Ben Gammon Consulting Different perspectives on evaluation What it is Why it is needed How it should...
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Transcript of Ben Gammon Consulting Different perspectives on evaluation What it is Why it is needed How it should...
![Page 1: Ben Gammon Consulting Different perspectives on evaluation What it is Why it is needed How it should be done.](https://reader030.fdocuments.in/reader030/viewer/2022032701/56649c915503460f9494c268/html5/thumbnails/1.jpg)
Ben Gammon Consulting
Different perspectives on evaluation
What it is
Why it is needed
How it should be done
![Page 2: Ben Gammon Consulting Different perspectives on evaluation What it is Why it is needed How it should be done.](https://reader030.fdocuments.in/reader030/viewer/2022032701/56649c915503460f9494c268/html5/thumbnails/2.jpg)
Ben Gammon Consulting
One perspective
• Teaching a pig to sing?
• Evaluation– costs money– needs staff – takes up time – annoys colleagues
• So why bother?
![Page 3: Ben Gammon Consulting Different perspectives on evaluation What it is Why it is needed How it should be done.](https://reader030.fdocuments.in/reader030/viewer/2022032701/56649c915503460f9494c268/html5/thumbnails/3.jpg)
Ben Gammon Consulting
Why bother?
• The ultimate root is the desire to improve
• But whose desire is this?
• And what is to be improved?
• Two different perspectives
![Page 4: Ben Gammon Consulting Different perspectives on evaluation What it is Why it is needed How it should be done.](https://reader030.fdocuments.in/reader030/viewer/2022032701/56649c915503460f9494c268/html5/thumbnails/4.jpg)
Ben Gammon Consulting
Funders ask for evaluation to be done
To assess impact of a project
So they can make better funding decisions in future
![Page 5: Ben Gammon Consulting Different perspectives on evaluation What it is Why it is needed How it should be done.](https://reader030.fdocuments.in/reader030/viewer/2022032701/56649c915503460f9494c268/html5/thumbnails/5.jpg)
Ben Gammon Consulting
Practitioners do evaluation
To ‘prove’ impact of a project
![Page 6: Ben Gammon Consulting Different perspectives on evaluation What it is Why it is needed How it should be done.](https://reader030.fdocuments.in/reader030/viewer/2022032701/56649c915503460f9494c268/html5/thumbnails/6.jpg)
Ben Gammon Consulting
Practitioners do evaluation
To assess impact of a project
To meet funders’ needs
And so they can support future funding bids
To sustain impact
![Page 7: Ben Gammon Consulting Different perspectives on evaluation What it is Why it is needed How it should be done.](https://reader030.fdocuments.in/reader030/viewer/2022032701/56649c915503460f9494c268/html5/thumbnails/7.jpg)
Ben Gammon Consulting
Practitioners do evaluation
To assess impact of a project
To meet funders’ needs
And support future bids
And to improve practice
So as to increase impact
To sustain impact
![Page 8: Ben Gammon Consulting Different perspectives on evaluation What it is Why it is needed How it should be done.](https://reader030.fdocuments.in/reader030/viewer/2022032701/56649c915503460f9494c268/html5/thumbnails/8.jpg)
Ben Gammon Consulting
Practitioners do evaluation
To assess impact of a project
To meet funders’ needs
And support future bids
And to improve practice
So as to increase impact
To sustain impact
![Page 9: Ben Gammon Consulting Different perspectives on evaluation What it is Why it is needed How it should be done.](https://reader030.fdocuments.in/reader030/viewer/2022032701/56649c915503460f9494c268/html5/thumbnails/9.jpg)
Ben Gammon Consulting
Impact plus
• Evidence of impact only tells you part of the story– Whether something works / doesn’t work
• You also need to know where, when, why, how …– So you can sustain, increase or fix it
![Page 10: Ben Gammon Consulting Different perspectives on evaluation What it is Why it is needed How it should be done.](https://reader030.fdocuments.in/reader030/viewer/2022032701/56649c915503460f9494c268/html5/thumbnails/10.jpg)
Ben Gammon Consulting
Evaluation needs to study impact and process of learning
![Page 11: Ben Gammon Consulting Different perspectives on evaluation What it is Why it is needed How it should be done.](https://reader030.fdocuments.in/reader030/viewer/2022032701/56649c915503460f9494c268/html5/thumbnails/11.jpg)
Ben Gammon Consulting
Why you need to look at process?
• It’s about perspectives
• You cannot think & act like a visitor
• Impact is not guaranteed
• Need to understand visitors’ changing wants, motivations, prior attitudes & knowledge
![Page 12: Ben Gammon Consulting Different perspectives on evaluation What it is Why it is needed How it should be done.](https://reader030.fdocuments.in/reader030/viewer/2022032701/56649c915503460f9494c268/html5/thumbnails/12.jpg)
Ben Gammon Consulting
Visitors’ motivations
• Heavily influence what impact is achieved E.g. Pekarik et al.(1999)– Object-centred– Information– Social– Introspective
• Object & Information; Social & Introspective motivations often in conflict
![Page 13: Ben Gammon Consulting Different perspectives on evaluation What it is Why it is needed How it should be done.](https://reader030.fdocuments.in/reader030/viewer/2022032701/56649c915503460f9494c268/html5/thumbnails/13.jpg)
Ben Gammon Consulting
Visitors’ attitudes
• Often match those of exhibit developers– Makes changing attitudes very difficult
• Attitudes consist of beliefs, opinions & values (Worcester 2006)– Values are very hard to change
• The problem of the deficit model – False assumption that increasing knowledge
leads to increased support
![Page 14: Ben Gammon Consulting Different perspectives on evaluation What it is Why it is needed How it should be done.](https://reader030.fdocuments.in/reader030/viewer/2022032701/56649c915503460f9494c268/html5/thumbnails/14.jpg)
Ben Gammon Consulting
Visitors’ entry narratives
• Entry narratives– How visitors construe & contemplate the world– What they know about the subject– Personal experience & memories
• Visitors perceive what they expect to see– Rather than what the exhibition team wanted
them to perceive
![Page 15: Ben Gammon Consulting Different perspectives on evaluation What it is Why it is needed How it should be done.](https://reader030.fdocuments.in/reader030/viewer/2022032701/56649c915503460f9494c268/html5/thumbnails/15.jpg)
Ben Gammon Consulting
Another perspective
The need to look for failure
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Ben Gammon Consulting
Barriers to learning & engagement
• Physical– Visitors cannot do, see, hear or reach something
• Intellectual– Visitors cannot understand what to do– Activity is too challenging– Activity is too easy
• Motivation– It’s boring– Takes too long– Too obvious– It’s not relevant to them
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Ben Gammon Consulting
Effective evaluation
• Tells you what worked & what didn’t• AND why it worked / didn’t work• Looks at the process of learning as well as
outcomes • Good evaluation leads to change
– Feeds into future practice
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Ben Gammon Consulting
The singing pig
• Successful evaluation• Helps funders make better
decisions• Helps you raise money• And improves practice
– Better exhibits, programmes, web-sites
– Happier visitors – More effective use of money– Happier funders