Why ITV’s a fan of

What we’re doing

BUILDING and improving fan pages and feeds PROMOTING these spaces on ITV.com ADDING social features to ITV.com including

sharing, commenting, rating ENGAGING more in other relevant online spaces EXPLORING news ways of engaging with fans and

introducing them to our content OBSESSING about the ‘two screen’ experience

ITV shows on Facebook

Fan pages for mostpopular shows:X Factor, Britain’s GotTalent, Coronation Street,This Morning, Dancing inIce, I’m A Celebrity More than 600,000 fans Attract thousands of

comments each week Managed by production

and ITV.com Fan pages for all our

major shows by end of ’09

Most Popular Referring Sites – May 2009

facebook.com

globo.com

yahoo.com

moneysavingexpert.com

bbc.co.uk

hotukdeals.com

yahoo.co.jp

onet.pl

loquax.co.uk google.co.uk google.com

comcast.net

live.com

virginmedia.com

youtube.com

itv-creative.com wikipedia.org

coffeebreakwinner.co.uk

popeater.com tvguide.co.uk

Facebook is part of our referral story

Traffic from other sites delivered a record breaking high of 7 million referrals in May

Traffic from other sites accounted for 19% of the total site traffic to ITV.com that month

The number of referrals goes up each month

Facebook referrals in May 2009

1.2 million

Why ITV’s a fan

Facebook is the market leader in the UK Fan page integration with external sites is slick 51% of ITV.com users are active on Facebook Facebook have worked with us to help us

achieve our goals The Corrie ‘Become a Fan’ Ads have doubled

fans of the Corrie fan page in a week

Stuff we’re exploring…

Facebook Connect Promotion of fan pages The ‘two-screen’ experience – people watching TV

while chatting, reading live feeds and consuming other related content during our shows

Facebook web casts to help fans connect with talent More apps – BUT must have scale, relevance and

ideally make money!

Thanks for listening

http://itv.com http://facebook.com/benayers http://twitter.com/benayers