Benchmark of Industry Development - CEEES · –SWOT –focus areas, analysis or testing •...

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Focus on Reliability Testing Benchmark of Industry Development

Transcript of Benchmark of Industry Development - CEEES · –SWOT –focus areas, analysis or testing •...

Focus on Reliability Testing

Benchmark of Industry Development

Environmental Testing of the Future

Can we predict the future?

Future = What… if … then … else …

What would happen if:

• SonyEricsson would enter car manufacturing…– you could select different horn melodies…

• When Microsoft starts making telephones…

What would happen if:

• You could predict the future…– at least:

it would be less interesting…

Different approaches with same conclusions?

• Reliability Roadmap.– current developments in reliability testing.

• Benchmark with Industry Developments.– developments in Industry related to approaches in reliability.

• Conclusion– Reliability Maturity Model.

new

old

new

time

1. Reliability Roadmap

SingleSimulation

SimulationPrograms

CombinedTesting

SingleRobustness

Robustness Programs

HALT

HASS

production testing

Simulation Robustness Acceleration

?

Virtual??

ROSE

ESS

Q$

tR

p

PoF?

Base: PLOT members / CEEES / supplier base

HVS, HASS, HASTTestfilosophy

Mmtfocus

?• Failure Hotel

Test only on the known failure mechanisms.

• Life Cycle AnalysisBase the test(criteria) on the real world conditions the product will face. Eventually with a safety margin.

• Fix allNo base quality levels, but intention to fix all failures.Trade off and impact analysis per observed failure.

• Virtual testing / Zero verification Based on simulation and modelling confidence on end quality

• Quality Supply ChainBase the end result on the sum of all part verifications.Determine the quality erosion

Today

Tomorrow

Yesterday is historyTomorrow is mysteryToday is a giftThat’s why we call it PRESENT

Yesterday

Tendency

2. Benchmark of Industry Developments

A paperless office has about as much chance as a paperless bathroom(anonymous)

Developments in organisation structures• Formalisation, rational approaches

– Weber (bureacratics)– Fayol (management activities)– Taylor (scientific management)

• Human relations approach– individuals in organisation

• System approaches– Lawrence and Lorch (contingency approach)– Galbraith (information model)– influence environment (Porter 5S)

• Organisation culture approach– organisation structure and culture

• Lean and mean– flexibility, core business– Van Weele (rafting organisations)

Benchmark industry development

Weber:Bureacratism

Fayol:Mmt activities

Taylor:Scientific Mmt

Socio/technicalHuman Relations

Porter: Environment/Contingency

System Approach

CLASSIC

MODERN

Informal Orga-nisation Culture

Flexibility–CoreLean and Mean

Utmost dynamicRafting organisation

Development of organisation structures

Development of testing

VirtualTesting

TailoredTesting

Life CycleAnalysis

HALT/HASS

ROSE

commitmenttailoring

analysis

prediction

Development of regular education

TUE

FMECA

standarisation

SimulationTests

SimulationPrograms

integration

Q

PLOT

© www.reliability-test.nl

Utmost dynamic environmentsRAFTING ORGANISATIONS

• flat structure – minimum mmt layers• structure organised around core processes*

(not line or function)• 3 to 5 core processess*• outsourcing of non-core processes*• multifunctional and multi employable teams• simple directive structure with clear

tasks, responsibilities and targets• orderly, manoeuvrable (flexible), sober unit,

but extremely good organised for task

• * = or core activities, core competencies.

Sources: Van der Hart and Gelderman, Business Marketing, 2003Gelderman, Management competencies

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3. Reliability Maturity Model

© www.reliability-test.nl

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VIRTUAL

FMECA

MTBF

LCA

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Reliability Maturity Model

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© www.reliability-test.nl

DEVELOPERSCONSERVATIVES

INNOVATORS PIONEERS

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Reliability Maturity Model

© www.reliability-test.nl

Reliability Maturity Model

• Insight current position– SWOT – focus areas, analysis or testing

• Benchmark your position– with suppliers/test houses– with competitors

• Strategy development– current and wanted position– vision (how to develop, which direction)

© www.reliability-test.nl

Summary and focus points

• 2 different visions (old and new)– fit in one model: Reliability Maturity Model

• You cannot be good in all segments of the model – specialisations, organisation type

• Understanding is key for future testing– ROSE, PoF, analysis

• Focussed and Fast Testing – Tailored testing, virtual testing– Not only products testing (components, analysis, virtual simulation)

• Power of suppliers and customers– opportunity and thread (unrealistic demands)

Testing remains popular

Thais Rush To Condom TestAugust 23, 2007

Some 1,000 amorous Thais volunteered to test condoms for customer satisfaction Wednesday. At least 500 positions were available as part of a campaign to promote safe sex in the region. According to Durex, a Thai marketing firm for condoms, "We are surprised to see huge interest in our campaign with almost 1,000 applicants wanting to take part. "

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Thank you!Let’s enjoy the future together

Can we predict future?

• Where are you?

• Where are your suppliers?

• Where are your competitors?

• Where do you want to be in the future?

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