to Wilmette, Ill., Recreational Ice Skating magazine waslaunched and the first joint statement of policy betweenISIA and USFSA was signed. He will be remembered as atrue friend and supporter of the ice skating industry. Hestarted the popular annual Riverdale Ice ISI competition inLake Placid, a tradition now carried on by his son Ted. Inaddition to Ted, Kelton is survived by: his wife, Marie; threeother sons, Robert Jr., Charles, and David; five grandsons;and a brother, David G. Kelton. Memorial donations maybe made to Calvary Hospital in the Bronx or St. John’sLutheran Church in Mamaroneck.
In MemoryThomas E. Hall
ISIA’s 2nd Executive Director
FOX LAKE, Ill. — Thomas E. Hall died Sept. 10at age 70. Hall was the second executive direc-tor of the Ice Skating Institute of America, serv-ing from 1975 to 1980. He was a former super-intendent of recreation for the city of Wilmette,Ill. and an active volunteer for charitable caus-es. Hall was instrumental in developing a spe-cial skating fundraiser to benefit the St. JudeChildren’s Research Hospital, a member of theMended Hearts Club at Bayfront Hospital in St.Petersburg, Fla. and a charter member of thelocal Special Olympics program. Survivorsinclude: his wife, Joan Korenin; one son,Thomas; three daughters, Julia Hall Morris,Pamela J. Hall and Nancy Galvin Platz; eightgrandchildren; and a brother, Harry Jr. Memor-ial contributions may be made to the AmericanHeart Association or St. Jude Children’sResearch Hospital.
ISI EDGE NOVEMBER/DECEMBER 200630
Metropolitan Ice RinkManagers Association
(MIRMA)by Lisa Fedick, Secretary
It is with greatsadness thatour industrysaid goodbyeto Bob Kelton,who passed
away on Sept. 3. Bob was a local herowho rose to the national stage as ISIApresident from 1973-75. Our heartfeltsympathy goes out to his wife, Marie,and to all of his family. MIRMA will benaming an annual recreational skater achievement award inhis honor at the 2007 District 3 Championships.
The iAIM basic refrigeration and HVAC seminar, whichwas hosted at the Wonderland of Ice on Sept. 20, was a greatsuccess. The sold-out class was treated to a crash course ofpractical operational theory coupled with hands-on trou-bleshooting and maintenance tips. Special thanks to all thefaculty who participated, including ISI President Jim Hart-nett and iAIM board of regents Chairman Rob McBride.
On a personal note, I had the opportunity to attend theMIAMA fall conference in Bay Lake, Minn. last month. Out-going President Tom Moriarty and his board put on a great
show for a large group of very enthusiastic attendees. I amlooking forward with great expectations to our 2007 iACTjoint conference to be held in Bloomington, Minn. next May.
Please visit us at www.skateMIRMA.org for up-to-the-minute association happenings.
Here’s to a great season, and remember: Our industryneeds to sell one thing — FUN!
Minnesota Ice Arena Managers Association(MIAMA)
by Tom Moriarty, President
More than 125 arena and vendor mem-bers attended our fall conference andtradeshow Sept. 6-8 at Ruttgers Bay LakeLodge in Deerwood, Minn.
Sessions featured arena renovationsand asset management, introduction tocurling and concession operations. A pre-sentation by Peter Martell highlightedthe history and focus of ISI as an organi-zation and the goals and opportunitiesthrough education to make our arena operations successful.Peter gave a great background on ISI and the people who havemade it what it is today.
We also had discussions with Jim Hartnett, Lisa Fedick,Rob McBride and Peter regarding our preparations for the
Continued on page 32
Tom Moriarty
Lisa Fedick
ISI EDGE NOVEMBER/DECEMBER 200632
MIAMA/ISI joint conference next May in Bloomington,Minn. We look forward to hosting this event and showcas-ing Minnesota’s ice arena industry.
New officers and board members were announced dur-ing the fall conference. Joining the board are Mary Pat Blackfrom Brooklyn Center, Travis Larson from Xcel Energy Cen-ter and Joe Balzer from Richfield Ice Arena. Outgoing boardmembers are Mike Bauer of Eagan Civic Arena, Pete Carlsonof Schwan Super Rink and yours truly.
