Benchmark of Industry Development - CEEES · –SWOT –focus areas, analysis or testing •...
Transcript of Benchmark of Industry Development - CEEES · –SWOT –focus areas, analysis or testing •...
Future = What… if … then … else …
What would happen if:
• SonyEricsson would enter car manufacturing…– you could select different horn melodies…
• When Microsoft starts making telephones…
Different approaches with same conclusions?
• Reliability Roadmap.– current developments in reliability testing.
• Benchmark with Industry Developments.– developments in Industry related to approaches in reliability.
• Conclusion– Reliability Maturity Model.
new
old
new
time
1. Reliability Roadmap
SingleSimulation
SimulationPrograms
CombinedTesting
SingleRobustness
Robustness Programs
HALT
HASS
production testing
Simulation Robustness Acceleration
?
Virtual??
ROSE
ESS
Q$
tR
p
PoF?
Base: PLOT members / CEEES / supplier base
HVS, HASS, HASTTestfilosophy
Mmtfocus
?• Failure Hotel
Test only on the known failure mechanisms.
• Life Cycle AnalysisBase the test(criteria) on the real world conditions the product will face. Eventually with a safety margin.
• Fix allNo base quality levels, but intention to fix all failures.Trade off and impact analysis per observed failure.
• Virtual testing / Zero verification Based on simulation and modelling confidence on end quality
• Quality Supply ChainBase the end result on the sum of all part verifications.Determine the quality erosion
Today
Tomorrow
Yesterday is historyTomorrow is mysteryToday is a giftThat’s why we call it PRESENT
Yesterday
Tendency
2. Benchmark of Industry Developments
A paperless office has about as much chance as a paperless bathroom(anonymous)
Developments in organisation structures• Formalisation, rational approaches
– Weber (bureacratics)– Fayol (management activities)– Taylor (scientific management)
• Human relations approach– individuals in organisation
• System approaches– Lawrence and Lorch (contingency approach)– Galbraith (information model)– influence environment (Porter 5S)
• Organisation culture approach– organisation structure and culture
• Lean and mean– flexibility, core business– Van Weele (rafting organisations)
Benchmark industry development
Weber:Bureacratism
Fayol:Mmt activities
Taylor:Scientific Mmt
Socio/technicalHuman Relations
Porter: Environment/Contingency
System Approach
CLASSIC
MODERN
Informal Orga-nisation Culture
Flexibility–CoreLean and Mean
Utmost dynamicRafting organisation
Development of organisation structures
Development of testing
VirtualTesting
TailoredTesting
Life CycleAnalysis
HALT/HASS
ROSE
commitmenttailoring
analysis
prediction
Development of regular education
TUE
FMECA
standarisation
SimulationTests
SimulationPrograms
integration
Q
PLOT
© www.reliability-test.nl
Utmost dynamic environmentsRAFTING ORGANISATIONS
• flat structure – minimum mmt layers• structure organised around core processes*
(not line or function)• 3 to 5 core processess*• outsourcing of non-core processes*• multifunctional and multi employable teams• simple directive structure with clear
tasks, responsibilities and targets• orderly, manoeuvrable (flexible), sober unit,
but extremely good organised for task
• * = or core activities, core competencies.
Sources: Van der Hart and Gelderman, Business Marketing, 2003Gelderman, Management competencies
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3. Reliability Maturity Model
© www.reliability-test.nl
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VIRTUAL
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LCA
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Reliability Maturity Model
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DEVELOPERSCONSERVATIVES
INNOVATORS PIONEERS
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Reliability Maturity Model
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Reliability Maturity Model
• Insight current position– SWOT – focus areas, analysis or testing
• Benchmark your position– with suppliers/test houses– with competitors
• Strategy development– current and wanted position– vision (how to develop, which direction)
© www.reliability-test.nl
Summary and focus points
• 2 different visions (old and new)– fit in one model: Reliability Maturity Model
• You cannot be good in all segments of the model – specialisations, organisation type
• Understanding is key for future testing– ROSE, PoF, analysis
• Focussed and Fast Testing – Tailored testing, virtual testing– Not only products testing (components, analysis, virtual simulation)
• Power of suppliers and customers– opportunity and thread (unrealistic demands)
Testing remains popular
Thais Rush To Condom TestAugust 23, 2007
Some 1,000 amorous Thais volunteered to test condoms for customer satisfaction Wednesday. At least 500 positions were available as part of a campaign to promote safe sex in the region. According to Durex, a Thai marketing firm for condoms, "We are surprised to see huge interest in our campaign with almost 1,000 applicants wanting to take part. "
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