Ten tips for PR for start-ups

Ben MaynardManaging Director

Technology Practice

A quick definition

“The planned and sustained effort to establish and maintain goodwill and mutual understanding between an

organisation and its publics.”

But sometimes seen as . . .

Re-arranging the truth so that people like you more

Telling stories in a compelling way

Why do it

• Done well it is authentic and credible• It’s fast, agile and responsive• It builds conversation that not only informs,

but persuades• It gets you talked about

1. Know why you are doing it

2. Know who you want to reach

3. Research where to find them

4. Have a story

5. Remember to bring the outside-in

6. Be honest and transparent

7. Be compelling

8. Be human

9. Know what success looks like

10. Be flexible