Doug Brady of the Stillwater Recreation Center and Mau-rice Slepica of the Hallet Center in Crosby, Minn. have been elect-ed to lead MIAMA as president and vice president, respectively.Dean Mulso will continue to serve as the secretary/treasurer.
MIAMA has 154 arena members and 68 vendor members.Our Web site (www.rinkfinder.com) continues to grow, withmore than 200,000 unique users viewing ice for sale, directions,job postings, skating sessions and other information.
Since I will be turning over my duties for this columnto Doug, I want to thank you for allowing me to share thisMIAMA report. See you in Bloomington next May!
North East Ice Skating Managers Association(NEISMA)
by Tom Morton, President
The Aug. 25 NEISMA board of directorsmeeting was well attended. In accor-dance with NEISMA bylaws, the board,by unanimous vote, had previouslyvoted to add two non-voting vendors tothe board of directors. The new direc-tors are Bill Vecchio and GeorgeArnoutis. Their position on the board isto be advisory with regard to vendormatters, particularly the NEISMA annu-al spring conference.
On other matters, due to present economic conditionssuch as the increased fuel and utility costs that are affectingtravel budgets of many NEISMA member ice rinks, the boarddecided to initiate a new grassroots program in connectionwith NEISMA’s annual fall conference. Directors DeanePomeroy and Ed Peduto are heading up this new program,which consists of a series of one-day meetings to be held inapproximately five separate geographical locations. It isNEISMA’s intent to adopt programs that will substantiallylower travel costs of its members. Participation in these meet-ings includes a free barbecue lunch, a NEISMA T-shirt and afree raffle entry for a $600 Weber grill.
It will continue to be the policy of the NEISMA board toaddress matters affecting its membership, such as costs, aswell as to continue to provide meaningful member services.
On other matters, the board has established a directcontact with the Massachusetts EPA on environmental mat-ters affecting the ice rink industry. I will continue to be NEIS-MA’s contact with the state EPA as well as on environmentaland safety matters in connection with OSHA environmen-tal and safety programs.
Our thanks go to all of our directors for their efforts inconnection with the recent NEISMA/ISI joint conference, andfor their volunteer service and the active support they havegiven to proposed new programs of action that have beenpresented as NEISMA continues to look to the future.
Tom Morton
Continued from page 30
ISI EDGE NOVEMBER/DECEMBER 2006 33
HOCKEY DIRECTOR — Skatetown Ice Arena in Roseville, Calif.is accepting résumés for a hockey director. Previous successfulexperience as a hockey director is preferred. Strong organiza-tional, management, customer service and team-member skillsare required. Send résumé to [email protected].
INSTRUCTORS — Skatetown Ice Arena in Roseville, Calif., seeksenthusiastic instructors for private and group lessons as part of agrowing learn-to-skate program that is one of the largest in theindustry. Must be team player, knowledgeable and supportive ofthe ISI program, have excellent customer service and communi-cation skills, and be willing to work with all ages and abilities.weSKATE teaching certification and/or ISI judging certification aplus. Please e-mail résumé to Carrie Clarke, skating director, [email protected].
RENTAL ICE SKATES FOR SALE — 365 pair of Hespeler ProwlerGX. Used only three months. More than half have never beenworn. $12,500. Contact Jim at (817) 235-1652.
CLASSIFIED ADVERTISING
Free Classified Advertising for ISI Members!ISI facility and professional members are entitledto FREE classified listings (excluding retail productsand services) up to 50 words. Call Carol Jackson at(972) 735-8800, fax to (972) 735-8815 or send e-mail to [email protected]. The deadline for thenext issue of the EDGE is Nov. 15.
ISI EDGE NOVEMBER/DECEMBER 2006
OCTOBER
26-29 San FranciscoYerba Buena Ice
Skating CenterSkate San Francisco
27-28 Woodbury, Minn.Bielenberg Sports
Center2006 Skate Woodbury
ISI Classic28 Boardman, Ohio
The Ice ZoneAutumn Fest
28-29 Rockland, Mass.Winterland Skating
School20th Annual
Winterland Halloween Classic
28-29 Naperville, Ill.All Seasons Ice RinkGreat Pumpkin
Competition28-29 Escondido, Calif.
