You’re a small business owner with a great restaurant, you work hard and the next thing you know…

You’re at 15 locations and growing each year. By this point you’re no longer able to visit each location during the week.

As you lose this visibility, stuff goes unnoticed and locations begin to underperform.

If they underperform for too long…You eventually have to shut them down…

67Locations Closed

in 2013

295Locations Closed

in 2013

39Locations Closed

in 2015

Each year multi-unit chains of ALL SIZES close 1,000’s of underperforming locations in aggregate.

$500k

$250kChains currently rely on financial data to measure the performance of locations. The problem is that financial data alone is a trailing indicator…

… And it doesn’t answer the question on every executive’s mind, “Why does one location make more money than another?”

Benchmark is a product suite that helps restaurant chains understand why certain locations in a portfolio perform better than others.

Reputation Management

Voice of Customer

Field Management

3rd Party Data Collection Field Audits

SMS Customer Comments

Consumer Surveys

Where we collect our data

3rd Party Data Collection

Including• Yelp• Foursquare• Facebook• Google Plus• Twitter

SMS Feedback with Innovative Reporting

Consumer & Field Agent SurveysConsumer & Field Agent Surveys

$500k

$250k$500kWe take all this data we collect from social media, SMS comments, consumer surveys and felt audits and then surface actionable insights that the chain’s back office can use to . . .

$500k

$250k$500k

… improve the customer experience and operational performance of any given location

Eric Santos CEOFormer Sales & Account Management

at Decipher

Ken Koontz CTOFormer Full Stack Developer at Decipher

Brandon Reid CPOFormer Lead UX Designer at Decipher

AdvisorsAaron KennedyNoodles & Company

Fernando CardenasCTO Advisor

Jayme PlunkettCo-CEO - Decipher Inc.

Rob SchuhamMatch Action

Team

Business ModelSmall Sized Chains

1 - 24 UnitsMid Sized Chains

25 - 99 UnitsLarge Sized Chains

100+ Units

Social Data $40 + Free competitor per Location

$35 + Free competitor per Location

$25 + Free competitor per Location

SMS Voice of the Customer

$40 $35 $25

Field Auditing $40 $35 $25

Customer Surveys $40 $35 $25

2 Product Bundle $60 $50 $40

Entire Suite $75 $65 $50

Prices are per month / per location, discounted volumetrically.

$1.8 Billion Dollar Revenue Opportunity

Fast Casual Dining50,000 US Locations

Retail Trade & Food Services3 Million US Locations

All Restaurants1 Million US Locations

Market Opportunity

CompetitionField Managem

entRe

puta

tion

Management

Voice of the Customer

10+ paying customers and a few free pilots with fortune 500 companies

Traction / Pilots

Go To Market Strategy

Sales Team Content Marketing& Case Studies

Tradeshows Channel Partners

PartnershipPartnership

Benchmark Intelligence recently became an official partner with the IBM Watson ecosystem. This will allow us to use Watson to run analysis on open ended data and to tap into IBM's massive salesforce, who will be helping us sell Benchmark into large retail enterprises.

Exits

2015

Acquired By For

N/A

2014 $5.3 B

2014 N/A

$43 M2013

2011 $440 M

Pre-seed funding

Benchmark Intelligence is a proud graduate of two awesome accelerator programs.

• $20,000• Located in Boulder, CO• Graduated from the program May 15th, 2015• Average seed capital raised: $580,000

• TOP 10 ACCELERATOR• $50,000• Located in Cincinnati, OH• Graduated from the program October, 7th 2015• 56 total graduates have raised over $120M in aggregate• 4 graduates have had succesful exits

Fast Casual Dining50,000 US Locations

Retail Trade & Food Services3 Million US Locations

All Restaurants1 Million US Locations

Answering why certain locations perform better than others.

Uniquely Experienced Team

Large market opportunity with fragmented competition

In market traction including pilots with Fortune 100 companies.

•

•

Distribution potential with IBM

$750kSeed Round

Raising

Contact

Eric Santos CEOeric@usebenchmark.com550-679-7029

www.usebenchmark.com