BENCHMARKING OF VANILLA ICE CREAMS
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Transcript of BENCHMARKING OF VANILLA ICE CREAMS
ICE CREAMDefinition:It is a frozen food made from a mixture of
dairy ingredients containing at least 10% milk fat, before the addition of bulky ingredients, and must weigh a minimum of 4.5 to the gallon
Vanilla FlavourVanilla has the characteristic of producing
a very pleasing and palatable aroma and flavour in a food like the ice cream. 75% of all ice creams contain vanilla.
STANDARD NUTRITIONAL VALUES The general nutritional values of ice cream is given below. Percent daily values are based on 2000
calorie diet. Nutritional values are based on USDA nutrient database SR18
Nutritional Facts 66 g (1/2 cup)Calories 145
Total Fat 7.92 g
Cholesterol 32 mg
Sodium 58 mg
Potassium 143 mg
Total CarbohydratesDietary FibreSugars
16.99 g0.5 g15.28 g
Protein 2.52 g
Vitamin A 6 %
Vitamin C 1 %
Calcium 9 %
Iron 0
VADILAL Industries Limited“Happinezz Ka Swaad”
From a small outlet in Ahmedabad over 80 years back, Vadilal Industries Ltd has today emerged as India’s second largest ice cream player. The company is also one of the largest processed food players in India with significant exports of frozen vegetables and ready to eat snacks, curries and breads. Established in 1907.
VADILAL ICE CREAMProduct Name: Super Vanilla
Description: Medium Fat Frozen DesertNutritional Facts 100 g
Energy 186 kcal
Protein 3.5 g
Total Carbohydrate 25 g
Added Sugar 14 g
Fat 8 g
Saturated Fat 5.6 g
Trans Fat 0 g
CREAMBELL“Bells Of Joy”
Cream bell ice cream was formed in a technical collaboration between ice cream major “Candia” of France and the Jaipuria Group (R J Corp.). It is produced by Devyani Food Industries Pvt. Ltd. Cream bell is amongst the top 5 ice cream brands of India.
Cream BellProduct: Vanilla Ice Cream
Description: Medium Fat Frozen Desert
Nutritional Facts 100 g
Energy 280 kcal
Protein 3.8 g
Total Carbohydrate 23 g
Added Sugar 16.5 g
Fat 7 g
AMUL ICE CREAM“Real Milk, Real Ice Cream”
Amul Ice Cream was launched on 10th March, 1996 in Gujarat. The portfolio consisted of impulse products like sticks, cones, cups as well as take home packs and institutional/catering packs. It became the largest ice cream maker in the country in 2001 and continues to be in top position. Today the market share of Amul ice cream is 38% share against the 9% market share of HLL, thus making it 4 times larger than its closest competitor
AMUL ICE CREAMProduct: Amul Ice Cream, Vanilla Flavour
Description: Made from fresh milk, no vegetable oil
Nutritional Facts 100 mlEnergy 115 kcal
Energy From Fat 64 kcal
Total Fat 7.1 g
Saturated Fat 4.9 g
Cholesterol 18.9 mg
Total Carbohydrate 10.7 g
Added Sugar 8.0 g
Protein 2.0 g
Calcium 95 mg
Queen DairyProduct: Vanilla Ice Cream
Description: Medium Fat Frozen Desert
Nutritional Facts 100 gEnergy 175 kcal
Protein 3.5 g
Total Carbohydrates 17.5 g
Fat 6 g
Calcium 150 mg
MOTHER DAIRY
• Mother Dairy, set up in 1974, is a wholly owned subsidiary of the National Dairy Development Board (NDDB) of India. It is the third largest ice cream company after Amul and Kwality Wals
Mother DairyProduct: Dietz Sugar Free Ice Cream-Natural Vanilla
Description: Vanilla flavour frozen milk product proprietary food (milk product)
Nutritional Facts 100 gEnergy 112 kcal
Protein 4.8 g
Fat 5.2 g
Carbohydrate 11.5 g
Sugar 0 g
Dietary Fibre 3 g
Calcium 185 mg
Haagen-Dazs“Made Like No Other”
• An Ice cream brand established in New York in 1961. Häagen-Dazs ice cream holds the distinction of being one of the few commercial ice cream brands not to use stabilizers such as guar gum, xanthan gum, or carageenan.
Haagen-Dazs Product: Ice Cream – Vanilla
Description: Premium Medium Fat Frozen Desert
Nutritional Facts 100 gEnergy 224 kcalProtein 3.8 gFat 15.2 gSaturated Fat 9.3 gTrans Fat 0.8 gCarbohydrates 18.1 gSugar 12.8 gSodium 55 mg
INGREDIENTS COMPARISONVadilal Queen
DairyCream Bell
Mother Dairy
Haagen Dazs
Amul
Water Y Y Y Y Y YSugar Y Y Y Y Y YMilk Solids Y Y Y Y Y YEdibile Vegetable Oil Y Y Y N Y NLiquid glucose Y Y N N N/A N/AMaltodextrose Y N Y N N/A N/AEmulsifiers & Stabilizers
E471,E412,E407,E466
E471,E412,E407,E466
E471,E412,E407,E466
E412,E410,E466,E433,E407
Y Y
Oligofructose, Fructose, Modified Starch, Calcium Caseinate, Sucralose
N N N Y N N
NUTRITIONAL STATS COMPARISONNutritional Fact Highest Lowest
Energy Cream Bell (280 kcal) Mother Dairy (112 kcal)
Protein Mother Dairy (4.8 g) Amul (2 g)
Total Carbohydrates Vadilal (25 g) Amul (10.1 g)
Added Sugar Cream Bell (16.5 g) Mother Dairy (0 g)
Fat Haagen Dazs(15.2 g) CreamBell (6 g)
Sensory & Price EvaluationVadilal Cream Bell Amul Queen
DairyMother Dairy
Haazen Dazs
Flavour 3.5 2 4.5 1 4 4Texture 4 3.5 4 1 4.5 3.5Hardness(Least hard)
3.5 2 4 4 4 4.5
Sweetness 4 4.5 3 4 3 3.5After Taste 3.5 2 4.5 1 4 3Meltability(Easiest)
3 2.5 4 4 4 4
OVERALL 21.5 16.5 24 15 23.5 22.5
Vadilal Cream Bell Amul Queen Dairy
Mother Dairy Dietz
Haazen Dazs
Price per 100ml
Rs.9.50 Rs.12.50 Rs.10.50 Rs.12.50 Rs.22 Rs.225