Iceoplex-Escondido11th Annual Haunted
ISI Open Competition
28-29 Las VegasSobe Ice ArenaNevada ISI Open
Championship
NOVEMBER
3-5 DenverSouth Suburban Ice
ArenaISI Artistic Challenge
3-5 Alpharetta, Ga.The Cooler9th Annual Cooler
Invitational3-5 Joliet, Ill.
Inwood Ice ArenaHarvest Gold
Competition4-5 Yorktown, Va.
Hampton Roads IcePlex5th Annual Fall Classic
Open5 Dallas
Galleria Ice Skating Center
Galleria Holiday Audition Competition
10-11 Lakewood, Calif.Glacial Garden
Lakewood11th Annual ISI Open
Competition10-12 Tampa, Fla.
Ice Sports ForumISI Fall Challenge
10-12 Portland, Ore.Lloyd Center Ice Rink19th Annual Ice
Crystal Classic10-12 Northbrook, Ill.
Northbrook Sports Center
Falling Leaf Open12 Anaheim, Calif.
Anaheim ICE6th Annual Anaheim
ICE Synchro Championships
17-19 Kansas City, Mo.Line Creek Ice ArenaCity of Fountains Fall
Fling18 Dimondale, Mich.
The Skate School at The Summit
Fall Invitational18-19 New Ulm, Minn.
New Ulm Figure Skating Club
New Ulm Fall Festival
19 Cupertino, Calif.Ice Center at
CupertinoHarvest Skate
19 Yonkers, N.Y.E.J. Murray Memorial
Skating Center20th Annual Holiday
Classic21-22 Simi Valley, Calif.
Easy Street Ice Arena4th Annual ISI Open
Competition25-26 Skokie, Ill.
SkatiumAll American Team
Competition
DECEMBER
1-3 Taylor, Mich.Taylor SportsplexTSX Winter
Extravaganza 20061-3 White Bear Lake, Minn.
White Bear Lake Sports Center
Holiday Open2-3 Franklin, Mass.
Franklin Blades SkatingSchool
16th Annual ISI Team Competition
8-10 Wayne, Mich.Wayne Community
CenterCasino Night
JANUARY
11-14 Mamaroneck, N.Y.Riverdale IceISI Lake Placid
Competition13-14 San Diego
Kroc Community Center
5th Annual ISI Open Competition
FEBRUARY
2-5 Williamstown, Mass.Williams College
Lansing Chapman Rink
2007 Bay State Games9-11 Blaine, Minn.
Schwan Super Rink2007 Frosty Blades
9-11 Niles, Ill.Niles Park District
IcelandSweetheart Open
10-11 Orlando, Fla.RDV Sportsplex Ice Den2007 ISI Spring Classic
Team Competition
16-18 Oxford, OhioGoggin Ice ArenaISI Winter Classic
17-18 Nashville, Tenn.Centennial Sportsplex22nd Annual
Invitational24-25 Bensenville, Ill.
The Edge Ice ArenaMardi Gras
25 Franklin Park, Ill.Park District of
Franklin ParkKickline ISI
Synchronized Team Competition
MARCH
3-4 Highland Park, Ill.Centennial Ice ArenaLucky Stars Open
30- Knoxville, Tenn.April 1 Ice Chalet
38th Annual MVDC
CALENDARISI-endorsed competitions & shows/exhibitionsDeadline for January/February EDGE calendar: Nov. 15For regular calendar updates, see www.skateisi.org, Event Info
COMPETITIONS
2007
34
Visit the ISI Web site: skateisi.org
ISI EDGE NOVEMBER/DECEMBER 2006 35
MARCH
24-25 White Plains, N.Y.City of White Plains
Recreation & ParksEnd of Year Show
31- White Plains, N.Y.April 1 City of White Plains
Recreation & ParksNight in the Spotlight
APRIL
15 Highland Park, Ill.Centennial Ice ArenaSpring Exhibition
27-28 Downers Grove, Ill.Downers Grove Ice
Arena9 to 5
MAY
5-6 Irmo, S.C.Iceland IrmoSpring Ice Show
11-13 Niles, Ill.Niles Park District
IcelandGliding Through the
Decades12 Hoffman Estates, Ill.
Hoffman Estates Park District Ice Arena
Cruisin’ the World12 Geneva, Ill.
The Skate School Fox Valley
Annual Spring Show16-20 Glenview, Ill.
Glenview Ice Center34th Annual Ice Show
18-20 Highland Park, Ill.Centennial Ice ArenaHeroes and Legends
29- MinneapolisJune 1 Sheraton Hotel
iACT/MIAMA Conference & Tradeshow
APRIL
13-15 Blaine, Minn.Schwan Super RinkISI Synchronized
Championships
13-15 El Segundo, Calif.Toyota Sports Center7th Annual Spring
Fling
JULY
22-28 Bensenville, Ill.Edge Ice ArenaISI World Recreational
Team Championships
SEPTEMBER
21-23 Las VegasSobe Ice ArenaISI Adult Championships
NOVEMBER
3-4 Bridgeport, Conn.Wonderland of IceISI Artistic Challenge
NOVEMBER
24- DallasDec. 12 Galleria Ice Skating
CenterGalleria Annual Tree
Lighting Shows
DECEMBER
1-2 Springdale, Ark.Arkansas FSAA Rootin’ Tootin’
Country Christmas2 El Segundo, Calif.
Toyota Sports CenterIce Story-A Holiday
Skating Spectacular6-7 Honolulu
Ice PalaceWinter Show
6-9 Knoxville, Tenn.Ice ChaletNutcracker On Ice
8-9 San FranciscoYerba Buena Ice
Skating CenterOnce Upon A Time
On Ice8-10 Houston
Aerodrome Willowbrook
9th Annual NutcrackerOn Ice
8-10 Evanston, Ill.Robert Crown Center32nd Annual
Nutcracker9 Anaheim, Calif.
Anaheim ICE12th Annual Holiday
Spectacular9 Geneva, Ill.
The Skate School at Fox Valley
Holiday Ice Show9 San Mateo, Calif.
Ice Center San MateoWinterfest 2006
9 Euless, TexasDr Pepper StarCenter’Twas The Night Before
Christmas 9 Highland Park, Ill.
Centennial Ice ArenaAn Evening At
Centennial9-10 Orlando, Fla.
RDV Sportsplex Ice Den
Under The Sea13 San Diego
Kroc Community Center
Holiday Magic On Ice15 Glenview, Ill.
Glenview Ice CenterWinter Exhibition
16 Irmo, S.C.Iceland IrmoHoliday On Ice
16-17 White Plains, N.Y.City of White Plains
Recreation & ParksHoliday Show
16-17 Little Rock, Ark.Arkansas Skatium3rd Annual Nutcracker
On Ice17 Arlington, Texas
ICE at The ParksHoliday In The Park
200617 Frisco, Texas
Dr Pepper StarCenter2006 Rudolph On Ice
26 Morristown, N.J. William Mennen
Sports ArenaSecond Annual
Snowball Classic
JANUARY
4 Glenview, Ill.Glenview Ice CenterWinter Carnival
Synchronized SkatingExhibition
SHOWS &EXHIBITIONS
ISI World RecreationalTeam Championships Team Championships Team Championships
2007
CALENDAR
ISI EDGE NOVEMBER/DECEMBER 200636
American Athletic Shoe Co. Inc. . . . . . . . . . . . . . . . . . . 29American First Insurance . . . . . . . . . . . . . . . . . . . . . . . . 19Athletica Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7Bonestroo & Associates . . . . . . . . . . . . . . . . . . . . . . . . . 12Roustan United . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17Canlan Ice Sports . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13Cimco Refrigeration . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40Classifieds . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33Concepts & Designs MS . . . . . . . . . . . . . . . . . . . . . . . . . 14Crown Awards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33Facility Management Corp . . . . . . . . . . . . . . . . . . . . . . . 15Frontline Solutions Inc . . . . . . . . . . . . . . . . . . . . . . . . . . . 9Goldner Associates Inc. . . . . . . . . . . . . . . . . . . . . . . . . . 33Heartland Agency. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36Ice Rink Events . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31K&K Insurance Group Inc . . . . . . . . . . . . . . . . . . . . . . . . 2LSK Enterprises. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25Maximum Solutions Inc . . . . . . . . . . . . . . . . . . . . . . . . . 16Mondo USA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39Pace Industrial Inc . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23Rice Specialty Risk . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37The Richardson Group . . . . . . . . . . . . . . . . . . . . . . . . . . . 5Rink Music . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8SP-Teri Co. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10Tia’s Skatewear . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36Valley Ice Skating Assoc. . . . . . . . . . . . . . . . . . . . . . . . . 33Zamboni . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28
ADVERTISER INDEX
You’re in the business of fun.
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At Rice Specialty Risk, we understand the unique risks associated
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So you can concentrate on more important things, like having fun.
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To learn more, contact Joan Rice
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fnfg 37892 isiedge_fp_8.5x11.ind1 1 2/21/06 2:20:59 PM
ISI EDGE NOVEMBER/DECEMBER 200638
our jobs by making the schedules more convenient and lesstime-consuming and making sure that the kids are having fun.Lower cost, reduced time commitments and more fun willresult in increased enjoyment and more participants. That willmean more customers for the arena, plenty of students or play-ers for the coaches and happier participants and parents to tellothers about what they are missing.
It’s not rocket science; it just takes some bold, new ways oflooking at what is a very staid and traditional business. After all,McDonald’s didn’t build an empire by serving $10 hamburgersin a full-service restaurant. Instead, they served 39-cent ham-burgers, quickly, in a fun and friendly environment.
It’s time we wake up and smell the fries!
As I studied the abundance of information contained inthe recent Ice Sports Industry Survey, I concluded that itcontained nothing revolutionary. But then I looked fur-
ther — beyond just the questions and answers — and askedmyself, Is there more than meets the eye? Should we be learn-ing something from these responses — and, more important,doing something about what they are telling us?
Indeed, we should. The survey tells us that the four pri-mary reasons that participants are leaving the sports of hock-ey and figure skating are, in order: loss of interest (no longerfun); time demands on the participant; cost of participation;and time demands on the parents. And, while this survey does-n’t say it, I suspect that these same four factors may be some ofthe reasons newcomers are dissuaded from becoming involvedin our sports in the first place.
So what can we do? We’ve always accepted that both iceskating and hockey are expensive activities that take lots oftime to master. And we’ve always assumed that those partici-pating are having fun. But what about the ones who’vedropped out — or the ones who’ve never even started? If wewant our sports and businesses to grow, we need to pay atten-tion to what this survey is telling us.
We need to be bold and creative. We need to think out-side of our traditional box.
We need to ensure that our skaters and players are havingso much fun that they would never think of leaving.
We need to look at our practice, game and travel require-ments as well as our lesson and training schedules to makethem more participant- and parent-friendly.
And we need to re-evaluate the cost of participation tomake it more affordable for everyone — not just those withhousehold incomes in excess of $75,000 a year! All of thisCAN be done. It just takes some open minds and fresh, cre-ative thinking.
For example, take the high cost of figure skating — withaverage annual expenditures of more than $7,500 per year. Cer-tainly one of the primary expenses is the high cost of privatelessons — often $60 per hour or more. Who says that recre-ational or even most competitive skaters must have privatelessons? The Russians have been training many of their skatersusing primarily group lessons for years — and they haven’tdone too badly! Some would even argue that the students couldlearn more in a group or semi-private environment, as theywould stimulate and learn from each other.
Others might argue that the coaches would never agree toit because they would earn less. Not so. If a coach currentlyteaches one student for 20 minutes for $20, he or she couldteach two or three students for the same 20 minutes and chargeeach one $10 or $15 and earn MORE while saving the students’parents a considerable amount over the course of a year.
“But then the coaches would have extra time with nolessons,” some might say. Not true, if we are doing the rest of
ANDANOTHERTHING...
by Peter MartellISI Executive Director
Statement of Ownership,Management and Circulation
1. Title of Publication: ISI EDGE 2. Publication No.: USPS 017-078 3.Date of Filing: 9/26/06 4. Frequency of Issue: Bimonthly 5. No. ofIssues Published Annually: Six (6) 6. Annual Subscription Price: $24. 7.Complete Mailing Address of Known Office of Publication: 17120 N.Dallas Pkwy., Ste. 140, Dallas, TX 75248-1181 8. Complete MailingAddress of Headquarters or General Business Office of the Publisher:17120 N. Dallas Pkwy., Ste. 140, Dallas, TX 75248-1181 9. FullNames and Complete Mailing Address of Publisher and Editor:Publisher, Ice Skating Institute, 17120 N. Dallas Pkwy., Ste. 140,Dallas, TX 75248-1181; Editor, Lori Fairchild, 17120 N. Dallas Pkwy.,Ste. 140, Dallas, TX 75248-1181; Managing Editor: None. 10. Owner:Ice Skating Institute, 17120 N. Dallas Pkwy., Ste. 140, Dallas, TX75248-1181 11. Known Bondholders, Mortgagees, and Other SecurityHolders Owning or Holding 1 Percent or More of Total Amount ofBonds, Mortgages, or Other Securities: None. 12. Tax Status: Has notChanged During the Preceding 12 months. 13. Publication Title: ISIEdge 14. Issue Date for Circulation Data: September/October 2005-July/August 2006 15. Extent and Nature of Circulation: A. Average No.Copies Each Issue During Preceding 12 Months (net press run): 5,700.Actual No. Copies of Single Issue Published Nearest to Filing Date:5,100. B1. Average Paid and/or Requested Circulation Outside-CountyMail Subscriptions: 5,012. Actual No. Copies of Single Issue PublishedNearest to Filing Date: 4,834. B2. Average Paid or RequestedCirculation In-County Subscriptions: 0. Actual No. of Copies of SingleIssue Published Nearest to Filing Date: 0. B3. Average Sales ThroughDealers and Carriers and other non-USPS Paid Distribution: 27. ActualNo. of Copies of Single Issue Published Nearest to Filing Date: 24. B4.Average No. Copies of Other Classes Mailed Through the USPS: 1.Actual No. Copies of Other Classes Mailed Through the USPS: 0. C.Average Total Paid and/or Requested Circulation: 5,040. Actual No.Copies of Single Issue Published Nearest to Filing Date: 4,858. D1.Average Free Distribution by Mail Outside-County: 246. Actual No.Copies of Single Issue Published Nearest to Filing Date: 0. D2. AverageNo. Copies Free Distribution In-County: 0. Actual No. Copies FreeDistribution In-County: 0. D3. Average No. Copies Free DistributionOther Classes Mailed through USPS: 21. Actual No. Copies of SingleIssue Published Nearest to Filing Date: 6. D4. Average FreeDistribution Outside the Mail: 99. Actual No. Copies of Single IssuePublished Nearest to Filing Date: 20. E. Average Total Free Distribution:366. Actual No. Copies of Single Issue Published Nearest to FilingDate: 26. F. Average Total Distribution: 5,406. Actual No. of Copies ofSingle Issue Published Nearest to Filing Date: 4,884. G. AverageCopies not Distributed: 294. Actual No. Copies of Single IssuePublished Nearest to Filing Date: 216. H. Average Total: 5,700. ActualNo. Copies of Single Issue Published Nearest to Filing Date: 5,100. I.Average Percent Paid and/or Requested Circulation: 93%. Actual No.Copies of Single Issue Published Nearest to Filing Date: 99%. 17. I cer-tify that all information furnished on this form is true and complete:(signed) Karen J Schaffer, Controller, (dated) 9/26/06.
sales office: 800 441 6645 email: [email protected] website: www.mondousa.com
EXCEPTIONALLY DURABLE,WITHSTANDS HEAVY ABUSEFROM ICE SKATE BLADES
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MEETS ADA REQUIREMENT FOR SLIP RESISTANCE (WET OR DRY)
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“We would not accept anything else other than Mondo products.
Sport Impact is a superior product, it withstood many years of
skate traffic, it is easy to clean and requires low maintenance.
It is the best product we have found for all of our centers.
We have it everywhere in our ice arenas as well as in our fitness
centers. We are extremely pleased with Mondo's Sport Impact.
It is now our standard!!”
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